Seafood brands in New Zealand:Which are most popular?
Moana New Zealand, Sealord and Talley's share the highest share of searches among seafood brands in New Zealand, at 21.9% in September 2026. When we checked with ChatGPT and Google AI Overviews, Sealord was mentioned most often, in four of the five answers. Sealord was recommended most often, coming first in all three responses that gave a list.
Moana New ZealandShare of searches 21.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
SealordShare of searches 21.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
Talley'sShare of searches 21.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
SanfordShare of searches 17.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
New Zealand King SalmonShare of searches 13.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top seafood brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Sealord was mentioned most often, in four of the five answers. Sealord was recommended most often, coming first in all three answers that gave a list. Talley's was second, and Sanford was third. Moana New Zealand, which ranked first in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Sealord4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Talley's2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Sanford2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
John West2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Moana New Zealand0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- New Zealand King Salmon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about seafood brands
5 answers
Asked ChatGPT
“Which seafood brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best seafood brands in New Zealand?”
Asked ChatGPT
“What's the best seafood brand in New Zealand for easy family meals?”
Searched Google, AI Overview
“frozen seafood nz”
Searched Google, AI Overview
“seafood for dinner”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which seafood brands do people search for most?
This chart shows how often people search Google for each seafood brand by name. Each line represents a brand's share of searches for all six seafood brands we track, month by month, from searches in New Zealand.
Share of searches by month for Moana New Zealand, Sealord, Talley's, Sanford, New Zealand King Salmon, John West. The figures are in the table below the chart.
View monthly share of searches table
| Month | Moana New Zealand | Sealord | Talley's | Sanford | New Zealand King Salmon | John West |
|---|---|---|---|---|---|---|
| Oct 2025 | 20.1% | 17% | 38.3% | 10.6% | 10.6% | 3.4% |
| Nov 2025 | 21.2% | 17.2% | 25.3% | 17.2% | 17.2% | 1.9% |
| Dec 2025 | 24.5% | 15.3% | 29.2% | 13.5% | 15.3% | 2.1% |
| Jan 2026 | 25.1% | 20.4% | 25.2% | 13.8% | 13.8% | 1.7% |
| Feb 2026 | 26.1% | 17.9% | 26.2% | 13.7% | 13.7% | 2.3% |
| Mar 2026 | 31.8% | 17.5% | 26.4% | 11% | 11% | 2.3% |
| Apr 2026 | 21.2% | 25.2% | 25.3% | 11.7% | 13.2% | 3.4% |
| May 2026 | 16.9% | 30.6% | 25.4% | 13.7% | 10.6% | 2.7% |
| Jun 2026 | 18.8% | 28.1% | 22.4% | 15.2% | 11.7% | 3.8% |
| Jul 2026 | 23.1% | 29.2% | 19.6% | 10.7% | 15.8% | 1.7% |
| Aug 2026 | 21.1% | 25.1% | 21.1% | 13.2% | 17.2% | 2.2% |
| Sep 2026 | 21.9% | 21.9% | 21.9% | 17.8% | 13.7% | 2.9% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 21.9% | 1.6K | 0% | +0.8 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 21.9% | 1.6K | -15.8% | -3.2 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 21.9% | 1.6K | 0% | +0.8 points | |
| 4, moved from 5th to 4th | 17.8% | 1.3K | +30% | +4.6 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 13.7% | 1K | -23.1% | -3.5 pointsmoved from 4th to 5th | |
| 6, held 6th | 2.9% | 210 | +23.5% | +0.6 points |
21.9%
Moved from 2nd to 1st. 1.6K estimated branded searches, 0% vs prior month. Share +0.8 points.
2.
Sealord21.9%
Moved from 1st to 2nd. 1.6K estimated branded searches, -15.8% vs prior month. Share -3.2 points.
3.
Talley's21.9%
Held 3rd. 1.6K estimated branded searches, 0% vs prior month. Share +0.8 points.
4.
Sanford17.8%
Moved from 5th to 4th. 1.3K estimated branded searches, +30% vs prior month. Share +4.6 points.
13.7%
Moved from 4th to 5th. 1K estimated branded searches, -23.1% vs prior month. Share -3.5 points.
2.9%
Held 6th. 210 estimated branded searches, +23.5% vs prior month. Share +0.6 points.
Which brand is most popular in search among seafood brands in New Zealand?
