Regal Salmon vs Sealord:Which is more popular?
In September 2026, Sealord had more branded searches than Regal Salmon among salmon brands in New Zealand. Sealord had about 1,600 branded searches, while Regal Salmon had 340. Sealord made up 13.4% of all salmon brand searches we track, and Regal Salmon accounted for 2.8%. When we asked ChatGPT and Google AI Overviews about salmon brands, Regal Salmon appeared in three of the four answers and Sealord in two. Regal Salmon was mentioned before Sealord in every answer.
Who do people search for more?
Sealord, about 5 searches for every 1 for Regal Salmon
Who does AI mention more?
Regal Salmon, mentioned in 3 of 4 answers, Sealord in 2
Who does AI recommend more?
Regal Salmon, named ahead of Sealord in every answer
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Top salmon brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Regal Salmon was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Sealord was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Regal Salmon was listed before Sealord in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Ōra King3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Regal Salmon3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Sealord2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
John West2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Akaroa Salmon1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Big Glory Bay1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Mt Cook Alpine Salmon0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about salmon brands
4 answers
Asked ChatGPT
“Which salmon brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best salmon brands in New Zealand?”
Asked ChatGPT
“What's the best salmon brand in New Zealand for everyday meals?”
Searched Google, AI Overview
“smoked salmon nz”
Searched Google, AI Overview
“fresh salmon nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Regal Salmon or Sealord more popular in search?
This chart shows how often people search Google for Regal Salmon and Sealord by name. Each line represents a brand's share of searches for all seven salmon brands we track, month by month, from searches in New Zealand.
Share of searches by month for Sealord, Regal Salmon. The figures are in the table below the chart.
View monthly share of searches table
| Month | Akaroa Salmon | Mt Cook Alpine Salmon | Sealord | Ōra King | Regal Salmon | John West | Big Glory Bay |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 56.3% | 19.2% | 13.6% | 3.2% | 2% | 2.7% | 3% |
| Nov 2025 | 61.6% | 21.3% | 9.9% | 2.8% | 1.8% | 1.1% | 1.4% |
| Dec 2025 | 72.8% | 16.6% | 4.9% | 2.2% | 1.4% | 0.69% | 1.5% |
| Jan 2026 | 57.1% | 24% | 11.2% | 2.6% | 2.4% | 0.95% | 1.6% |
| Feb 2026 | 57.2% | 24.1% | 11.3% | 2.7% | 1.9% | 1.5% | 1.4% |
| Mar 2026 | 56.6% | 21.1% | 13.7% | 3.3% | 1.8% | 1.8% | 1.7% |
| Apr 2026 | 54% | 22.7% | 15.5% | 2.5% | 1.6% | 2.1% | 1.5% |
| May 2026 | 50.3% | 20.4% | 22.1% | 2.4% | 1.7% | 2% | 1.2% |
| Jun 2026 | 53.5% | 18% | 19.5% | 2.1% | 2.3% | 2.6% | 2% |
| Jul 2026 | 55.6% | 17% | 20.2% | 2.4% | 2.4% | 1.2% | 1.3% |
| Aug 2026 | 55.6% | 19.5% | 16% | 2.4% | 3.6% | 1.4% | 1.5% |
| Sep 2026 | 55.1% | 22.3% | 13.4% | 3.1% | 2.8% | 1.8% | 1.5% |
How has the Regal Salmon and Sealord comparison changed over the last 12 months?
3 findings
- Sealord was ahead of Regal Salmon in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Regal Salmon’s share of searches among salmon brands in New Zealand moved from 2% to 2.8%, and its estimated monthly branded searches moved from 240 to 340.
- Across the 12 months ending September 2026, Sealord’s share of searches among salmon brands in New Zealand moved from 13.6% to 13.4%, and its estimated monthly branded searches held steady at 1.6K.
How did search popularity change for New Zealand salmon brands in September 2026?
3 changes
In September 2026, Ōra King overtook Regal Salmon to rank 4th among salmon brands in New Zealand, with 3.1% of the searches.
In September 2026, Sealord lost share of searches among salmon brands in New Zealand, from 16% to 13.4%.
In September 2026, Regal Salmon lost share of searches among salmon brands in New Zealand, from 3.6% to 2.8%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Regal Salmon’s and Sealord’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Regal Salmon
3 branded search terms
- regal salmon
- regal smoked salmon
- regalsalmon
Sealord
1 branded search term
- sealord
Other head-to-heads among salmon brands
- Akaroa Salmon vs Mt Cook Alpine Salmon: compare popularity
- Akaroa Salmon vs Sealord: compare popularity
- Akaroa Salmon vs Ōra King: compare popularity
- Akaroa Salmon vs Regal Salmon: compare popularity
- Mt Cook Alpine Salmon vs Sealord: compare popularity
- Mt Cook Alpine Salmon vs Ōra King: compare popularity
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