JB Morrison vs Sandford Wall:Which is more popular by branded search in New Zealand?
In August 2026, JB Morrison had more branded searches than Sandford Wall among rotorua law firms in New Zealand. JB Morrison was estimated to have 1.1K branded searches compared to Sandford Wall’s 120, and held a 49.1% Share of Search versus Sandford Wall’s 5.3%.
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Which is more popular in search, JB Morrison or Sandford Wall?
Compare Rotorua law firms using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for JB Morrison, Sandford Wall. The figures are in the table below the chart.
View monthly share of search table
| Month | JB Morrison | Lance Lawson | The Law Shop | Sandford Wall | OSC Law | Rodgers & Co |
|---|---|---|---|---|---|---|
| Oct 2025 | 49.8% | 27.9% | 16.3% | 4.2% | 1.4% | 0.47% |
| Nov 2025 | 47.6% | 28% | 16.9% | 6.2% | 0.44% | 0.89% |
| Dec 2025 | 43.3% | 29.8% | 20.5% | 5.3% | 0.58% | 0.58% |
| Jan 2026 | 45.7% | 29.3% | 19% | 4.3% | 0.54% | 1.1% |
| Feb 2026 | 45.9% | 28.6% | 19.5% | 4.5% | 0.45% | 0.91% |
| Mar 2026 | 54.3% | 22.1% | 18.4% | 4.5% | 0.37% | 0.37% |
| Apr 2026 | 55.2% | 22.2% | 16.7% | 4.9% | 0.49% | 0.49% |
| May 2026 | 49.8% | 26.1% | 16.7% | 6.4% | 0.49% | 0.49% |
| Jun 2026 | 47.2% | 27.2% | 18.5% | 5.9% | 0.39% | 0.79% |
| Jul 2026 | 45.4% | 27.3% | 19.4% | 6% | 0.93% | 0.93% |
| Aug 2026 | 49.1% | 25.9% | 18.9% | 5.3% | 0.44% | 0.44% |
| Sep 2026 | — | — | — | — | — | — |
How has the JB Morrison and Sandford Wall comparison changed over the last 12 months?
3 findings
- JB Morrison was ahead of Sandford Wall in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, JB Morrison’s estimated Share of Search among rotorua law firms in New Zealand moved from 49.8% to 49.1%, and its estimated monthly branded searches held steady at 1.1K.
- Across the 11 months ending August 2026, Sandford Wall’s estimated Share of Search among rotorua law firms in New Zealand moved from 4.2% to 5.3%, and its estimated monthly branded searches moved from 90 to 120.
How did search popularity change for New Zealand rotorua law firms in August 2026?
2 changes
In August 2026, JB Morrison gained estimated Share of Search among rotorua law firms in New Zealand, from 45.4% to 49.1%.
In August 2026, Sandford Wall lost estimated Share of Search among rotorua law firms in New Zealand, from 6% to 5.3%.
How each brand is measured
Brandwave collects information about searches that people make online using JB Morrison’s and Sandford Wall’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
JB Morrison
4 branded search terms
- jb morrison
- jb morrison lawyers
- jb morrison rotorua
- jb morrison wellington
Sandford Wall
2 branded search terms
- sandford wall
- sandford wall lawyers
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