Brandwave

How popular isSealord?

In September 2026, people searched for Sealord by name about 2,890 times in New Zealand, a 14.2% increase from the previous year. These searches made up 13.4% of all New Zealand salmon brand searches, placing Sealord third out of seven brands. When we asked both ChatGPT and Google AI Overviews about salmon brands, Sealord appeared in two of the four answers and was the third most recommended of the seven.

Search and AI answers in September 2026

Sealord is the third most searched of 7 competitors and the third most recommended in AI answers.

  1. Akaroa SalmonShare of searches 55.1%Mentioned in 1 of 4 AI answersPlace in AI recommendations 6th
  2. Mt Cook Alpine SalmonShare of searches 22.3%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  3. SealordShare of searches 13.4%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
  4. Ōra KingShare of searches 3.1%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  5. Regal SalmonShare of searches 2.8%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st

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Top salmon brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Sealord was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Sealord is the third most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Regal Salmon1st
  2. Ōra King2nd
  3. Sealord3rd
  4. John West4th
  5. Big Glory Bay4th
  6. Akaroa Salmon6th
  7. Mt Cook Alpine Salmon–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ōra King3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Regal Salmon3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sealord2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • John West2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Akaroa Salmon1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Big Glory Bay1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Mt Cook Alpine Salmon0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about salmon brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which salmon brands compete with Sealord?

Sealord against salmon brands in New Zealand, by month

Share of searches by month for Akaroa Salmon, Mt Cook Alpine Salmon, Sealord, Ōra King, Regal Salmon. The figures are in the table below the chart.

View monthly share of searches table
MonthAkaroa SalmonMt Cook Alpine SalmonSealordŌra KingRegal SalmonJohn WestBig Glory Bay
Oct 202556.3%19.2%13.6%3.2%2%2.7%3%
Nov 202561.6%21.3%9.9%2.8%1.8%1.1%1.4%
Dec 202572.8%16.6%4.9%2.2%1.4%0.69%1.5%
Jan 202657.1%24%11.2%2.6%2.4%0.95%1.6%
Feb 202657.2%24.1%11.3%2.7%1.9%1.5%1.4%
Mar 202656.6%21.1%13.7%3.3%1.8%1.8%1.7%
Apr 202654%22.7%15.5%2.5%1.6%2.1%1.5%
May 202650.3%20.4%22.1%2.4%1.7%2%1.2%
Jun 202653.5%18%19.5%2.1%2.3%2.6%2%
Jul 202655.6%17%20.2%2.4%2.4%1.2%1.3%
Aug 202655.6%19.5%16%2.4%3.6%1.4%1.5%
Sep 202655.1%22.3%13.4%3.1%2.8%1.8%1.5%

  1. 1.Akaroa Salmon

    55.1%

    Held 1st. 6.6K estimated branded searches, 0% vs prior month. Share -0.4 points.

  2. 2.Mt Cook Alpine Salmon

    22.3%

    Held 2nd. 2.7K estimated branded searches, +15.1% vs prior month. Share +2.8 points.

  3. 3.Sealord

    13.4%

    Held 3rd. 1.6K estimated branded searches, -15.8% vs prior month. Share -2.6 points.

  4. 4.Ōra King

    3.1%

    Moved from 5th to 4th. 370 estimated branded searches, +32.1% vs prior month. Share +0.7 points.

  5. 5.Regal Salmon

    2.8%

    Moved from 4th to 5th. 340 estimated branded searches, -20.9% vs prior month. Share -0.8 points.

  6. 6.John West

    1.8%

    Moved from 7th to 6th. 210 estimated branded searches, +23.5% vs prior month. Share +0.3 points.

  7. 7.Big Glory Bay

    1.5%

    Moved from 6th to 7th. 180 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Sealord and its closest rivals

Every comparison with Sealord

13 comparisons

How has branded search demand for Sealord changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Sealord in New Zealand rose from 2.5K to 2.9K.
  • Across the 12 months ending September 2026, Sealord’s share of searches among salmon brands in New Zealand peaked at 22.1% in May 2026 and was lowest at 4.9% in December 2025.

How did search popularity change for New Zealand salmon brands in September 2026?

6 changes

  1. In September 2026, Ōra King overtook Regal Salmon to rank 4th among salmon brands in New Zealand, with 3.1% of the searches.

  2. In September 2026, Mt Cook Alpine Salmon gained share of searches among salmon brands in New Zealand, from 19.5% to 22.3%.

  3. In September 2026, Sealord lost share of searches among salmon brands in New Zealand, from 16% to 13.4%.

  4. In September 2026, Regal Salmon lost share of searches among salmon brands in New Zealand, from 3.6% to 2.8%.

  5. In September 2026, John West rose from 7th to 6th among salmon brands in New Zealand.

  6. In September 2026, Big Glory Bay fell from 6th to 7th among salmon brands in New Zealand.

How are Sealord’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Sealord’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • sealord
  • sealord canned tuna
  • sealord salmon
  • sealord tuna
  • tuna sealord

Do you work for Sealord? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Sealord compete?

Sealord is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Salmon brands3rd of 713.4%Shown above
Seafood brands2nd of 621.9%Show ranking
Canned fish brands1st of 741.9%Show ranking
Canned tuna brands1st of 739.3%Show ranking
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