Lance Lawson vs Rodgers & Co:Which is more popular by branded search in New Zealand?
In August 2026, Lance Lawson had more branded searches than Rodgers & Co among rotorua law firms in New Zealand. Lance Lawson was estimated to have 590 branded searches compared to Rodgers & Co’s 10, and held a 25.9% Share of Search versus Rodgers & Co’s 0.44%.
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Which is more popular in search, Lance Lawson or Rodgers & Co?
Compare Rotorua law firms using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Lance Lawson, Rodgers & Co. The figures are in the table below the chart.
View monthly share of search table
| Month | JB Morrison | Lance Lawson | The Law Shop | Sandford Wall | OSC Law | Rodgers & Co |
|---|---|---|---|---|---|---|
| Oct 2025 | 49.8% | 27.9% | 16.3% | 4.2% | 1.4% | 0.47% |
| Nov 2025 | 47.6% | 28% | 16.9% | 6.2% | 0.44% | 0.89% |
| Dec 2025 | 43.3% | 29.8% | 20.5% | 5.3% | 0.58% | 0.58% |
| Jan 2026 | 45.7% | 29.3% | 19% | 4.3% | 0.54% | 1.1% |
| Feb 2026 | 45.9% | 28.6% | 19.5% | 4.5% | 0.45% | 0.91% |
| Mar 2026 | 54.3% | 22.1% | 18.4% | 4.5% | 0.37% | 0.37% |
| Apr 2026 | 55.2% | 22.2% | 16.7% | 4.9% | 0.49% | 0.49% |
| May 2026 | 49.8% | 26.1% | 16.7% | 6.4% | 0.49% | 0.49% |
| Jun 2026 | 47.2% | 27.2% | 18.5% | 5.9% | 0.39% | 0.79% |
| Jul 2026 | 45.4% | 27.3% | 19.4% | 6% | 0.93% | 0.93% |
| Aug 2026 | 49.1% | 25.9% | 18.9% | 5.3% | 0.44% | 0.44% |
| Sep 2026 | — | — | — | — | — | — |
How has the Lance Lawson and Rodgers & Co comparison changed over the last 12 months?
3 findings
- Lance Lawson was ahead of Rodgers & Co in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Lance Lawson’s estimated Share of Search among rotorua law firms in New Zealand moved from 27.9% to 25.9%, and its estimated monthly branded searches moved from 600 to 590.
- Across the 11 months ending August 2026, Rodgers & Co’s estimated Share of Search among rotorua law firms in New Zealand moved from 0.47% to 0.44%, and its estimated monthly branded searches held steady at 10.
How did search popularity change for New Zealand rotorua law firms in August 2026?
1 change
In August 2026, Lance Lawson lost estimated Share of Search among rotorua law firms in New Zealand, from 27.3% to 25.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Lance Lawson’s and Rodgers & Co’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Lance Lawson
8 branded search terms
- lance lawson
- lance lawson law
- lance lawson lawyer
- lance lawson lawyers
- lance lawson nz
- lance lawson rotorua
- lance lawson solicitors
- lancelawson
Rodgers & Co
2 branded search terms
- rodgers & co solicitors
- rodgers and co rotorua
Put your own brand in this comparison
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