Brandwave

Mt Cook Alpine Salmon vs Sealord:Which is more popular?

In September 2026, Mt Cook Alpine Salmon had more branded searches than Sealord among salmon brands in New Zealand. Mt Cook Alpine Salmon had about 2,670 branded searches, while Sealord had 1,600. Mt Cook Alpine Salmon made up 22.3% of all salmon brand searches we track, and Sealord accounted for 13.4%. When we asked ChatGPT and Google AI Overviews about salmon brands, Sealord appeared in two of the four answers and Mt Cook Alpine Salmon in none.

Among salmon brands in New Zealand in September 2026

Who do people search for more?

Mt Cook Alpine Salmon, about 67% more searches than Sealord

Mt Cook Alpine Salmon 2.7K searchesSealord 1.6K searches

Who does AI mention more?

Sealord, mentioned in 2 of 4 answers, Mt Cook Alpine Salmon in 0

Sealord in 2 of 4Mt Cook Alpine Salmon in 0 of 4

Who does AI recommend more?

Sealord, the only one of the two named

Sealord first in 2Mt Cook Alpine Salmon never named

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Top salmon brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Sealord was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Mt Cook Alpine Salmon did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Regal Salmon1st
  2. Ōra King2nd
  3. Sealord3rd
  4. John West4th
  5. Big Glory Bay4th
  6. Akaroa Salmon6th
  7. Mt Cook Alpine Salmon–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ōra King3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Regal Salmon3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sealord2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • John West2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Akaroa Salmon1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Big Glory Bay1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Mt Cook Alpine Salmon0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about salmon brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Mt Cook Alpine Salmon or Sealord more popular in search?

This chart shows how often people search Google for Mt Cook Alpine Salmon and Sealord by name. Each line represents a brand's share of searches for all seven salmon brands we track, month by month, from searches in New Zealand.

Mt Cook Alpine Salmon and Sealord among salmon brands in New Zealand, by month

Share of searches by month for Mt Cook Alpine Salmon, Sealord. The figures are in the table below the chart.

View monthly share of searches table
MonthAkaroa SalmonMt Cook Alpine SalmonSealordŌra KingRegal SalmonJohn WestBig Glory Bay
Oct 202556.3%19.2%13.6%3.2%2%2.7%3%
Nov 202561.6%21.3%9.9%2.8%1.8%1.1%1.4%
Dec 202572.8%16.6%4.9%2.2%1.4%0.69%1.5%
Jan 202657.1%24%11.2%2.6%2.4%0.95%1.6%
Feb 202657.2%24.1%11.3%2.7%1.9%1.5%1.4%
Mar 202656.6%21.1%13.7%3.3%1.8%1.8%1.7%
Apr 202654%22.7%15.5%2.5%1.6%2.1%1.5%
May 202650.3%20.4%22.1%2.4%1.7%2%1.2%
Jun 202653.5%18%19.5%2.1%2.3%2.6%2%
Jul 202655.6%17%20.2%2.4%2.4%1.2%1.3%
Aug 202655.6%19.5%16%2.4%3.6%1.4%1.5%
Sep 202655.1%22.3%13.4%3.1%2.8%1.8%1.5%

How has the Mt Cook Alpine Salmon and Sealord comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Sealord took it in May 2026, Mt Cook Alpine Salmon took it in August 2026.
  • Across the 12 months ending September 2026, Mt Cook Alpine Salmon’s share of searches among salmon brands in New Zealand moved from 19.2% to 22.3%, and its estimated monthly branded searches moved from 2.3K to 2.7K.
  • Across the 12 months ending September 2026, Sealord’s share of searches among salmon brands in New Zealand moved from 13.6% to 13.4%, and its estimated monthly branded searches held steady at 1.6K.

How did search popularity change for New Zealand salmon brands in September 2026?

2 changes

  1. In September 2026, Mt Cook Alpine Salmon gained share of searches among salmon brands in New Zealand, from 19.5% to 22.3%.

  2. In September 2026, Sealord lost share of searches among salmon brands in New Zealand, from 16% to 13.4%.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Mt Cook Alpine Salmon’s and Sealord’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Mt Cook Alpine Salmon

4 branded search terms

  • mt cook alpine salmon
  • mt cook salmon
  • mt cook salmon farm
  • mt cook salmon limited

Sealord

1 branded search term

  • sealord

How the Brand Demand Index is measured

Other head-to-heads among salmon brands

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