New Zealand King Salmon vs Talley's:Which is more popular?
In September 2026, Talley's had more branded searches than New Zealand King Salmon among seafood brands in New Zealand. Talley's had about 1,600 branded searches, while New Zealand King Salmon had 1,000. Talley's made up 21.9% of all seafood brand searches we track, and New Zealand King Salmon accounted for 13.7%. When we asked ChatGPT and Google AI Overviews about seafood brands, Talley's appeared in two of the five answers and New Zealand King Salmon in none.
Who do people search for more?
Talley's, about 60% more searches than New Zealand King Salmon
Who does AI mention more?
Talley's, mentioned in 2 of 5 answers, New Zealand King Salmon in 0
Who does AI recommend more?
Talley's, the only one of the two named
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Top seafood brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Talley's was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. New Zealand King Salmon did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Sealord4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Talley's2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sanford2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
John West2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Moana New Zealand0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
New Zealand King Salmon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about seafood brands
5 answers
Asked ChatGPT
“Which seafood brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best seafood brands in New Zealand?”
Asked ChatGPT
“What's the best seafood brand in New Zealand for easy family meals?”
Searched Google, AI Overview
“frozen seafood nz”
Searched Google, AI Overview
“seafood for dinner”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is New Zealand King Salmon or Talley's more popular in search?
This chart shows how often people search Google for New Zealand King Salmon and Talley's by name. Each line represents a brand's share of searches for all six seafood brands we track, month by month, from searches in New Zealand.
Share of searches by month for Talley's, New Zealand King Salmon. The figures are in the table below the chart.
View monthly share of searches table
| Month | Moana New Zealand | Sealord | Talley's | Sanford | New Zealand King Salmon | John West |
|---|---|---|---|---|---|---|
| Oct 2025 | 20.1% | 17% | 38.3% | 10.6% | 10.6% | 3.4% |
| Nov 2025 | 21.2% | 17.2% | 25.3% | 17.2% | 17.2% | 1.9% |
| Dec 2025 | 24.5% | 15.3% | 29.2% | 13.5% | 15.3% | 2.1% |
| Jan 2026 | 25.1% | 20.4% | 25.2% | 13.8% | 13.8% | 1.7% |
| Feb 2026 | 26.1% | 17.9% | 26.2% | 13.7% | 13.7% | 2.3% |
| Mar 2026 | 31.8% | 17.5% | 26.4% | 11% | 11% | 2.3% |
| Apr 2026 | 21.2% | 25.2% | 25.3% | 11.7% | 13.2% | 3.4% |
| May 2026 | 16.9% | 30.6% | 25.4% | 13.7% | 10.6% | 2.7% |
| Jun 2026 | 18.8% | 28.1% | 22.4% | 15.2% | 11.7% | 3.8% |
| Jul 2026 | 23.1% | 29.2% | 19.6% | 10.7% | 15.8% | 1.7% |
| Aug 2026 | 21.1% | 25.1% | 21.1% | 13.2% | 17.2% | 2.2% |
| Sep 2026 | 21.9% | 21.9% | 21.9% | 17.8% | 13.7% | 2.9% |
How has the New Zealand King Salmon and Talley's comparison changed over the last 12 months?
3 findings
- Talley's was ahead of New Zealand King Salmon in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, New Zealand King Salmon’s share of searches among seafood brands in New Zealand moved from 10.6% to 13.7%, and its estimated monthly branded searches held steady at 1K.
- Across the 12 months ending September 2026, Talley's’ share of searches among seafood brands in New Zealand moved from 38.3% to 21.9%, and its estimated monthly branded searches moved from 3.6K to 1.6K.
How did search popularity change for New Zealand seafood brands in September 2026?
3 changes
In September 2026, Sanford overtook New Zealand King Salmon to rank 4th among seafood brands in New Zealand, with 17.8% of the searches.
In September 2026, Talley's gained share of searches among seafood brands in New Zealand, from 21.1% to 21.9%.
In September 2026, New Zealand King Salmon lost share of searches among seafood brands in New Zealand, from 17.2% to 13.7%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using New Zealand King Salmon’s and Talley's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
New Zealand King Salmon
1 branded search term
- new zealand king salmon
Talley's
2 branded search terms
- talley s
- talleys
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