Brandwave

How popular isNew Zealand King Salmon?

In September 2026, people searched for New Zealand King Salmon by name about 1,000 times, about the same as the previous year. These searches made up 13.7% of all New Zealand seafood brand searches, placing New Zealand King Salmon fifth out of six brands. When we asked both ChatGPT and Google AI Overviews about seafood brands, New Zealand King Salmon did not appear in any of the answers.

Search and AI answers in September 2026

New Zealand King Salmon is the fifth most searched of 6 competitors and not listed in any AI answer.

  1. Moana New ZealandShare of searches 21.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. SealordShare of searches 21.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. Talley'sShare of searches 21.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  4. SanfordShare of searches 17.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  5. New Zealand King SalmonShare of searches 13.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top seafood brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, New Zealand King Salmon did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sealord1st
  2. Talley's2nd
  3. Sanford3rd
  4. John West4th
  5. Moana New Zealand–
  6. New Zealand King Salmon–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sealord4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Talley's2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sanford2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • John West2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Moana New Zealand0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • New Zealand King Salmon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about seafood brands

5 answers

  • Asked ChatGPT

    “Which seafood brand should I buy in New Zealand?”

    1. 1Sealord
    2. 2Talley's
    3. 3Sanford
    4. 4John West

  • Asked ChatGPT

    “What are the best seafood brands in New Zealand?”

    1. 1Sealord
    2. 2Sanford
    3. 3John West

  • Asked ChatGPT

    “What's the best seafood brand in New Zealand for easy family meals?”

    1. 1Sealord
    2. 2Talley's

  • Searched Google, AI Overview

    “frozen seafood nz”

    1. 1Sealord

  • Searched Google, AI Overview

    “seafood for dinner”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

    Which seafood brands compete with New Zealand King Salmon?

    New Zealand King Salmon against seafood brands in New Zealand, by month

    Share of searches by month for Moana New Zealand, Sealord, Talley's, Sanford, New Zealand King Salmon, John West. The figures are in the table below the chart.

    View monthly share of searches table
    MonthMoana New ZealandSealordTalley'sSanfordNew Zealand King SalmonJohn West
    Oct 202520.1%17%38.3%10.6%10.6%3.4%
    Nov 202521.2%17.2%25.3%17.2%17.2%1.9%
    Dec 202524.5%15.3%29.2%13.5%15.3%2.1%
    Jan 202625.1%20.4%25.2%13.8%13.8%1.7%
    Feb 202626.1%17.9%26.2%13.7%13.7%2.3%
    Mar 202631.8%17.5%26.4%11%11%2.3%
    Apr 202621.2%25.2%25.3%11.7%13.2%3.4%
    May 202616.9%30.6%25.4%13.7%10.6%2.7%
    Jun 202618.8%28.1%22.4%15.2%11.7%3.8%
    Jul 202623.1%29.2%19.6%10.7%15.8%1.7%
    Aug 202621.1%25.1%21.1%13.2%17.2%2.2%
    Sep 202621.9%21.9%21.9%17.8%13.7%2.9%

    1. 1.Moana New Zealand

      21.9%

      Moved from 2nd to 1st. 1.6K estimated branded searches, 0% vs prior month. Share +0.8 points.

    2. 2.Sealord

      21.9%

      Moved from 1st to 2nd. 1.6K estimated branded searches, -15.8% vs prior month. Share -3.2 points.

    3. 3.Talley's

      21.9%

      Held 3rd. 1.6K estimated branded searches, 0% vs prior month. Share +0.8 points.

    4. 4.Sanford

      17.8%

      Moved from 5th to 4th. 1.3K estimated branded searches, +30% vs prior month. Share +4.6 points.

    5. 5.New Zealand King Salmon

      13.7%

      Moved from 4th to 5th. 1K estimated branded searches, -23.1% vs prior month. Share -3.5 points.

    6. 6.John West

      2.9%

      Held 6th. 210 estimated branded searches, +23.5% vs prior month. Share +0.6 points.

    Compare popularity between New Zealand King Salmon and its closest rivals

    Every comparison with New Zealand King Salmon

    5 comparisons

    How has branded search demand for New Zealand King Salmon changed in New Zealand over the last 12 months?

    4 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for New Zealand King Salmon in New Zealand held steady at 1K.
    • Across the 12 months ending September 2026, New Zealand King Salmon’s share of searches among seafood brands in New Zealand increased from 10.6% to 13.7%.
    • Across the 12 months ending September 2026, New Zealand King Salmon’s share of searches among seafood brands in New Zealand peaked at 17.2% in November 2025 and was lowest at 10.6% in May 2026.
    • Across the 12 months ending September 2026, New Zealand King Salmon fell from 4th to 5th among seafood brands in New Zealand.

    How did search popularity change for New Zealand seafood brands in September 2026?

    6 changes

    1. In September 2026, Moana New Zealand overtook Sealord to become the leader among seafood brands in New Zealand, with 21.9% of the searches.

    2. In September 2026, Sanford overtook New Zealand King Salmon to rank 4th among seafood brands in New Zealand, with 17.8% of the searches.

    3. In September 2026, Talley's gained share of searches among seafood brands in New Zealand, from 21.1% to 21.9%.

    4. In September 2026, John West gained share of searches among seafood brands in New Zealand, from 2.2% to 2.9%.

    5. In September 2026, New Zealand King Salmon lost share of searches among seafood brands in New Zealand, from 17.2% to 13.7%.

    6. In September 2026, Sealord lost share of searches among seafood brands in New Zealand, from 25.1% to 21.9%.

    How are New Zealand King Salmon’s branded searches counted?

    1 search term

    Brandwave collects information about searches that people make online using New Zealand King Salmon’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

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