Big Glory Bay vs John West:Which is more popular?
In September 2026, John West had more branded searches than Big Glory Bay among salmon brands in New Zealand. John West had about 210 branded searches, while Big Glory Bay had 180. John West made up 1.8% of all salmon brand searches we track, and Big Glory Bay accounted for 1.5%. When we asked ChatGPT and Google AI Overviews about salmon brands, John West appeared in two of the four answers and Big Glory Bay in one. Big Glory Bay and John West were each mentioned first in one of the two answers that named either.
Who do people search for more?
John West, about 17% more searches than Big Glory Bay
Who does AI mention more?
John West, mentioned in 2 of 4 answers, Big Glory Bay in 1
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top salmon brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, John West was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Big Glory Bay was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Big Glory Bay and John West were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Ōra King3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Regal Salmon3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Sealord2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers- John West2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Akaroa Salmon1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Big Glory Bay1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Mt Cook Alpine Salmon0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about salmon brands
4 answers
Asked ChatGPT
“Which salmon brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best salmon brands in New Zealand?”
Asked ChatGPT
“What's the best salmon brand in New Zealand for everyday meals?”
Searched Google, AI Overview
“smoked salmon nz”
Searched Google, AI Overview
“fresh salmon nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Big Glory Bay or John West more popular in search?
This chart shows how often people search Google for Big Glory Bay and John West by name. Each line represents a brand's share of searches for all seven salmon brands we track, month by month, from searches in New Zealand.
Share of searches by month for John West, Big Glory Bay. The figures are in the table below the chart.
View monthly share of searches table
| Month | Akaroa Salmon | Mt Cook Alpine Salmon | Sealord | Ōra King | Regal Salmon | John West | Big Glory Bay |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 56.3% | 19.2% | 13.6% | 3.2% | 2% | 2.7% | 3% |
| Nov 2025 | 61.6% | 21.3% | 9.9% | 2.8% | 1.8% | 1.1% | 1.4% |
| Dec 2025 | 72.8% | 16.6% | 4.9% | 2.2% | 1.4% | 0.69% | 1.5% |
| Jan 2026 | 57.1% | 24% | 11.2% | 2.6% | 2.4% | 0.95% | 1.6% |
| Feb 2026 | 57.2% | 24.1% | 11.3% | 2.7% | 1.9% | 1.5% | 1.4% |
| Mar 2026 | 56.6% | 21.1% | 13.7% | 3.3% | 1.8% | 1.8% | 1.7% |
| Apr 2026 | 54% | 22.7% | 15.5% | 2.5% | 1.6% | 2.1% | 1.5% |
| May 2026 | 50.3% | 20.4% | 22.1% | 2.4% | 1.7% | 2% | 1.2% |
| Jun 2026 | 53.5% | 18% | 19.5% | 2.1% | 2.3% | 2.6% | 2% |
| Jul 2026 | 55.6% | 17% | 20.2% | 2.4% | 2.4% | 1.2% | 1.3% |
| Aug 2026 | 55.6% | 19.5% | 16% | 2.4% | 3.6% | 1.4% | 1.5% |
| Sep 2026 | 55.1% | 22.3% | 13.4% | 3.1% | 2.8% | 1.8% | 1.5% |
How has the Big Glory Bay and John West comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 12 months ending September 2026: John West took it in February 2026, Big Glory Bay took it in July 2026, John West took it in September 2026.
- Across the 12 months ending September 2026, Big Glory Bay’s share of searches among salmon brands in New Zealand moved from 3% to 1.5%, and its estimated monthly branded searches moved from 350 to 180.
- Across the 12 months ending September 2026, John West’s share of searches among salmon brands in New Zealand moved from 2.7% to 1.8%, and its estimated monthly branded searches moved from 320 to 210.
How did search popularity change for New Zealand salmon brands in September 2026?
2 changes
In September 2026, John West rose from 7th to 6th among salmon brands in New Zealand.
In September 2026, Big Glory Bay fell from 6th to 7th among salmon brands in New Zealand.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Big Glory Bay’s and John West’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Big Glory Bay
2 branded search terms
- big glory bay
- big glory bay salmon
John West
2 branded search terms
- john west
- johnwest
Other head-to-heads among salmon brands
- Akaroa Salmon vs Mt Cook Alpine Salmon: compare popularity
- Akaroa Salmon vs Sealord: compare popularity
- Akaroa Salmon vs Ōra King: compare popularity
- Akaroa Salmon vs Regal Salmon: compare popularity
- Mt Cook Alpine Salmon vs Sealord: compare popularity
- Mt Cook Alpine Salmon vs Ōra King: compare popularity
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