Brandwave

How popular isJB Morrison?

In October 2026, people searched for JB Morrison by name about 850 times in New Zealand, a 15% decrease from the previous year. These searches made up 28.8% of all New Zealand Wellington law firm searches, placing JB Morrison first out of six firms. When we asked both ChatGPT and Google AI Overviews about Wellington law firms, JB Morrison did not appear in any of the answers.

Search and AI answers in October 2026

JB Morrison is the most searched of 6 competitors and not named in the AI answers we collected.

  1. JB MorrisonShare of searches 28.8%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  2. Rainey Collins LawyersShare of searches 24.3%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  3. Gibson Sheat LawyersShare of searches 20.7%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  4. Macalister MazengarbShare of searches 14.4%Mentioned in 1 of 4 AI answersPlace in AI recommendations –
  5. Gault Mitchell LawShare of searches 9.9%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st

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Top Wellington law firms in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, JB Morrison did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rainey Collins Lawyers1st
  2. Gibson Sheat Lawyers1st
  3. Gault Mitchell Law1st
  4. JB Morrison–
  5. Macalister Mazengarb–
  6. Cameron Lawyers–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Gibson Sheat Lawyers4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Rainey Collins Lawyers3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Gault Mitchell Law3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Macalister Mazengarb1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • JB Morrison0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Cameron Lawyers0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about Wellington law firms

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for JB Morrison compared with other New Zealand Wellington law firms?

JB Morrison against Wellington law firms in New Zealand, by month

Share of searches by month for JB Morrison, Rainey Collins Lawyers, Gibson Sheat Lawyers, Macalister Mazengarb, Gault Mitchell Law. The figures are in the table below the chart.

View monthly share of searches table
MonthJB MorrisonRainey Collins LawyersGibson Sheat LawyersMacalister MazengarbGault Mitchell LawCameron Lawyers
Nov 202521.5%22.3%18.2%19.8%14%4.1%
Dec 202519.6%30.8%16.8%15%13.1%4.7%
Jan 202623.9%23.9%20.5%13.6%15.9%2.3%
Feb 202621.5%21.5%24%15.7%14%3.3%
Mar 202625%25%23.7%12.2%10.9%3.2%
Apr 202626.4%22.3%19%16.5%11.6%4.1%
May 202618.8%23.9%19.6%16.7%18.8%2.2%
Jun 202620.6%26.2%23%18.3%8.7%3.2%
Jul 202621.7%27.5%22.5%15%11.7%1.7%
Aug 202624.8%25.6%17.1%21.7%8.5%2.3%
Sep 202630.5%21.1%18%14.8%13.3%2.3%
Oct 202628.8%24.3%20.7%14.4%9.9%1.8%

  1. 1.JB Morrison

    28.8%

    Held 1st. 320 estimated branded searches, -17.9% vs prior month. Share -1.6 points.

  2. 2.Rainey Collins Lawyers

    24.3%

    Held 2nd. 270 estimated branded searches, 0% vs prior month. Share +3.2 points.

  3. 3.Gibson Sheat Lawyers

    20.7%

    Held 3rd. 230 estimated branded searches, 0% vs prior month. Share +2.8 points.

  4. 4.Macalister Mazengarb

    14.4%

    Held 4th. 160 estimated branded searches, -15.8% vs prior month. Share -0.4 points.

  5. 5.Gault Mitchell Law

    9.9%

    Held 5th. 110 estimated branded searches, -35.3% vs prior month. Share -3.4 points.

  6. 6.Cameron Lawyers

    1.8%

    Held 6th. 20 estimated branded searches, -33.3% vs prior month. Share -0.5 points.

Compare popularity between JB Morrison and its closest rivals

Every comparison with JB Morrison

14 comparisons

How has branded search demand for JB Morrison changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for JB Morrison in New Zealand fell from 1K to 850.
  • Across the 12 months ending October 2026, JB Morrison’s share of searches among Wellington law firms in New Zealand increased from 21.5% to 28.8%.
  • Across the 12 months ending October 2026, JB Morrison’s share of searches among Wellington law firms in New Zealand peaked at 30.5% in September 2026 and was lowest at 18.8% in May 2026.
  • Across the 12 months ending October 2026, JB Morrison rose from 2nd to 1st among Wellington law firms in New Zealand.

How did search popularity change for New Zealand Wellington law firms in October 2026?

6 changes

  1. In October 2026, Rainey Collins Lawyers gained share of searches among Wellington law firms in New Zealand, from 21.1% to 24.3%.

  2. In October 2026, Gibson Sheat Lawyers gained share of searches among Wellington law firms in New Zealand, from 18% to 20.7%.

  3. In October 2026, Gault Mitchell Law lost share of searches among Wellington law firms in New Zealand, from 13.3% to 9.9%.

  4. In October 2026, JB Morrison lost share of searches among Wellington law firms in New Zealand, from 30.5% to 28.8%.

  5. In October 2026, Cameron Lawyers lost share of searches among Wellington law firms in New Zealand, from 2.3% to 1.8%.

  6. Estimated monthly branded searches for Macalister Mazengarb in New Zealand fell 33.3% over 12 measured months, from 240 to 160 in October 2026.

How are JB Morrison’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using JB Morrison’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • jb morrison
  • jb morrison lawyers
  • jb morrison rotorua

Do you work for JB Morrison? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does JB Morrison compete?

JB Morrison is ranked by how often people search for it in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Wellington law firms1st of 628.8%Shown above
Rotorua law firms4th of 1012.9%Show ranking
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