Big Glory Bay vs Ōra King:Which is more popular by branded search in New Zealand?
In August 2026, Ōra King had more branded searches than Big Glory Bay among salmon brands in New Zealand. Ōra King was estimated to have 280 branded searches compared to Big Glory Bay’s 160, and held a 1.3% Share of Search versus Big Glory Bay’s 0.72%.
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Which is more popular in search, Big Glory Bay or Ōra King?
Compare the New Zealand salmon brands shoppers and chefs buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Ōra King, Big Glory Bay. The figures are in the table below the chart.
View monthly share of search table
| Month | Mt Cook Alpine Salmon | Akaroa Salmon | Regal Salmon | Ōra King | Big Glory Bay |
|---|---|---|---|---|---|
| Oct 2025 | 68.8% | 27% | 1.4% | 1.5% | 1.3% |
| Nov 2025 | 69.6% | 27.4% | 1.2% | 1.3% | 0.63% |
| Dec 2025 | 61.2% | 35.9% | 1.1% | 1.1% | 0.77% |
| Jan 2026 | 73% | 23.5% | 1.4% | 1.1% | 0.98% |
| Feb 2026 | 79.8% | 17.9% | 0.77% | 0.85% | 0.69% |
| Mar 2026 | 72.9% | 23.8% | 1.2% | 1.4% | 0.71% |
| Apr 2026 | 77% | 20.7% | 0.8% | 0.96% | 0.55% |
| May 2026 | 70.1% | 26.8% | 1.2% | 1.3% | 0.64% |
| Jun 2026 | 61.7% | 34% | 1.8% | 1.4% | 1.1% |
| Jul 2026 | 61.2% | 34.7% | 1.9% | 1.4% | 0.82% |
| Aug 2026 | 65% | 30.5% | 2.6% | 1.3% | 0.72% |
| Sep 2026 | — | — | — | — | — |
How has the Big Glory Bay and Ōra King comparison changed over the last 12 months?
3 findings
- Ōra King was ahead of Big Glory Bay in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Big Glory Bay’s estimated Share of Search among salmon brands in New Zealand moved from 1.3% to 0.72%, and its estimated monthly branded searches moved from 330 to 160.
- Across the 11 months ending August 2026, Ōra King’s estimated Share of Search among salmon brands in New Zealand moved from 1.5% to 1.3%, and its estimated monthly branded searches moved from 380 to 280.
How did search popularity change for New Zealand salmon brands in August 2026?
2 changes
Estimated monthly branded searches for Big Glory Bay in New Zealand fell 51.5% over 11 measured months, from 330 to 160 in August 2026.
Estimated monthly branded searches for Ōra King in New Zealand fell 26.3% over 11 measured months, from 380 to 280 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Big Glory Bay’s and Ōra King’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Big Glory Bay
2 branded search terms
- big glory bay king salmon
- big glory bay salmon
Ōra King
5 branded search terms
- ora king
- ora king salmon
- ora king smoked salmon
- oraking
- oraking salmon
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.