John West vs Sealord:Which is more popular?
In September 2026, Sealord had more branded searches than John West among seafood brands in New Zealand. Sealord had about 1,600 branded searches, while John West had 210. Sealord made up 21.9% of all seafood brand searches we track, and John West accounted for 2.9%. When we asked ChatGPT and Google AI Overviews about seafood brands, Sealord appeared in four of the five answers and John West in two. Sealord was mentioned before John West in every answer.
Who do people search for more?
Sealord, about 8 searches for every 1 for John West
Who does AI mention more?
Sealord, mentioned in 4 of 5 answers, John West in 2
Who does AI recommend more?
Sealord, named ahead of John West in every answer
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Top seafood brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Sealord was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. John West was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Sealord was listed before John West in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Sealord4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Talley's2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sanford2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
John West2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Moana New Zealand0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
New Zealand King Salmon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about seafood brands
5 answers
Asked ChatGPT
“Which seafood brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best seafood brands in New Zealand?”
Asked ChatGPT
“What's the best seafood brand in New Zealand for easy family meals?”
Searched Google, AI Overview
“frozen seafood nz”
Searched Google, AI Overview
“seafood for dinner”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is John West or Sealord more popular in search?
This chart shows how often people search Google for John West and Sealord by name. Each line represents a brand's share of searches for all six seafood brands we track, month by month, from searches in New Zealand.
Share of searches by month for Sealord, John West. The figures are in the table below the chart.
View monthly share of searches table
| Month | Moana New Zealand | Sealord | Talley's | Sanford | New Zealand King Salmon | John West |
|---|---|---|---|---|---|---|
| Oct 2025 | 20.1% | 17% | 38.3% | 10.6% | 10.6% | 3.4% |
| Nov 2025 | 21.2% | 17.2% | 25.3% | 17.2% | 17.2% | 1.9% |
| Dec 2025 | 24.5% | 15.3% | 29.2% | 13.5% | 15.3% | 2.1% |
| Jan 2026 | 25.1% | 20.4% | 25.2% | 13.8% | 13.8% | 1.7% |
| Feb 2026 | 26.1% | 17.9% | 26.2% | 13.7% | 13.7% | 2.3% |
| Mar 2026 | 31.8% | 17.5% | 26.4% | 11% | 11% | 2.3% |
| Apr 2026 | 21.2% | 25.2% | 25.3% | 11.7% | 13.2% | 3.4% |
| May 2026 | 16.9% | 30.6% | 25.4% | 13.7% | 10.6% | 2.7% |
| Jun 2026 | 18.8% | 28.1% | 22.4% | 15.2% | 11.7% | 3.8% |
| Jul 2026 | 23.1% | 29.2% | 19.6% | 10.7% | 15.8% | 1.7% |
| Aug 2026 | 21.1% | 25.1% | 21.1% | 13.2% | 17.2% | 2.2% |
| Sep 2026 | 21.9% | 21.9% | 21.9% | 17.8% | 13.7% | 2.9% |
How has the John West and Sealord comparison changed over the last 12 months?
3 findings
- Sealord was ahead of John West in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, John West’s share of searches among seafood brands in New Zealand moved from 3.4% to 2.9%, and its estimated monthly branded searches moved from 320 to 210.
- Across the 12 months ending September 2026, Sealord’s share of searches among seafood brands in New Zealand moved from 17% to 21.9%, and its estimated monthly branded searches held steady at 1.6K.
How did search popularity change for New Zealand seafood brands in September 2026?
3 changes
In September 2026, Moana New Zealand overtook Sealord to become the leader among seafood brands in New Zealand, with 21.9% of the searches.
In September 2026, John West gained share of searches among seafood brands in New Zealand, from 2.2% to 2.9%.
In September 2026, Sealord lost share of searches among seafood brands in New Zealand, from 25.1% to 21.9%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using John West’s and Sealord’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among seafood brands
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