Big Glory Bay vs Regal Salmon:Which is more popular by branded search in New Zealand?
In August 2026, Regal Salmon had more branded searches than Big Glory Bay among salmon brands in New Zealand. Regal Salmon was estimated to have 570 branded searches compared to Big Glory Bay’s 160, and held a 2.6% Share of Search versus Big Glory Bay’s 0.72%.
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Which is more popular in search, Big Glory Bay or Regal Salmon?
Compare the New Zealand salmon brands shoppers and chefs buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Regal Salmon, Big Glory Bay. The figures are in the table below the chart.
View monthly share of search table
| Month | Mt Cook Alpine Salmon | Akaroa Salmon | Regal Salmon | Ōra King | Big Glory Bay |
|---|---|---|---|---|---|
| Oct 2025 | 68.8% | 27% | 1.4% | 1.5% | 1.3% |
| Nov 2025 | 69.6% | 27.4% | 1.2% | 1.3% | 0.63% |
| Dec 2025 | 61.2% | 35.9% | 1.1% | 1.1% | 0.77% |
| Jan 2026 | 73% | 23.5% | 1.4% | 1.1% | 0.98% |
| Feb 2026 | 79.8% | 17.9% | 0.77% | 0.85% | 0.69% |
| Mar 2026 | 72.9% | 23.8% | 1.2% | 1.4% | 0.71% |
| Apr 2026 | 77% | 20.7% | 0.8% | 0.96% | 0.55% |
| May 2026 | 70.1% | 26.8% | 1.2% | 1.3% | 0.64% |
| Jun 2026 | 61.7% | 34% | 1.8% | 1.4% | 1.1% |
| Jul 2026 | 61.2% | 34.7% | 1.9% | 1.4% | 0.82% |
| Aug 2026 | 65% | 30.5% | 2.6% | 1.3% | 0.72% |
| Sep 2026 | — | — | — | — | — |
How has the Big Glory Bay and Regal Salmon comparison changed over the last 12 months?
3 findings
- Regal Salmon was ahead of Big Glory Bay in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Big Glory Bay’s estimated Share of Search among salmon brands in New Zealand moved from 1.3% to 0.72%, and its estimated monthly branded searches moved from 330 to 160.
- Across the 11 months ending August 2026, Regal Salmon’s estimated Share of Search among salmon brands in New Zealand moved from 1.4% to 2.6%, and its estimated monthly branded searches moved from 340 to 570.
How did search popularity change for New Zealand salmon brands in August 2026?
2 changes
In August 2026, Regal Salmon gained estimated Share of Search among salmon brands in New Zealand, from 1.9% to 2.6%.
Estimated monthly branded searches for Big Glory Bay in New Zealand fell 51.5% over 11 measured months, from 330 to 160 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Big Glory Bay’s and Regal Salmon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Big Glory Bay
2 branded search terms
- big glory bay king salmon
- big glory bay salmon
Regal Salmon
6 branded search terms
- regal salmon
- regal salmon nz
- regal salmon online
- regal smoked salmon
- regalsalmon
- regalsalmon co nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.