Ōra King vs Sealord:Which is more popular?
In September 2026, Sealord had more branded searches than Ōra King among salmon brands in New Zealand. Sealord had about 1,600 branded searches, while Ōra King had 370. Sealord made up 13.4% of all salmon brand searches we track, and Ōra King accounted for 3.1%. When we asked ChatGPT and Google AI Overviews about salmon brands, Ōra King appeared in three of the four answers and Sealord in two. Ōra King was mentioned before Sealord in two out of three answers.
Who do people search for more?
Sealord, about 4 searches for every 1 for Ōra King
Who does AI mention more?
Ōra King, mentioned in 3 of 4 answers, Sealord in 2
Who does AI recommend more?
Ōra King, named ahead of Sealord in 2 of 3 answers
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Top salmon brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Ōra King was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Sealord was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Ōra King was listed before Sealord in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Ōra King3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Regal Salmon3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Sealord2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
John West2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Akaroa Salmon1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Big Glory Bay1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Mt Cook Alpine Salmon0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about salmon brands
4 answers
Asked ChatGPT
“Which salmon brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best salmon brands in New Zealand?”
Asked ChatGPT
“What's the best salmon brand in New Zealand for everyday meals?”
Searched Google, AI Overview
“smoked salmon nz”
Searched Google, AI Overview
“fresh salmon nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Ōra King or Sealord more popular in search?
This chart shows how often people search Google for Ōra King and Sealord by name. Each line represents a brand's share of searches for all seven salmon brands we track, month by month, from searches in New Zealand.
Share of searches by month for Sealord, Ōra King. The figures are in the table below the chart.
View monthly share of searches table
| Month | Akaroa Salmon | Mt Cook Alpine Salmon | Sealord | Ōra King | Regal Salmon | John West | Big Glory Bay |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 56.3% | 19.2% | 13.6% | 3.2% | 2% | 2.7% | 3% |
| Nov 2025 | 61.6% | 21.3% | 9.9% | 2.8% | 1.8% | 1.1% | 1.4% |
| Dec 2025 | 72.8% | 16.6% | 4.9% | 2.2% | 1.4% | 0.69% | 1.5% |
| Jan 2026 | 57.1% | 24% | 11.2% | 2.6% | 2.4% | 0.95% | 1.6% |
| Feb 2026 | 57.2% | 24.1% | 11.3% | 2.7% | 1.9% | 1.5% | 1.4% |
| Mar 2026 | 56.6% | 21.1% | 13.7% | 3.3% | 1.8% | 1.8% | 1.7% |
| Apr 2026 | 54% | 22.7% | 15.5% | 2.5% | 1.6% | 2.1% | 1.5% |
| May 2026 | 50.3% | 20.4% | 22.1% | 2.4% | 1.7% | 2% | 1.2% |
| Jun 2026 | 53.5% | 18% | 19.5% | 2.1% | 2.3% | 2.6% | 2% |
| Jul 2026 | 55.6% | 17% | 20.2% | 2.4% | 2.4% | 1.2% | 1.3% |
| Aug 2026 | 55.6% | 19.5% | 16% | 2.4% | 3.6% | 1.4% | 1.5% |
| Sep 2026 | 55.1% | 22.3% | 13.4% | 3.1% | 2.8% | 1.8% | 1.5% |
How has the Ōra King and Sealord comparison changed over the last 12 months?
3 findings
- Sealord was ahead of Ōra King in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ōra King’s share of searches among salmon brands in New Zealand moved from 3.2% to 3.1%, and its estimated monthly branded searches held steady at 370.
- Across the 12 months ending September 2026, Sealord’s share of searches among salmon brands in New Zealand moved from 13.6% to 13.4%, and its estimated monthly branded searches held steady at 1.6K.
How did search popularity change for New Zealand salmon brands in September 2026?
2 changes
In September 2026, Ōra King overtook Regal Salmon to rank 4th among salmon brands in New Zealand, with 3.1% of the searches.
In September 2026, Sealord lost share of searches among salmon brands in New Zealand, from 16% to 13.4%.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Ōra King’s and Sealord’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among salmon brands
- Akaroa Salmon vs Mt Cook Alpine Salmon: compare popularity
- Akaroa Salmon vs Sealord: compare popularity
- Akaroa Salmon vs Ōra King: compare popularity
- Akaroa Salmon vs Regal Salmon: compare popularity
- Mt Cook Alpine Salmon vs Sealord: compare popularity
- Mt Cook Alpine Salmon vs Ōra King: compare popularity
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