Brandwave

Akaroa Salmon vs Mt Cook Alpine Salmon:Which is more popular?

In September 2026, Akaroa Salmon had more branded searches than Mt Cook Alpine Salmon among salmon brands in New Zealand. Akaroa Salmon had about 6,600 branded searches, while Mt Cook Alpine Salmon had 2,670. Akaroa Salmon made up 55.1% of all salmon brand searches we track, and Mt Cook Alpine Salmon accounted for 22.3%. When we asked ChatGPT and Google AI Overviews about salmon brands, Akaroa Salmon appeared in one of the four answers and Mt Cook Alpine Salmon in none.

Among salmon brands in New Zealand in September 2026

Who do people search for more?

Akaroa Salmon, about 2 searches for every 1 for Mt Cook Alpine Salmon

Akaroa Salmon 6.6K searchesMt Cook Alpine Salmon 2.7K searches

Who does AI mention more?

Akaroa Salmon, mentioned in 1 of 4 answers, Mt Cook Alpine Salmon in 0

Akaroa Salmon in 1 of 4Mt Cook Alpine Salmon in 0 of 4

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Top salmon brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Akaroa Salmon was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Mt Cook Alpine Salmon did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Regal Salmon1st
  2. Ōra King2nd
  3. Sealord3rd
  4. John West4th
  5. Big Glory Bay4th
  6. Akaroa Salmon6th
  7. Mt Cook Alpine Salmon–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ōra King3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Regal Salmon3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sealord2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • John West2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Akaroa Salmon1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Big Glory Bay1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Mt Cook Alpine Salmon0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about salmon brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Akaroa Salmon or Mt Cook Alpine Salmon more popular in search?

This chart shows how often people search Google for Akaroa Salmon and Mt Cook Alpine Salmon by name. Each line represents a brand's share of searches for all seven salmon brands we track, month by month, from searches in New Zealand.

Akaroa Salmon and Mt Cook Alpine Salmon among salmon brands in New Zealand, by month

Share of searches by month for Akaroa Salmon, Mt Cook Alpine Salmon. The figures are in the table below the chart.

View monthly share of searches table
MonthAkaroa SalmonMt Cook Alpine SalmonSealordŌra KingRegal SalmonJohn WestBig Glory Bay
Oct 202556.3%19.2%13.6%3.2%2%2.7%3%
Nov 202561.6%21.3%9.9%2.8%1.8%1.1%1.4%
Dec 202572.8%16.6%4.9%2.2%1.4%0.69%1.5%
Jan 202657.1%24%11.2%2.6%2.4%0.95%1.6%
Feb 202657.2%24.1%11.3%2.7%1.9%1.5%1.4%
Mar 202656.6%21.1%13.7%3.3%1.8%1.8%1.7%
Apr 202654%22.7%15.5%2.5%1.6%2.1%1.5%
May 202650.3%20.4%22.1%2.4%1.7%2%1.2%
Jun 202653.5%18%19.5%2.1%2.3%2.6%2%
Jul 202655.6%17%20.2%2.4%2.4%1.2%1.3%
Aug 202655.6%19.5%16%2.4%3.6%1.4%1.5%
Sep 202655.1%22.3%13.4%3.1%2.8%1.8%1.5%

How has the Akaroa Salmon and Mt Cook Alpine Salmon comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand salmon brands in September 2026?

1 change
  1. In September 2026, Mt Cook Alpine Salmon gained share of searches among salmon brands in New Zealand, from 19.5% to 22.3%.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Akaroa Salmon’s and Mt Cook Alpine Salmon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Akaroa Salmon

2 branded search terms

  • akaroa salmon
  • akaroasalmon

Mt Cook Alpine Salmon

4 branded search terms

  • mt cook alpine salmon
  • mt cook salmon
  • mt cook salmon farm
  • mt cook salmon limited

How the Brand Demand Index is measured

Other head-to-heads among salmon brands

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