Brandwave

How popular isJohn West?

In September 2026, people searched for John West by name about 1,010 times in New Zealand, a 32.9% increase from the previous year. These searches made up 2.9% of all New Zealand seafood brand searches, placing John West sixth out of six brands. When we asked both ChatGPT and Google AI Overviews about seafood brands, John West appeared in two of the five answers and was the fourth most recommended of the six.

Search and AI answers in September 2026

John West is the sixth most searched of 6 competitors and the fourth most recommended in AI answers.

  1. Moana New ZealandShare of searches 21.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. SealordShare of searches 21.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. Talley'sShare of searches 21.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  4. SanfordShare of searches 17.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  5. John WestShare of searches 2.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th

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Top seafood brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, John West was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. John West is the fourth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sealord1st
  2. Talley's2nd
  3. Sanford3rd
  4. John West4th
  5. Moana New Zealand–
  6. New Zealand King Salmon–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sealord4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Talley's2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sanford2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • John West2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Moana New Zealand0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • New Zealand King Salmon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about seafood brands

5 answers

  • Asked ChatGPT

    “Which seafood brand should I buy in New Zealand?”

    1. 1Sealord
    2. 2Talley's
    3. 3Sanford
    4. 4John West

  • Asked ChatGPT

    “What are the best seafood brands in New Zealand?”

    1. 1Sealord
    2. 2Sanford
    3. 3John West

  • Asked ChatGPT

    “What's the best seafood brand in New Zealand for easy family meals?”

    1. 1Sealord
    2. 2Talley's

  • Searched Google, AI Overview

    “frozen seafood nz”

    1. 1Sealord

  • Searched Google, AI Overview

    “seafood for dinner”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

    Which seafood brands compete with John West?

    John West against seafood brands in New Zealand, by month

    Share of searches by month for Moana New Zealand, Sealord, Talley's, Sanford, New Zealand King Salmon, John West. The figures are in the table below the chart.

    View monthly share of searches table
    MonthMoana New ZealandSealordTalley'sSanfordNew Zealand King SalmonJohn West
    Oct 202520.1%17%38.3%10.6%10.6%3.4%
    Nov 202521.2%17.2%25.3%17.2%17.2%1.9%
    Dec 202524.5%15.3%29.2%13.5%15.3%2.1%
    Jan 202625.1%20.4%25.2%13.8%13.8%1.7%
    Feb 202626.1%17.9%26.2%13.7%13.7%2.3%
    Mar 202631.8%17.5%26.4%11%11%2.3%
    Apr 202621.2%25.2%25.3%11.7%13.2%3.4%
    May 202616.9%30.6%25.4%13.7%10.6%2.7%
    Jun 202618.8%28.1%22.4%15.2%11.7%3.8%
    Jul 202623.1%29.2%19.6%10.7%15.8%1.7%
    Aug 202621.1%25.1%21.1%13.2%17.2%2.2%
    Sep 202621.9%21.9%21.9%17.8%13.7%2.9%

    1. 1.Moana New Zealand

      21.9%

      Moved from 2nd to 1st. 1.6K estimated branded searches, 0% vs prior month. Share +0.8 points.

    2. 2.Sealord

      21.9%

      Moved from 1st to 2nd. 1.6K estimated branded searches, -15.8% vs prior month. Share -3.2 points.

    3. 3.Talley's

      21.9%

      Held 3rd. 1.6K estimated branded searches, 0% vs prior month. Share +0.8 points.

    4. 4.Sanford

      17.8%

      Moved from 5th to 4th. 1.3K estimated branded searches, +30% vs prior month. Share +4.6 points.

    5. 5.New Zealand King Salmon

      13.7%

      Moved from 4th to 5th. 1K estimated branded searches, -23.1% vs prior month. Share -3.5 points.

    6. 6.John West

      2.9%

      Held 6th. 210 estimated branded searches, +23.5% vs prior month. Share +0.6 points.

    Compare popularity between John West and its closest rivals

    Every comparison with John West

    13 comparisons

    How has branded search demand for John West changed in New Zealand over the last 12 months?

    3 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for John West in New Zealand rose from 760 to 1K.
    • Across the 12 months ending September 2026, John West’s share of searches among seafood brands in New Zealand decreased from 3.4% to 2.9%.
    • Across the 12 months ending September 2026, John West’s share of searches among seafood brands in New Zealand peaked at 3.8% in June 2026 and was lowest at 1.7% in July 2026.

    How did search popularity change for New Zealand seafood brands in September 2026?

    6 changes

    1. In September 2026, Moana New Zealand overtook Sealord to become the leader among seafood brands in New Zealand, with 21.9% of the searches.

    2. In September 2026, Sanford overtook New Zealand King Salmon to rank 4th among seafood brands in New Zealand, with 17.8% of the searches.

    3. In September 2026, Talley's gained share of searches among seafood brands in New Zealand, from 21.1% to 21.9%.

    4. In September 2026, John West gained share of searches among seafood brands in New Zealand, from 2.2% to 2.9%.

    5. In September 2026, New Zealand King Salmon lost share of searches among seafood brands in New Zealand, from 17.2% to 13.7%.

    6. In September 2026, Sealord lost share of searches among seafood brands in New Zealand, from 25.1% to 21.9%.

    How are John West’s branded searches counted?

    7 search terms

    Brandwave collects information about searches that people make online using John West’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • john west
    • john west salmon
    • john west sardines
    • john west tuna
    • johnwest
    • johnwest salmon
    • johnwest tuna

    Do you work for John West? To request corrections or removal please contact us via our support page and we will be happy to assist.

    How the Brand Demand Index is measured

    Where does John West compete?

    John West is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
    Competitor setRankShare of searchesRanking
    Salmon brands6th of 71.8%Show ranking
    Seafood brands6th of 62.9%Shown above
    Canned fish brands4th of 714.7%Show ranking
    Canned tuna brands4th of 75.2%Show ranking
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