Brandwave

How popular isLance Lawson?

In October 2026, people searched for Lance Lawson by name about 510 times in New Zealand, a 17.7% decrease from the previous year. These searches made up 25.7% of all New Zealand Rotorua law firm searches, placing Lance Lawson second out of ten firms. When we asked both ChatGPT and Google AI Overviews about Rotorua law firms, Lance Lawson appeared in two of the three answers and was the sixth most recommended of the ten.

Search and AI answers in October 2026

Lance Lawson is the second most searched of 10 competitors and the sixth most recommended in the AI answers we collected.

  1. The Law ShopShare of searches 28.6%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  2. Lance LawsonShare of searches 25.7%Mentioned in 2 of 3 AI answersPlace in AI recommendations 6th
  3. Holland Beckett – RotoruaShare of searches 12.9%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  4. JB MorrisonShare of searches 12.9%Mentioned in 1 of 3 AI answersPlace in AI recommendations 7th
  5. Sandford WallShare of searches 8.6%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd

+5 more

Lance Lawson website (opens in a new tab)

Follow Lance Lawson and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top Rotorua law firms in ChatGPT and Google AI Overviews

In three ChatGPT questions, Lance Lawson was mentioned in two out of three: in two of the three ChatGPT answers. Lance Lawson is the sixth most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Steens Law1st
  2. Holland Beckett – Rotorua2nd
  3. Sandford Wall3rd
  4. Matthew Shaw Legal4th
  5. Alchemy Law5th
  6. Lance Lawson6th
  7. JB Morrison7th
  8. The Law Shop–
  9. OSC Law–
  10. Rodgers & Co–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Rotorua law firms

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for Lance Lawson compared with other New Zealand Rotorua law firms?

Lance Lawson against Rotorua law firms in New Zealand, by month

Share of searches by month for The Law Shop, Lance Lawson, Holland Beckett – Rotorua, JB Morrison, Sandford Wall, Alchemy Law, Steens Law. The figures are in the table below the chart.

View monthly share of searches table
MonthThe Law ShopLance LawsonHolland Beckett – RotoruaJB MorrisonSandford WallAlchemy LawSteens LawMatthew Shaw LegalOSC LawRodgers & Co
Nov 202522.8%35.4%11.4%8.9%10.1%3.8%3.8%2.5%1.3%0%
Dec 202528.1%26.3%8.8%14%8.8%3.5%7%1.8%1.8%0%
Jan 202627.7%27.7%13.8%9.2%7.7%4.6%4.6%3.1%1.5%0%
Feb 202626.2%22.6%13.1%13.1%9.5%6%6%2.4%1.2%0%
Mar 202629.7%24.3%9.5%14.9%8.1%4.1%5.4%2.7%1.4%0%
Apr 202628.6%23.8%14.3%12.7%7.9%4.8%4.8%1.6%1.6%0%
May 202623.1%23.1%14.1%17.9%7.7%5.1%3.8%2.6%2.6%0%
Jun 202628.4%22.2%11.1%13.6%12.3%4.9%3.7%2.5%1.2%0%
Jul 202627.8%23.6%12.5%12.5%8.3%6.9%5.6%1.4%1.4%0%
Aug 202625%25%11.3%15%10%6.3%3.8%1.3%2.5%0%
Sep 202623.4%23.4%11.7%16.9%7.8%7.8%5.2%1.3%2.6%0%
Oct 202628.6%25.7%12.9%12.9%8.6%5.7%2.9%1.4%1.4%0%

  1. 1.The Law Shop

    28.6%

    Moved from 2nd to 1st. 200 estimated branded searches, +11.1% vs prior month. Share +5.2 points.

  2. 2.Lance Lawson

    25.7%

    Moved from 1st to 2nd. 180 estimated branded searches, 0% vs prior month. Share +2.3 points.

  3. 3.Holland Beckett – Rotorua

    12.9%

    Moved from 4th to 3rd. 90 estimated branded searches, 0% vs prior month. Share +1.2 points.

  4. 4.JB Morrison

    12.9%

    Moved from 3rd to 4th. 90 estimated branded searches, -30.8% vs prior month. Share -4 points.

  5. 5.Sandford Wall

    8.6%

    Moved from 6th to 5th. 60 estimated branded searches, 0% vs prior month. Share +0.8 points.

  6. 6.Alchemy Law

    5.7%

    Moved from 5th to 6th. 40 estimated branded searches, -33.3% vs prior month. Share -2.1 points.

  7. 7.Steens Law

    2.9%

    Held 7th. 20 estimated branded searches, -50% vs prior month. Share -2.3 points.

  8. 8.Matthew Shaw Legal

    1.4%

    Moved from 9th to 8th. 10 estimated branded searches, 0% vs prior month. Share +0.1 points.

  9. 9.OSC Law

    1.4%

    Moved from 8th to 9th. 10 estimated branded searches, -50% vs prior month. Share -1.2 points.

  10. 10.Rodgers & Co

    0%

    Held 10th. 0 estimated branded searches, — vs prior month. Share 0 points.

Compare popularity between Lance Lawson and its closest rivals

Every comparison with Lance Lawson

9 comparisons

How has branded search demand for Lance Lawson changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Lance Lawson in New Zealand fell from 620 to 510.
  • Across the 12 months ending October 2026, Lance Lawson’s share of searches among Rotorua law firms in New Zealand decreased from 35.4% to 25.7%.
  • Across the 12 months ending October 2026, Lance Lawson’s share of searches among Rotorua law firms in New Zealand peaked at 35.4% in November 2025 and was lowest at 22.2% in June 2026.
  • Across the 12 months ending October 2026, Lance Lawson fell from 1st to 2nd among Rotorua law firms in New Zealand.

How did search popularity change for New Zealand Rotorua law firms in October 2026?

6 changes

  1. In October 2026, The Law Shop overtook Lance Lawson to become the leader among Rotorua law firms in New Zealand, with 28.6% of the searches.

  2. In October 2026, Sandford Wall overtook Alchemy Law to rank 5th among Rotorua law firms in New Zealand, with 8.6% of the searches.

  3. In October 2026, Holland Beckett – Rotorua overtook JB Morrison to rank 3rd among Rotorua law firms in New Zealand, with 12.9% of the searches.

  4. In October 2026, Lance Lawson gained share of searches among Rotorua law firms in New Zealand, from 23.4% to 25.7%.

  5. In October 2026, JB Morrison lost share of searches among Rotorua law firms in New Zealand, from 16.9% to 12.9%.

  6. In October 2026, Steens Law lost share of searches among Rotorua law firms in New Zealand, from 5.2% to 2.9%.

How are Lance Lawson’s branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Lance Lawson’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • lance lawson
  • lance lawson law
  • lance lawson lawyer
  • lance lawson lawyers
  • lance lawson rotorua
  • lance lawson solicitors
  • lancelawson

Do you work for Lance Lawson? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Lance Lawson your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free