How popular isRegal Salmon in search?
In August 2026, there were an estimated 570 branded searches for Regal Salmon in New Zealand which is up 67.6% over the last 11 months. Regal Salmon holds 2.6% estimated Share of Search among New Zealand salmon brands and is ranked 3rd of 5 competitors for search popularity.
Mt Cook Alpine Salmon65%
Akaroa Salmon30.5%Regal Salmon2.6%
Ōra King1.3%
Big Glory Bay0.72%
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Which salmon brands compete with Regal Salmon?
Share of Search by month for Mt Cook Alpine Salmon, Akaroa Salmon, Regal Salmon. The figures are in the table below the chart.
View monthly share of search table
| Month | Mt Cook Alpine Salmon | Akaroa Salmon | Regal Salmon | Ōra King | Big Glory Bay |
|---|---|---|---|---|---|
| Oct 2025 | 68.8% | 27% | 1.4% | 1.5% | 1.3% |
| Nov 2025 | 69.6% | 27.4% | 1.2% | 1.3% | 0.63% |
| Dec 2025 | 61.2% | 35.9% | 1.1% | 1.1% | 0.77% |
| Jan 2026 | 73% | 23.5% | 1.4% | 1.1% | 0.98% |
| Feb 2026 | 79.8% | 17.9% | 0.77% | 0.85% | 0.69% |
| Mar 2026 | 72.9% | 23.8% | 1.2% | 1.4% | 0.71% |
| Apr 2026 | 77% | 20.7% | 0.8% | 0.96% | 0.55% |
| May 2026 | 70.1% | 26.8% | 1.2% | 1.3% | 0.64% |
| Jun 2026 | 61.7% | 34% | 1.8% | 1.4% | 1.1% |
| Jul 2026 | 61.2% | 34.7% | 1.9% | 1.4% | 0.82% |
| Aug 2026 | 65% | 30.5% | 2.6% | 1.3% | 0.72% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 65% | 14.4K | +21.1% | +3.8 points | |
| 2, held 2nd | 30.5% | 6.8K | +0.15% | -4.2 points | |
| 3, held 3rd | 2.6% | 570 | +54.1% | +0.7 points | |
| 4, held 4th | 1.3% | 280 | 0% | -0.2 points | |
| 5, held 5th | 0.72% | 160 | 0% | -0.1 points |
held 1st · 14.4K estimated branded searches · +21.1% vs prior month · +3.8 points
30.5%
held 2nd · 6.8K estimated branded searches · +0.15% vs prior month · -4.2 points
2.6%
held 3rd · 570 estimated branded searches · +54.1% vs prior month · +0.7 points
4.
Ōra King1.3%
held 4th · 280 estimated branded searches · 0% vs prior month · -0.2 points
0.72%
held 5th · 160 estimated branded searches · 0% vs prior month · -0.1 points
Compare search popularity between Regal Salmon and its closest rivals
How has branded search demand for Regal Salmon changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Regal Salmon in New Zealand rose from 340 to 570.
- Across the 11 months ending August 2026, Regal Salmon’s estimated Share of Search among salmon brands in New Zealand increased from 1.4% to 2.6%.
- Across the 11 months ending August 2026, Regal Salmon’s estimated Share of Search among salmon brands in New Zealand peaked at 2.6% in August 2026 and was lowest at 0.77% in February 2026.
- Across the 11 months ending August 2026, Regal Salmon rose from 4th to 3rd among salmon brands in New Zealand.
How did search popularity change for New Zealand salmon brands in August 2026?
5 changes
In August 2026, Mt Cook Alpine Salmon gained estimated Share of Search among salmon brands in New Zealand, from 61.2% to 65%.
In August 2026, Regal Salmon gained estimated Share of Search among salmon brands in New Zealand, from 1.9% to 2.6%.
In August 2026, Akaroa Salmon lost estimated Share of Search among salmon brands in New Zealand, from 34.7% to 30.5%.
Estimated monthly branded searches for Big Glory Bay in New Zealand fell 51.5% over 11 measured months, from 330 to 160 in August 2026.
Estimated monthly branded searches for Ōra King in New Zealand fell 26.3% over 11 measured months, from 380 to 280 in August 2026.
How is Regal Salmon measured?
Brandwave collects information about searches that people make online using Regal Salmon’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
6 branded search terms
- regal salmon
- regal salmon nz
- regal salmon online
- regal smoked salmon
- regalsalmon
- regalsalmon co nz
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Is Regal Salmon your brand?
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