Brandwave

Salmon brands in New Zealand:Which brands are most popular in search?

In August 2026, Mt Cook Alpine Salmon was the most searched among salmon brands in New Zealand, with an estimated 14.4K branded searches and 65% estimated Share of Search within this set.

Share of Search, August 2026
  1. Mt Cook Alpine Salmon65%
  2. Akaroa Salmon30.5%
  3. Regal Salmon2.6%
  4. Ōra King1.3%
  5. Big Glory Bay0.72%

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Share of SearchLeaderboard

Compare the New Zealand salmon brands shoppers and chefs buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among salmon brands in New Zealand, by month

Share of Search by month for Mt Cook Alpine Salmon, Akaroa Salmon, Regal Salmon. The figures are in the table below the chart.

View monthly share of search table
MonthMt Cook Alpine SalmonAkaroa SalmonRegal SalmonŌra KingBig Glory Bay
Oct 202568.8%27%1.4%1.5%1.3%
Nov 202569.6%27.4%1.2%1.3%0.63%
Dec 202561.2%35.9%1.1%1.1%0.77%
Jan 202673%23.5%1.4%1.1%0.98%
Feb 202679.8%17.9%0.77%0.85%0.69%
Mar 202672.9%23.8%1.2%1.4%0.71%
Apr 202677%20.7%0.8%0.96%0.55%
May 202670.1%26.8%1.2%1.3%0.64%
Jun 202661.7%34%1.8%1.4%1.1%
Jul 202661.2%34.7%1.9%1.4%0.82%
Aug 202665%30.5%2.6%1.3%0.72%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Mt Cook Alpine Salmon

    65%

    held 1st · 14.4K estimated branded searches · +21.1% vs prior month · +3.8 points

  2. 2.Akaroa Salmon

    30.5%

    held 2nd · 6.8K estimated branded searches · +0.15% vs prior month · -4.2 points

  3. 3.Regal Salmon

    2.6%

    held 3rd · 570 estimated branded searches · +54.1% vs prior month · +0.7 points

  4. 4.Ōra King

    1.3%

    held 4th · 280 estimated branded searches · 0% vs prior month · -0.2 points

  5. 5.Big Glory Bay

    0.72%

    held 5th · 160 estimated branded searches · 0% vs prior month · -0.1 points

Compare search popularity between leading brands

Which brand is most popular in search among salmon brands in New Zealand?

In August 2026, Mt Cook Alpine Salmon was the most searched among salmon brands in New Zealand, with an estimated 14.4K branded searches and 65% estimated Share of Search within this set. Akaroa Salmon is in 2nd place, 34.5 percentage points behind at 30.5% Share of Search.

New Zealand salmon brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Mt Cook Alpine Salmon68.8% → 65%79.8%Feb 202661.2%Dec 20251st
Akaroa Salmon27% → 30.5%35.9%Dec 202517.9%Feb 20262nd
Regal Salmon1.4% → 2.6%2.6%Aug 20260.77%Feb 20264th → 3rd
Ōra King1.5% → 1.3%1.5%Oct 20250.85%Feb 20263rd → 4th
Big Glory Bay1.3% → 0.72%1.3%Oct 20250.55%Apr 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Mt Cook Alpine Salmon’s estimated Share of Search among salmon brands in New Zealand decreased from 68.8% to 65%.
  • Across the 11 months ending August 2026, Akaroa Salmon’s estimated Share of Search among salmon brands in New Zealand increased from 27% to 30.5%.
  • Across the 11 months ending August 2026, Regal Salmon’s estimated Share of Search among salmon brands in New Zealand increased from 1.4% to 2.6%.
  • Across the 11 months ending August 2026, Big Glory Bay’s estimated Share of Search among salmon brands in New Zealand decreased from 1.3% to 0.72%.
  • Across the 11 months ending August 2026, Mt Cook Alpine Salmon’s estimated Share of Search among salmon brands in New Zealand peaked at 79.8% in February 2026 and was lowest at 61.2% in December 2025.
  • Across the 11 months ending August 2026, Akaroa Salmon’s estimated Share of Search among salmon brands in New Zealand peaked at 35.9% in December 2025 and was lowest at 17.9% in February 2026.
  • Across the 11 months ending August 2026, Regal Salmon’s estimated Share of Search among salmon brands in New Zealand peaked at 2.6% in August 2026 and was lowest at 0.77% in February 2026.
  • Across the 11 months ending August 2026, Regal Salmon rose from 4th to 3rd among salmon brands in New Zealand.
  • Across the 11 months ending August 2026, Ōra King fell from 3rd to 4th among salmon brands in New Zealand.

How did search popularity change for New Zealand salmon brands in August 2026?

  1. In August 2026, Mt Cook Alpine Salmon gained estimated Share of Search among salmon brands in New Zealand, from 61.2% to 65%.

  2. In August 2026, Regal Salmon gained estimated Share of Search among salmon brands in New Zealand, from 1.9% to 2.6%.

  3. In August 2026, Akaroa Salmon lost estimated Share of Search among salmon brands in New Zealand, from 34.7% to 30.5%.

  4. Estimated monthly branded searches for Big Glory Bay in New Zealand fell 51.5% over 11 measured months, from 330 to 160 in August 2026.

  5. Estimated monthly branded searches for Ōra King in New Zealand fell 26.3% over 11 measured months, from 380 to 280 in August 2026.

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