How popular isJohn West?
In September 2026, people searched for John West by name about 1,010 times in New Zealand, a 32.9% increase from the previous year. These searches made up 1.8% of all New Zealand salmon brand searches, placing John West sixth out of seven brands. When we asked both ChatGPT and Google AI Overviews about salmon brands, John West appeared in two of the four answers and was the joint fourth most recommended of the seven.
John West is the sixth most searched of 7 competitors and the joint fourth most recommended in AI answers.
Akaroa SalmonShare of searches 55.1%Mentioned in 1 of 4 AI answersPlace in AI recommendations 6th
Mt Cook Alpine SalmonShare of searches 22.3%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
SealordShare of searches 13.4%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
Ōra KingShare of searches 3.1%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
John WestShare of searches 1.8%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
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Top salmon brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, John West was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. John West is the joint fourth most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Ōra King3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Regal Salmon3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Sealord2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- John West2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Akaroa Salmon1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Big Glory Bay1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Mt Cook Alpine Salmon0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about salmon brands
4 answers
Asked ChatGPT
“Which salmon brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best salmon brands in New Zealand?”
Asked ChatGPT
“What's the best salmon brand in New Zealand for everyday meals?”
Searched Google, AI Overview
“smoked salmon nz”
Searched Google, AI Overview
“fresh salmon nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which salmon brands compete with John West?
Share of searches by month for Akaroa Salmon, Mt Cook Alpine Salmon, Sealord, Ōra King, Regal Salmon, John West. The figures are in the table below the chart.
View monthly share of searches table
| Month | Akaroa Salmon | Mt Cook Alpine Salmon | Sealord | Ōra King | Regal Salmon | John West | Big Glory Bay |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 56.3% | 19.2% | 13.6% | 3.2% | 2% | 2.7% | 3% |
| Nov 2025 | 61.6% | 21.3% | 9.9% | 2.8% | 1.8% | 1.1% | 1.4% |
| Dec 2025 | 72.8% | 16.6% | 4.9% | 2.2% | 1.4% | 0.69% | 1.5% |
| Jan 2026 | 57.1% | 24% | 11.2% | 2.6% | 2.4% | 0.95% | 1.6% |
| Feb 2026 | 57.2% | 24.1% | 11.3% | 2.7% | 1.9% | 1.5% | 1.4% |
| Mar 2026 | 56.6% | 21.1% | 13.7% | 3.3% | 1.8% | 1.8% | 1.7% |
| Apr 2026 | 54% | 22.7% | 15.5% | 2.5% | 1.6% | 2.1% | 1.5% |
| May 2026 | 50.3% | 20.4% | 22.1% | 2.4% | 1.7% | 2% | 1.2% |
| Jun 2026 | 53.5% | 18% | 19.5% | 2.1% | 2.3% | 2.6% | 2% |
| Jul 2026 | 55.6% | 17% | 20.2% | 2.4% | 2.4% | 1.2% | 1.3% |
| Aug 2026 | 55.6% | 19.5% | 16% | 2.4% | 3.6% | 1.4% | 1.5% |
| Sep 2026 | 55.1% | 22.3% | 13.4% | 3.1% | 2.8% | 1.8% | 1.5% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 55.1% | 6.6K | 0% | -0.4 points | |
| 2, held 2nd | 22.3% | 2.7K | +15.1% | +2.8 points | |
| 3, held 3rd | 13.4% | 1.6K | -15.8% | -2.6 points | |
| 4, moved from 5th to 4th | 3.1% | 370 | +32.1% | +0.7 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 2.8% | 340 | -20.9% | -0.8 pointsmoved from 4th to 5th | |
| 6, moved from 7th to 6th | 1.8% | 210 | +23.5% | +0.3 pointsmoved from 7th to 6th | |
| 7, moved from 6th to 7th | 1.5% | 180 | 0% | 0 pointsmoved from 6th to 7th |
55.1%
Held 1st. 6.6K estimated branded searches, 0% vs prior month. Share -0.4 points.
22.3%
Held 2nd. 2.7K estimated branded searches, +15.1% vs prior month. Share +2.8 points.
3.
Sealord13.4%
Held 3rd. 1.6K estimated branded searches, -15.8% vs prior month. Share -2.6 points.
4.
Ōra King3.1%
Moved from 5th to 4th. 370 estimated branded searches, +32.1% vs prior month. Share +0.7 points.
2.8%
Moved from 4th to 5th. 340 estimated branded searches, -20.9% vs prior month. Share -0.8 points.
1.8%
Moved from 7th to 6th. 210 estimated branded searches, +23.5% vs prior month. Share +0.3 points.
1.5%
Moved from 6th to 7th. 180 estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between John West and its closest rivals
Every comparison with John West
13 comparisons
- John West vs Pams
- John West vs Sirena
- Brunswick vs John West
- Akaroa Salmon vs John West
- John West vs Moana New Zealand
- John West vs Mt Cook Alpine Salmon
- John West vs New Zealand King Salmon
- John West vs Ōra King
- John West vs Regal Salmon
- John West vs Sanford
- John West vs Sealord
- John West vs Talley's
- Big Glory Bay vs John West
How has branded search demand for John West changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for John West in New Zealand rose from 760 to 1K.
- Across the 12 months ending September 2026, John West’s share of searches among salmon brands in New Zealand decreased from 2.7% to 1.8%.
- Across the 12 months ending September 2026, John West’s share of searches among salmon brands in New Zealand peaked at 2.7% in October 2025 and was lowest at 0.69% in December 2025.
How did search popularity change for New Zealand salmon brands in September 2026?
6 changes
In September 2026, Ōra King overtook Regal Salmon to rank 4th among salmon brands in New Zealand, with 3.1% of the searches.
In September 2026, Mt Cook Alpine Salmon gained share of searches among salmon brands in New Zealand, from 19.5% to 22.3%.
In September 2026, Sealord lost share of searches among salmon brands in New Zealand, from 16% to 13.4%.
In September 2026, Regal Salmon lost share of searches among salmon brands in New Zealand, from 3.6% to 2.8%.
In September 2026, John West rose from 7th to 6th among salmon brands in New Zealand.
In September 2026, Big Glory Bay fell from 6th to 7th among salmon brands in New Zealand.
How are John West’s branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using John West’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- john west
- john west salmon
- john west sardines
- john west tuna
- johnwest
- johnwest salmon
- johnwest tuna
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Where does John West compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Salmon brands | 6th of 7 | 1.8% | Shown above |
| Seafood brands | 6th of 6 | 2.9% | Show ranking |
| Canned fish brands | 4th of 7 | 14.7% | Show ranking |
| Canned tuna brands | 4th of 7 | 5.2% | Show ranking |
Is John West your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.