John West vs New Zealand King Salmon:Which is more popular?
In September 2026, New Zealand King Salmon had more branded searches than John West among seafood brands in New Zealand. New Zealand King Salmon had about 1,000 branded searches, while John West had 210. New Zealand King Salmon made up 13.7% of all seafood brand searches we track, and John West accounted for 2.9%. When we asked ChatGPT and Google AI Overviews about seafood brands, John West appeared in two of the five answers and New Zealand King Salmon in none.
Who do people search for more?
New Zealand King Salmon, about 5 searches for every 1 for John West
Who does AI mention more?
John West, mentioned in 2 of 5 answers, New Zealand King Salmon in 0
Who does AI recommend more?
John West, the only one of the two named
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Top seafood brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, John West was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. New Zealand King Salmon did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Sealord4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Talley's2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sanford2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- John West2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Moana New Zealand0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- New Zealand King Salmon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about seafood brands
5 answers
Asked ChatGPT
“Which seafood brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best seafood brands in New Zealand?”
Asked ChatGPT
“What's the best seafood brand in New Zealand for easy family meals?”
Searched Google, AI Overview
“frozen seafood nz”
Searched Google, AI Overview
“seafood for dinner”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is John West or New Zealand King Salmon more popular in search?
This chart shows how often people search Google for John West and New Zealand King Salmon by name. Each line represents a brand's share of searches for all six seafood brands we track, month by month, from searches in New Zealand.
Share of searches by month for New Zealand King Salmon, John West. The figures are in the table below the chart.
View monthly share of searches table
| Month | Moana New Zealand | Sealord | Talley's | Sanford | New Zealand King Salmon | John West |
|---|---|---|---|---|---|---|
| Oct 2025 | 20.1% | 17% | 38.3% | 10.6% | 10.6% | 3.4% |
| Nov 2025 | 21.2% | 17.2% | 25.3% | 17.2% | 17.2% | 1.9% |
| Dec 2025 | 24.5% | 15.3% | 29.2% | 13.5% | 15.3% | 2.1% |
| Jan 2026 | 25.1% | 20.4% | 25.2% | 13.8% | 13.8% | 1.7% |
| Feb 2026 | 26.1% | 17.9% | 26.2% | 13.7% | 13.7% | 2.3% |
| Mar 2026 | 31.8% | 17.5% | 26.4% | 11% | 11% | 2.3% |
| Apr 2026 | 21.2% | 25.2% | 25.3% | 11.7% | 13.2% | 3.4% |
| May 2026 | 16.9% | 30.6% | 25.4% | 13.7% | 10.6% | 2.7% |
| Jun 2026 | 18.8% | 28.1% | 22.4% | 15.2% | 11.7% | 3.8% |
| Jul 2026 | 23.1% | 29.2% | 19.6% | 10.7% | 15.8% | 1.7% |
| Aug 2026 | 21.1% | 25.1% | 21.1% | 13.2% | 17.2% | 2.2% |
| Sep 2026 | 21.9% | 21.9% | 21.9% | 17.8% | 13.7% | 2.9% |
How has the John West and New Zealand King Salmon comparison changed over the last 12 months?
3 findings
- New Zealand King Salmon was ahead of John West in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, John West’s share of searches among seafood brands in New Zealand moved from 3.4% to 2.9%, and its estimated monthly branded searches moved from 320 to 210.
- Across the 12 months ending September 2026, New Zealand King Salmon’s share of searches among seafood brands in New Zealand moved from 10.6% to 13.7%, and its estimated monthly branded searches held steady at 1K.
How did search popularity change for New Zealand seafood brands in September 2026?
3 changes
In September 2026, Sanford overtook New Zealand King Salmon to rank 4th among seafood brands in New Zealand, with 17.8% of the searches.
In September 2026, John West gained share of searches among seafood brands in New Zealand, from 2.2% to 2.9%.
In September 2026, New Zealand King Salmon lost share of searches among seafood brands in New Zealand, from 17.2% to 13.7%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using John West’s and New Zealand King Salmon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
John West
2 branded search terms
- john west
- johnwest
New Zealand King Salmon
1 branded search term
- new zealand king salmon
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