Brandwave

Lindt vs Wellington Chocolate Factory:Which is more popular?

In September 2026, Wellington Chocolate Factory had more branded searches than Lindt among chocolate bar brands in New Zealand. Wellington Chocolate Factory had about 6,760 branded searches, while Lindt had 5,640. Wellington Chocolate Factory made up 20% of all chocolate bar brand searches we track, and Lindt accounted for 16.7%. When we asked ChatGPT and Google AI Overviews about chocolate bar brands, Wellington Chocolate Factory appeared in three of the five answers and Lindt in one. Wellington Chocolate Factory was mentioned before Lindt in every answer that named either.

Among chocolate bar brands in New Zealand in September 2026

Who do people search for more?

Wellington Chocolate Factory, about 20% more searches than Lindt

Wellington Chocolate Factory 6.8K searchesLindt 5.6K searches

Who does AI mention more?

Wellington Chocolate Factory, mentioned in 3 of 5 answers, Lindt in 1

Wellington Chocolate Factory in 3 of 5Lindt in 1 of 5

Who does AI recommend more?

Wellington Chocolate Factory, named ahead of Lindt in 3 of 3 answers

Wellington Chocolate Factory first in 3Lindt never first

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Top chocolate bar brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Wellington Chocolate Factory was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Lindt was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Wellington Chocolate Factory was listed before Lindt in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Whittaker's1st
  2. Wellington Chocolate Factory2nd
  3. Ocho3rd
  4. Tony's Chocolonely4th
  5. Lindt5th
  6. Ferrero Rocher–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Whittaker's5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wellington Chocolate Factory3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ocho3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tony's Chocolonely2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lindt1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ferrero Rocher0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about chocolate bar brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Lindt or Wellington Chocolate Factory more popular in search?

This chart shows how often people search Google for Lindt and Wellington Chocolate Factory by name. Each line represents a brand's share of searches for all six chocolate bar brands we track, month by month, from searches in New Zealand.

Lindt and Wellington Chocolate Factory among chocolate bar brands in New Zealand, by month

Share of searches by month for Wellington Chocolate Factory, Lindt. The figures are in the table below the chart.

View monthly share of searches table
MonthWhittaker'sWellington Chocolate FactoryLindtFerrero RocherOchoTony's Chocolonely
Oct 202543.9%20%20.2%13.8%1.9%0.21%
Nov 202538.2%17.6%24.3%18.3%1.5%0.13%
Dec 202527%15.2%27.6%29%1.2%0.07%
Jan 202633.3%27.8%21.6%15.7%1.4%0.1%
Feb 202642.9%19.5%19.8%16.4%1.2%0.2%
Mar 202638.1%17.4%30.3%12.2%1.5%0.44%
Apr 202634.8%19.4%30.3%13.4%1.5%0.49%
May 202639.2%18%21.5%18.4%1.7%1.3%
Jun 202643.8%20.1%19.5%13.8%1.9%0.94%
Jul 202649.6%18.6%17%12.6%1.8%0.38%
Aug 202644.4%16.8%18.4%17%2.6%0.78%
Sep 202643.7%20%16.7%16.6%2.1%0.95%

How has the Lindt and Wellington Chocolate Factory comparison changed over the last 12 months?

3 findings
  • The lead changed hands 5 times in the 12 months ending September 2026: Wellington Chocolate Factory took it in January 2026, Lindt took it in February 2026, Wellington Chocolate Factory took it in June 2026, Lindt took it in August 2026, Wellington Chocolate Factory took it in September 2026.
  • Across the 12 months ending September 2026, Lindt’s share of searches among chocolate bar brands in New Zealand moved from 20.2% to 16.7%, and its estimated monthly branded searches moved from 6.8K to 5.6K.
  • Across the 12 months ending September 2026, Wellington Chocolate Factory’s share of searches among chocolate bar brands in New Zealand held steady at 20%, and its estimated monthly branded searches held steady at 6.8K.

How did search popularity change for New Zealand chocolate bar brands in September 2026?

2 changes

  1. In September 2026, Wellington Chocolate Factory overtook Lindt and Ferrero Rocher to rank 2nd among chocolate bar brands in New Zealand, with 20% of the searches.

  2. In September 2026, Lindt lost share of searches among chocolate bar brands in New Zealand, from 18.4% to 16.7%.

How are branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using Lindt’s and Wellington Chocolate Factory’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Lindt

8 branded search terms

  • bunny lindt
  • lindt
  • lindt candy bars
  • lindt cocoa
  • lindt easter egg
  • lindt lindor
  • lindt pistachio
  • lindt truffles

Wellington Chocolate Factory

3 branded search terms

  • the wellington chocolate factory
  • wellington chocolate company
  • wellington chocolate factory

How the Brand Demand Index is measured

Other head-to-heads among chocolate bar brands

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