Brandwave

Wellington Chocolate Factory vs Whittaker's:Which is more popular?

In September 2026, Whittaker's had more branded searches than Wellington Chocolate Factory among chocolate bar brands in New Zealand. Whittaker's had about 14,800 branded searches, while Wellington Chocolate Factory had 6,760. Whittaker's made up 43.7% of all chocolate bar brand searches we track, and Wellington Chocolate Factory accounted for 20%. When we asked ChatGPT and Google AI Overviews about chocolate bar brands, Whittaker's appeared in all five answers and Wellington Chocolate Factory in three. Whittaker's was mentioned before Wellington Chocolate Factory in every answer.

Among chocolate bar brands in New Zealand in September 2026

Who do people search for more?

Whittaker's, about 2 searches for every 1 for Wellington Chocolate Factory

Whittaker's 14.8K searchesWellington Chocolate Factory 6.8K searches

Who does AI mention more?

Whittaker's, mentioned in every answer we collected

Whittaker's in 5 of 5Wellington Chocolate Factory in 3 of 5

Who does AI recommend more?

Whittaker's, named ahead of Wellington Chocolate Factory in every answer

Whittaker's first in 4Wellington Chocolate Factory never first

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Top chocolate bar brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Whittaker's appeared in all five answers. Wellington Chocolate Factory was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Whittaker's was listed before Wellington Chocolate Factory in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Whittaker's1st
  2. Wellington Chocolate Factory2nd
  3. Ocho3rd
  4. Tony's Chocolonely4th
  5. Lindt5th
  6. Ferrero Rocher–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Whittaker's5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wellington Chocolate Factory3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ocho3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tony's Chocolonely2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lindt1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ferrero Rocher0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about chocolate bar brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Wellington Chocolate Factory or Whittaker's more popular in search?

This chart shows how often people search Google for Wellington Chocolate Factory and Whittaker's by name. Each line represents a brand's share of searches for all six chocolate bar brands we track, month by month, from searches in New Zealand.

Wellington Chocolate Factory and Whittaker's among chocolate bar brands in New Zealand, by month

Share of searches by month for Whittaker's, Wellington Chocolate Factory. The figures are in the table below the chart.

View monthly share of searches table
MonthWhittaker'sWellington Chocolate FactoryLindtFerrero RocherOchoTony's Chocolonely
Oct 202543.9%20%20.2%13.8%1.9%0.21%
Nov 202538.2%17.6%24.3%18.3%1.5%0.13%
Dec 202527%15.2%27.6%29%1.2%0.07%
Jan 202633.3%27.8%21.6%15.7%1.4%0.1%
Feb 202642.9%19.5%19.8%16.4%1.2%0.2%
Mar 202638.1%17.4%30.3%12.2%1.5%0.44%
Apr 202634.8%19.4%30.3%13.4%1.5%0.49%
May 202639.2%18%21.5%18.4%1.7%1.3%
Jun 202643.8%20.1%19.5%13.8%1.9%0.94%
Jul 202649.6%18.6%17%12.6%1.8%0.38%
Aug 202644.4%16.8%18.4%17%2.6%0.78%
Sep 202643.7%20%16.7%16.6%2.1%0.95%

How has the Wellington Chocolate Factory and Whittaker's comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand chocolate bar brands in September 2026?

2 changes

  1. In September 2026, Wellington Chocolate Factory overtook Lindt and Ferrero Rocher to rank 2nd among chocolate bar brands in New Zealand, with 20% of the searches.

  2. In September 2026, Whittaker's lost share of searches among chocolate bar brands in New Zealand, from 44.4% to 43.7%.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Wellington Chocolate Factory’s and Whittaker's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Wellington Chocolate Factory

3 branded search terms

  • the wellington chocolate factory
  • wellington chocolate company
  • wellington chocolate factory

Whittaker's

2 branded search terms

  • whittaker s
  • whittakers

How the Brand Demand Index is measured

Other head-to-heads among chocolate bar brands

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