How popular isTalley's in search?
In August 2026, there were an estimated 3.5K branded searches for Talley's in New Zealand which is down 54.1% over the last 11 months. Talley's holds 69.1% estimated Share of Search among New Zealand frozen food brands and is ranked 1st of 4 competitors for search popularity.
Talley's69.1%
- McCain24.2%
Birds Eye5%- Oob Organic1.8%
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Which frozen food brands compete with Talley's?
Share of Search by month for Talley's, McCain, Birds Eye. The figures are in the table below the chart.
View monthly share of search table
| Month | Talley's | McCain | Birds Eye | Oob Organic |
|---|---|---|---|---|
| Oct 2025 | 82.6% | 12.8% | 2.1% | 2.5% |
| Nov 2025 | 72% | 19.5% | 2.9% | 5.7% |
| Dec 2025 | 70.9% | 16.2% | 2.8% | 10.2% |
| Jan 2026 | 61.8% | 19.7% | 3.3% | 15.1% |
| Feb 2026 | 68.7% | 18.9% | 3.5% | 8.9% |
| Mar 2026 | 43% | 50.5% | 2.6% | 4% |
| Apr 2026 | 67.4% | 23.1% | 3.7% | 5.9% |
| May 2026 | 68.5% | 24.9% | 3.4% | 3.3% |
| Jun 2026 | 71.1% | 20.5% | 4.4% | 3.9% |
| Jul 2026 | 62.8% | 26.8% | 6.1% | 4.3% |
| Aug 2026 | 69.1% | 24.2% | 5% | 1.8% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 69.1% | 3.5K | -0.29% | +6.3 points | |
| 2, held 2nd | 24.2% | 1.2K | -18.1% | -2.6 points | |
| 3, held 3rd | 5% | 250 | -26.5% | -1.2 points | |
| 4, held 4th | 1.8% | 90 | -62.5% | -2.5 points |
1.
69.1%
held 1st · 3.5K estimated branded searches · -0.29% vs prior month · +6.3 points
2.McCain
24.2%
held 2nd · 1.2K estimated branded searches · -18.1% vs prior month · -2.6 points
5%
held 3rd · 250 estimated branded searches · -26.5% vs prior month · -1.2 points
1.8%
held 4th · 90 estimated branded searches · -62.5% vs prior month · -2.5 points
Compare search popularity between Talley's and its closest rivals
How has branded search demand for Talley's changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Talley's in New Zealand fell from 7.6K to 3.5K.
- Across the 11 months ending August 2026, Talley's’ estimated Share of Search among frozen food brands in New Zealand decreased from 82.6% to 69.1%.
- Across the 11 months ending August 2026, Talley's’ estimated Share of Search among frozen food brands in New Zealand peaked at 82.6% in October 2025 and was lowest at 43% in March 2026.
How did search popularity change for New Zealand frozen food brands in August 2026?
4 changes
In August 2026, Talley's gained estimated Share of Search among frozen food brands in New Zealand, from 62.8% to 69.1%.
In August 2026, McCain lost estimated Share of Search among frozen food brands in New Zealand, from 26.8% to 24.2%.
In August 2026, Oob Organic lost estimated Share of Search among frozen food brands in New Zealand, from 4.3% to 1.8%.
In August 2026, Birds Eye lost estimated Share of Search among frozen food brands in New Zealand, from 6.1% to 5%.
How is Talley's measured?
Brandwave collects information about searches that people make online using Talley's’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
9 branded search terms
- talley's
- talleys
- talleys chips
- talleys co nz
- talleys fries
- talleys frozen vegetables
- talleys near me
- talleys new zealand
- talleys nz
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Is Talley's your brand?
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