Sanford vs Talley's:Which is more popular?
In September 2026, Talley's had more branded searches than Sanford among seafood brands in New Zealand. Talley's had about 1,600 branded searches, while Sanford had 1,300. Talley's made up 21.9% of all seafood brand searches we track, and Sanford accounted for 17.8%. When we asked ChatGPT and Google AI Overviews about seafood brands, Sanford and Talley's each appeared in two of the five answers. Talley's was mentioned before Sanford in two out of three answers.
Who do people search for more?
Talley's, about 23% more searches than Sanford
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Talley's, named ahead of Sanford in 2 of 3 answers
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Top seafood brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Sanford and Talley's were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Talley's was listed before Sanford in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Sealord4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Talley's2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sanford2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
John West2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Moana New Zealand0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
New Zealand King Salmon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about seafood brands
5 answers
Asked ChatGPT
“Which seafood brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best seafood brands in New Zealand?”
Asked ChatGPT
“What's the best seafood brand in New Zealand for easy family meals?”
Searched Google, AI Overview
“frozen seafood nz”
Searched Google, AI Overview
“seafood for dinner”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Sanford or Talley's more popular in search?
This chart shows how often people search Google for Sanford and Talley's by name. Each line represents a brand's share of searches for all six seafood brands we track, month by month, from searches in New Zealand.
Share of searches by month for Talley's, Sanford. The figures are in the table below the chart.
View monthly share of searches table
| Month | Moana New Zealand | Sealord | Talley's | Sanford | New Zealand King Salmon | John West |
|---|---|---|---|---|---|---|
| Oct 2025 | 20.1% | 17% | 38.3% | 10.6% | 10.6% | 3.4% |
| Nov 2025 | 21.2% | 17.2% | 25.3% | 17.2% | 17.2% | 1.9% |
| Dec 2025 | 24.5% | 15.3% | 29.2% | 13.5% | 15.3% | 2.1% |
| Jan 2026 | 25.1% | 20.4% | 25.2% | 13.8% | 13.8% | 1.7% |
| Feb 2026 | 26.1% | 17.9% | 26.2% | 13.7% | 13.7% | 2.3% |
| Mar 2026 | 31.8% | 17.5% | 26.4% | 11% | 11% | 2.3% |
| Apr 2026 | 21.2% | 25.2% | 25.3% | 11.7% | 13.2% | 3.4% |
| May 2026 | 16.9% | 30.6% | 25.4% | 13.7% | 10.6% | 2.7% |
| Jun 2026 | 18.8% | 28.1% | 22.4% | 15.2% | 11.7% | 3.8% |
| Jul 2026 | 23.1% | 29.2% | 19.6% | 10.7% | 15.8% | 1.7% |
| Aug 2026 | 21.1% | 25.1% | 21.1% | 13.2% | 17.2% | 2.2% |
| Sep 2026 | 21.9% | 21.9% | 21.9% | 17.8% | 13.7% | 2.9% |
How has the Sanford and Talley's comparison changed over the last 12 months?
3 findings
- Talley's was ahead of Sanford in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Sanford’s share of searches among seafood brands in New Zealand moved from 10.6% to 17.8%, and its estimated monthly branded searches moved from 1K to 1.3K.
- Across the 12 months ending September 2026, Talley's’ share of searches among seafood brands in New Zealand moved from 38.3% to 21.9%, and its estimated monthly branded searches moved from 3.6K to 1.6K.
How did search popularity change for New Zealand seafood brands in September 2026?
2 changes
In September 2026, Sanford overtook New Zealand King Salmon to rank 4th among seafood brands in New Zealand, with 17.8% of the searches.
In September 2026, Talley's gained share of searches among seafood brands in New Zealand, from 21.1% to 21.9%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Sanford’s and Talley's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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