Lindt vs Whittaker's:Which is more popular?
In September 2026, Whittaker's had more branded searches than Lindt among chocolate bar brands in New Zealand. Whittaker's had about 14,800 branded searches, while Lindt had 5,640. Whittaker's made up 43.7% of all chocolate bar brand searches we track, and Lindt accounted for 16.7%. When we asked ChatGPT and Google AI Overviews about chocolate bar brands, Whittaker's appeared in all five answers and Lindt in one. Whittaker's was mentioned before Lindt in every answer.
Who do people search for more?
Whittaker's, about 3 searches for every 1 for Lindt
Who does AI mention more?
Whittaker's, mentioned in every answer we collected
Who does AI recommend more?
Whittaker's, named ahead of Lindt in every answer
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Top chocolate bar brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Whittaker's appeared in all five answers. Lindt was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Whittaker's was listed before Lindt in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Whittaker's5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Wellington Chocolate Factory3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ocho3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Tony's Chocolonely2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Lindt1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ferrero Rocher0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about chocolate bar brands
5 answers
Asked ChatGPT
“Which chocolate bar brand should I go to in New Zealand?”
Asked ChatGPT
“What are the best chocolate bar brands in New Zealand?”
Asked ChatGPT
“What's the best chocolate bar brand in New Zealand for an everyday treat?”
Searched Google, AI Overview
“milk chocolate bar”
Searched Google, AI Overview
“chocolate bars nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Lindt or Whittaker's more popular in search?
This chart shows how often people search Google for Lindt and Whittaker's by name. Each line represents a brand's share of searches for all six chocolate bar brands we track, month by month, from searches in New Zealand.
Share of searches by month for Whittaker's, Lindt. The figures are in the table below the chart.
View monthly share of searches table
| Month | Whittaker's | Wellington Chocolate Factory | Lindt | Ferrero Rocher | Ocho | Tony's Chocolonely |
|---|---|---|---|---|---|---|
| Oct 2025 | 43.9% | 20% | 20.2% | 13.8% | 1.9% | 0.21% |
| Nov 2025 | 38.2% | 17.6% | 24.3% | 18.3% | 1.5% | 0.13% |
| Dec 2025 | 27% | 15.2% | 27.6% | 29% | 1.2% | 0.07% |
| Jan 2026 | 33.3% | 27.8% | 21.6% | 15.7% | 1.4% | 0.1% |
| Feb 2026 | 42.9% | 19.5% | 19.8% | 16.4% | 1.2% | 0.2% |
| Mar 2026 | 38.1% | 17.4% | 30.3% | 12.2% | 1.5% | 0.44% |
| Apr 2026 | 34.8% | 19.4% | 30.3% | 13.4% | 1.5% | 0.49% |
| May 2026 | 39.2% | 18% | 21.5% | 18.4% | 1.7% | 1.3% |
| Jun 2026 | 43.8% | 20.1% | 19.5% | 13.8% | 1.9% | 0.94% |
| Jul 2026 | 49.6% | 18.6% | 17% | 12.6% | 1.8% | 0.38% |
| Aug 2026 | 44.4% | 16.8% | 18.4% | 17% | 2.6% | 0.78% |
| Sep 2026 | 43.7% | 20% | 16.7% | 16.6% | 2.1% | 0.95% |
How has the Lindt and Whittaker's comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Lindt took it in December 2025, Whittaker's took it in January 2026.
- Across the 12 months ending September 2026, Lindt’s share of searches among chocolate bar brands in New Zealand moved from 20.2% to 16.7%, and its estimated monthly branded searches moved from 6.8K to 5.6K.
- Across the 12 months ending September 2026, Whittaker's’ share of searches among chocolate bar brands in New Zealand moved from 43.9% to 43.7%, and its estimated monthly branded searches held steady at 14.8K.
How did search popularity change for New Zealand chocolate bar brands in September 2026?
3 changes
In September 2026, Wellington Chocolate Factory overtook Lindt and Ferrero Rocher to rank 2nd among chocolate bar brands in New Zealand, with 20% of the searches.
In September 2026, Lindt lost share of searches among chocolate bar brands in New Zealand, from 18.4% to 16.7%.
In September 2026, Whittaker's lost share of searches among chocolate bar brands in New Zealand, from 44.4% to 43.7%.
How are branded searches counted?
10 search terms
Brandwave collects information about searches that people make online using Lindt’s and Whittaker's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Lindt
8 branded search terms
- bunny lindt
- lindt
- lindt candy bars
- lindt cocoa
- lindt easter egg
- lindt lindor
- lindt pistachio
- lindt truffles
Whittaker's
2 branded search terms
- whittaker s
- whittakers
Other head-to-heads among chocolate bar brands
- Whittaker's vs Wellington Chocolate Factory: compare popularity
- Whittaker's vs Ferrero Rocher: compare popularity
- Whittaker's vs Ocho: compare popularity
- Wellington Chocolate Factory vs Lindt: compare popularity
- Wellington Chocolate Factory vs Ferrero Rocher: compare popularity
- Wellington Chocolate Factory vs Ocho: compare popularity
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