6 brands
Moana New Zealand, Sealord and Talley's share the highest share of searches among seafood brands in New Zealand, at 21.9% in September 2026.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Moana New Zealand | 20.1% → 21.9% | 31.8%Mar 2026 | 16.9%May 2026 | 2nd → 1st |
| Sealord | 17% → 21.9% | 30.6%May 2026 | 15.3%Dec 2025 | 3rd → 2nd |
| Talley's | 38.3% → 21.9% | 38.3%Oct 2025 | 19.6%Jul 2026 | 1st → 3rd |
| Sanford | 10.6% → 17.8% | 17.8%Sep 2026 | 10.6%Oct 2025 | 5th → 4th |
| New Zealand King Salmon | 10.6% → 13.7% | 17.2%Nov 2025 | 10.6%May 2026 | 4th → 5th |
| John West | 3.4% → 2.9% | 3.8%Jun 2026 | 1.7%Jul 2026 | 6th |
Each finding as a sentence
- Across the 12 months ending September 2026, Moana New Zealand’s share of searches among seafood brands in New Zealand increased from 20.1% to 21.9%.
- Across the 12 months ending September 2026, Sealord’s share of searches among seafood brands in New Zealand increased from 17% to 21.9%.
- Across the 12 months ending September 2026, Talley's’ share of searches among seafood brands in New Zealand decreased from 38.3% to 21.9%.
- Across the 12 months ending September 2026, Sanford’s share of searches among seafood brands in New Zealand increased from 10.6% to 17.8%.
- Across the 12 months ending September 2026, New Zealand King Salmon’s share of searches among seafood brands in New Zealand increased from 10.6% to 13.7%.
- Across the 12 months ending September 2026, John West’s share of searches among seafood brands in New Zealand decreased from 3.4% to 2.9%.
- Across the 12 months ending September 2026, Moana New Zealand’s share of searches among seafood brands in New Zealand peaked at 31.8% in March 2026 and was lowest at 16.9% in May 2026.
- Across the 12 months ending September 2026, Sealord’s share of searches among seafood brands in New Zealand peaked at 30.6% in May 2026 and was lowest at 15.3% in December 2025.
- Across the 12 months ending September 2026, Talley's’ share of searches among seafood brands in New Zealand peaked at 38.3% in October 2025 and was lowest at 19.6% in July 2026.
- Across the 12 months ending September 2026, New Zealand King Salmon’s share of searches among seafood brands in New Zealand peaked at 17.2% in November 2025 and was lowest at 10.6% in May 2026.
- Across the 12 months ending September 2026, John West’s share of searches among seafood brands in New Zealand peaked at 3.8% in June 2026 and was lowest at 1.7% in July 2026.
- Across the 12 months ending September 2026, Moana New Zealand rose from 2nd to 1st among seafood brands in New Zealand.
- Across the 12 months ending September 2026, Sealord rose from 3rd to 2nd among seafood brands in New Zealand.
- Across the 12 months ending September 2026, Talley's fell from 1st to 3rd among seafood brands in New Zealand.
- Across the 12 months ending September 2026, Sanford rose from 5th to 4th among seafood brands in New Zealand.
- Across the 12 months ending September 2026, New Zealand King Salmon fell from 4th to 5th among seafood brands in New Zealand.
How did search popularity change for New Zealand seafood brands in September 2026?
6 changes
In September 2026, Moana New Zealand overtook Sealord to become the leader among seafood brands in New Zealand, with 21.9% of the searches.
In September 2026, Sanford overtook New Zealand King Salmon to rank 4th among seafood brands in New Zealand, with 17.8% of the searches.
In September 2026, Talley's gained share of searches among seafood brands in New Zealand, from 21.1% to 21.9%.
In September 2026, John West gained share of searches among seafood brands in New Zealand, from 2.2% to 2.9%.
In September 2026, New Zealand King Salmon lost share of searches among seafood brands in New Zealand, from 17.2% to 13.7%.
In September 2026, Sealord lost share of searches among seafood brands in New Zealand, from 25.1% to 21.9%.
Compare popularity between leading brands
- Moana New Zealand vs Sealord: compare popularity
- Moana New Zealand vs Talley's: compare popularity
- Moana New Zealand vs Sanford: compare popularity
- Moana New Zealand vs New Zealand King Salmon: compare popularity
- Sealord vs Talley's: compare popularity
- Sealord vs Sanford: compare popularity
- Sealord vs New Zealand King Salmon: compare popularity
- Talley's vs Sanford: compare popularity
- Talley's vs New Zealand King Salmon: compare popularity
- Sanford vs New Zealand King Salmon: compare popularity
- Compare any of these brands
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