Brandwave

Sealord vs Talley's:Which is more popular?

In September 2026, Sealord and Talley's were level in searches among seafood brands in New Zealand, with an estimated 1.6K branded searches each, at 21.9% of the total each. When we asked ChatGPT and Google AI Overviews about seafood brands, Sealord appeared in four of the five answers and Talley's in two. Sealord was mentioned before Talley's in every answer.

Among seafood brands in New Zealand in September 2026

Who do people search for more?

Sealord and Talley's are searched for about as often as each other.

Sealord 1.6K searchesTalley's 1.6K searches

Who does AI mention more?

Sealord, mentioned in 4 of 5 answers, Talley's in 2

Sealord in 4 of 5Talley's in 2 of 5

Who does AI recommend more?

Sealord, named ahead of Talley's in every answer

Sealord first in 3Talley's never first

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Top seafood brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sealord was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Talley's was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Sealord was listed before Talley's in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sealord1st
  2. Talley's2nd
  3. Sanford3rd
  4. John West4th
  5. Moana New Zealand–
  6. New Zealand King Salmon–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sealord4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Talley's2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sanford2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • John West2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Moana New Zealand0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • New Zealand King Salmon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about seafood brands

5 answers

  • Asked ChatGPT

    “Which seafood brand should I buy in New Zealand?”

    1. 1Sealord
    2. 2Talley's
    3. 3Sanford
    4. 4John West

  • Asked ChatGPT

    “What are the best seafood brands in New Zealand?”

    1. 1Sealord
    2. 2Sanford
    3. 3John West

  • Asked ChatGPT

    “What's the best seafood brand in New Zealand for easy family meals?”

    1. 1Sealord
    2. 2Talley's

  • Searched Google, AI Overview

    “frozen seafood nz”

    1. 1Sealord

  • Searched Google, AI Overview

    “seafood for dinner”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

    Is Sealord or Talley's more popular in search?

    This chart shows how often people search Google for Sealord and Talley's by name. Each line represents a brand's share of searches for all six seafood brands we track, month by month, from searches in New Zealand.

    Sealord and Talley's among seafood brands in New Zealand, by month

    Share of searches by month for Sealord, Talley's. The figures are in the table below the chart.

    View monthly share of searches table
    MonthMoana New ZealandSealordTalley'sSanfordNew Zealand King SalmonJohn West
    Oct 202520.1%17%38.3%10.6%10.6%3.4%
    Nov 202521.2%17.2%25.3%17.2%17.2%1.9%
    Dec 202524.5%15.3%29.2%13.5%15.3%2.1%
    Jan 202625.1%20.4%25.2%13.8%13.8%1.7%
    Feb 202626.1%17.9%26.2%13.7%13.7%2.3%
    Mar 202631.8%17.5%26.4%11%11%2.3%
    Apr 202621.2%25.2%25.3%11.7%13.2%3.4%
    May 202616.9%30.6%25.4%13.7%10.6%2.7%
    Jun 202618.8%28.1%22.4%15.2%11.7%3.8%
    Jul 202623.1%29.2%19.6%10.7%15.8%1.7%
    Aug 202621.1%25.1%21.1%13.2%17.2%2.2%
    Sep 202621.9%21.9%21.9%17.8%13.7%2.9%

    How has the Sealord and Talley's comparison changed over the last 12 months?

    3 findings
    • The lead changed hands once in the 12 months ending September 2026: Sealord took it in May 2026.
    • Across the 12 months ending September 2026, Sealord’s share of searches among seafood brands in New Zealand moved from 17% to 21.9%, and its estimated monthly branded searches held steady at 1.6K.
    • Across the 12 months ending September 2026, Talley's’ share of searches among seafood brands in New Zealand moved from 38.3% to 21.9%, and its estimated monthly branded searches moved from 3.6K to 1.6K.

    How did search popularity change for New Zealand seafood brands in September 2026?

    3 changes

    1. In September 2026, Moana New Zealand overtook Sealord to become the leader among seafood brands in New Zealand, with 21.9% of the searches.

    2. In September 2026, Talley's gained share of searches among seafood brands in New Zealand, from 21.1% to 21.9%.

    3. In September 2026, Sealord lost share of searches among seafood brands in New Zealand, from 25.1% to 21.9%.

    How are branded searches counted?

    3 search terms

    Brandwave collects information about searches that people make online using Sealord’s and Talley's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Sealord

    1 branded search term

    • sealord

    Talley's

    2 branded search terms

    • talley s
    • talleys

    How the Brand Demand Index is measured

    Other head-to-heads among seafood brands

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