Brandwave

How popular isŌra King in search?

In August 2026, there were an estimated 280 branded searches for Ōra King in New Zealand which is down 26.3% over the last 11 months. Ōra King holds 1.3% estimated Share of Search among New Zealand salmon brands and is ranked 4th of 5 competitors for search popularity.

Share of Search, August 2026
  1. Mt Cook Alpine Salmon65%
  2. Akaroa Salmon30.5%
  3. Regal Salmon2.6%
  4. Ōra King1.3%
  5. Big Glory Bay0.72%
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Which salmon brands compete with Ōra King?

Ōra King against salmon brands in New Zealand, by month

Share of Search by month for Mt Cook Alpine Salmon, Akaroa Salmon, Regal Salmon, Ōra King. The figures are in the table below the chart.

View monthly share of search table
MonthMt Cook Alpine SalmonAkaroa SalmonRegal SalmonŌra KingBig Glory Bay
Oct 202568.8%27%1.4%1.5%1.3%
Nov 202569.6%27.4%1.2%1.3%0.63%
Dec 202561.2%35.9%1.1%1.1%0.77%
Jan 202673%23.5%1.4%1.1%0.98%
Feb 202679.8%17.9%0.77%0.85%0.69%
Mar 202672.9%23.8%1.2%1.4%0.71%
Apr 202677%20.7%0.8%0.96%0.55%
May 202670.1%26.8%1.2%1.3%0.64%
Jun 202661.7%34%1.8%1.4%1.1%
Jul 202661.2%34.7%1.9%1.4%0.82%
Aug 202665%30.5%2.6%1.3%0.72%
Sep 2026—————

  1. 1.Mt Cook Alpine Salmon

    65%

    held 1st · 14.4K estimated branded searches · +21.1% vs prior month · +3.8 points

  2. 2.Akaroa Salmon

    30.5%

    held 2nd · 6.8K estimated branded searches · +0.15% vs prior month · -4.2 points

  3. 3.Regal Salmon

    2.6%

    held 3rd · 570 estimated branded searches · +54.1% vs prior month · +0.7 points

  4. 4.Ōra King

    1.3%

    held 4th · 280 estimated branded searches · 0% vs prior month · -0.2 points

  5. 5.Big Glory Bay

    0.72%

    held 5th · 160 estimated branded searches · 0% vs prior month · -0.1 points

Compare search popularity between Ōra King and its closest rivals

How has branded search demand for Ōra King changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Ōra King in New Zealand fell from 380 to 280.
  • Across the 11 months ending August 2026, Ōra King fell from 3rd to 4th among salmon brands in New Zealand.

How did search popularity change for New Zealand salmon brands in August 2026?

  1. In August 2026, Mt Cook Alpine Salmon gained estimated Share of Search among salmon brands in New Zealand, from 61.2% to 65%.

  2. In August 2026, Regal Salmon gained estimated Share of Search among salmon brands in New Zealand, from 1.9% to 2.6%.

  3. In August 2026, Akaroa Salmon lost estimated Share of Search among salmon brands in New Zealand, from 34.7% to 30.5%.

  4. Estimated monthly branded searches for Big Glory Bay in New Zealand fell 51.5% over 11 measured months, from 330 to 160 in August 2026.

  5. Estimated monthly branded searches for Ōra King in New Zealand fell 26.3% over 11 measured months, from 380 to 280 in August 2026.

How is Ōra King measured?

Brandwave collects information about searches that people make online using Ōra King’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • ora king
  • ora king salmon
  • ora king smoked salmon
  • oraking
  • oraking salmon

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How the Brand Demand Index is measured

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