Mt Cook Alpine Salmon vs Regal Salmon:Which is more popular by branded search in New Zealand?
In August 2026, Mt Cook Alpine Salmon had more branded searches than Regal Salmon among salmon brands in New Zealand. Mt Cook Alpine Salmon was estimated to have 14.4K branded searches compared to Regal Salmon’s 570, and held a 65% Share of Search versus Regal Salmon’s 2.6%.
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Which is more popular in search, Mt Cook Alpine Salmon or Regal Salmon?
Compare the New Zealand salmon brands shoppers and chefs buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Mt Cook Alpine Salmon, Regal Salmon. The figures are in the table below the chart.
View monthly share of search table
| Month | Mt Cook Alpine Salmon | Akaroa Salmon | Regal Salmon | Ōra King | Big Glory Bay |
|---|---|---|---|---|---|
| Oct 2025 | 68.8% | 27% | 1.4% | 1.5% | 1.3% |
| Nov 2025 | 69.6% | 27.4% | 1.2% | 1.3% | 0.63% |
| Dec 2025 | 61.2% | 35.9% | 1.1% | 1.1% | 0.77% |
| Jan 2026 | 73% | 23.5% | 1.4% | 1.1% | 0.98% |
| Feb 2026 | 79.8% | 17.9% | 0.77% | 0.85% | 0.69% |
| Mar 2026 | 72.9% | 23.8% | 1.2% | 1.4% | 0.71% |
| Apr 2026 | 77% | 20.7% | 0.8% | 0.96% | 0.55% |
| May 2026 | 70.1% | 26.8% | 1.2% | 1.3% | 0.64% |
| Jun 2026 | 61.7% | 34% | 1.8% | 1.4% | 1.1% |
| Jul 2026 | 61.2% | 34.7% | 1.9% | 1.4% | 0.82% |
| Aug 2026 | 65% | 30.5% | 2.6% | 1.3% | 0.72% |
| Sep 2026 | — | — | — | — | — |
How has the Mt Cook Alpine Salmon and Regal Salmon comparison changed over the last 12 months?
3 findings
- Mt Cook Alpine Salmon was ahead of Regal Salmon in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Mt Cook Alpine Salmon’s estimated Share of Search among salmon brands in New Zealand moved from 68.8% to 65%, and its estimated monthly branded searches moved from 17.1K to 14.4K.
- Across the 11 months ending August 2026, Regal Salmon’s estimated Share of Search among salmon brands in New Zealand moved from 1.4% to 2.6%, and its estimated monthly branded searches moved from 340 to 570.
How did search popularity change for New Zealand salmon brands in August 2026?
2 changes
In August 2026, Mt Cook Alpine Salmon gained estimated Share of Search among salmon brands in New Zealand, from 61.2% to 65%.
In August 2026, Regal Salmon gained estimated Share of Search among salmon brands in New Zealand, from 1.9% to 2.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Mt Cook Alpine Salmon’s and Regal Salmon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Mt Cook Alpine Salmon
6 branded search terms
- mt cook alpine salmon
- mt cook alpine salmon near me
- mt cook alpine salmon shop
- mt cook salmon
- mt cook salmon farm
- mt cook salmon limited
Regal Salmon
6 branded search terms
- regal salmon
- regal salmon nz
- regal salmon online
- regal smoked salmon
- regalsalmon
- regalsalmon co nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.