How popular isRodgers & Co?
In October 2026, people searched for Rodgers & Co by name about 0 times in New Zealand, a 100% decrease from the previous year. These searches made up 0% of all New Zealand Rotorua law firm searches, placing Rodgers & Co tenth out of ten firms. When we asked both ChatGPT and Google AI Overviews about Rotorua law firms, Rodgers & Co did not appear in any of the answers.
Rodgers & Co is the tenth most searched of 10 competitors and not named in the AI answers we collected.
The Law ShopShare of searches 28.6%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
Lance LawsonShare of searches 25.7%Mentioned in 2 of 3 AI answersPlace in AI recommendations 6th
Holland Beckett – RotoruaShare of searches 12.9%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
JB MorrisonShare of searches 12.9%Mentioned in 1 of 3 AI answersPlace in AI recommendations 7th
Rodgers & CoShare of searches 0%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
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Top Rotorua law firms in ChatGPT and Google AI Overviews
In three ChatGPT questions, Rodgers & Co did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Holland Beckett – Rotorua3 of 3Named in 3 of 3 ChatGPT answers
Sandford Wall3 of 3Named in 3 of 3 ChatGPT answers
Steens Law3 of 3Named in 3 of 3 ChatGPT answers- Lance Lawson2 of 3Named in 2 of 3 ChatGPT answers
Alchemy Law2 of 3Named in 2 of 3 ChatGPT answers
Matthew Shaw Legal2 of 3Named in 2 of 3 ChatGPT answers- JB Morrison1 of 3Named in 1 of 3 ChatGPT answers
- The Law Shop0 of 3Named in 0 of 3 ChatGPT answers
OSC Law0 of 3Named in 0 of 3 ChatGPT answers- Rodgers & Co0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Rotorua law firms
3 answers
Asked ChatGPT
“Which law firm should I hire in Rotorua, New Zealand?”
Asked ChatGPT
“What are the best law firms in Rotorua, New Zealand?”
Asked ChatGPT
“What's the best law firm in Rotorua, New Zealand for legal help?”
Searched Google, AI Overview
“rotorua law firms”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“lawyer rotorua”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
How often do people search for Rodgers & Co compared with other New Zealand Rotorua law firms?
Share of searches by month for The Law Shop, Lance Lawson, Holland Beckett – Rotorua, JB Morrison, Sandford Wall, Alchemy Law, Steens Law, Rodgers & Co. The figures are in the table below the chart.
View monthly share of searches table
| Month | The Law Shop | Lance Lawson | Holland Beckett – Rotorua | JB Morrison | Sandford Wall | Alchemy Law | Steens Law | Matthew Shaw Legal | OSC Law | Rodgers & Co |
|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 22.8% | 35.4% | 11.4% | 8.9% | 10.1% | 3.8% | 3.8% | 2.5% | 1.3% | 0% |
| Dec 2025 | 28.1% | 26.3% | 8.8% | 14% | 8.8% | 3.5% | 7% | 1.8% | 1.8% | 0% |
| Jan 2026 | 27.7% | 27.7% | 13.8% | 9.2% | 7.7% | 4.6% | 4.6% | 3.1% | 1.5% | 0% |
| Feb 2026 | 26.2% | 22.6% | 13.1% | 13.1% | 9.5% | 6% | 6% | 2.4% | 1.2% | 0% |
| Mar 2026 | 29.7% | 24.3% | 9.5% | 14.9% | 8.1% | 4.1% | 5.4% | 2.7% | 1.4% | 0% |
| Apr 2026 | 28.6% | 23.8% | 14.3% | 12.7% | 7.9% | 4.8% | 4.8% | 1.6% | 1.6% | 0% |
| May 2026 | 23.1% | 23.1% | 14.1% | 17.9% | 7.7% | 5.1% | 3.8% | 2.6% | 2.6% | 0% |
| Jun 2026 | 28.4% | 22.2% | 11.1% | 13.6% | 12.3% | 4.9% | 3.7% | 2.5% | 1.2% | 0% |
| Jul 2026 | 27.8% | 23.6% | 12.5% | 12.5% | 8.3% | 6.9% | 5.6% | 1.4% | 1.4% | 0% |
| Aug 2026 | 25% | 25% | 11.3% | 15% | 10% | 6.3% | 3.8% | 1.3% | 2.5% | 0% |
| Sep 2026 | 23.4% | 23.4% | 11.7% | 16.9% | 7.8% | 7.8% | 5.2% | 1.3% | 2.6% | 0% |
| Oct 2026 | 28.6% | 25.7% | 12.9% | 12.9% | 8.6% | 5.7% | 2.9% | 1.4% | 1.4% | 0% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 28.6% | 200 | +11.1% | +5.2 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 25.7% | 180 | 0% | +2.3 pointsmoved from 1st to 2nd | |
| 3, moved from 4th to 3rd | 12.9% | 90 | 0% | +1.2 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 12.9% | 90 | -30.8% | -4 pointsmoved from 3rd to 4th | |
| 5, moved from 6th to 5th | 8.6% | 60 | 0% | +0.8 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 5.7% | 40 | -33.3% | -2.1 pointsmoved from 5th to 6th | |
| 7, held 7th | 2.9% | 20 | -50% | -2.3 points | |
| 8, moved from 9th to 8th | 1.4% | 10 | 0% | +0.1 pointsmoved from 9th to 8th | |
| 9, moved from 8th to 9th | 1.4% | 10 | -50% | -1.2 pointsmoved from 8th to 9th | |
| 10, held 10th | 0% | 0 | — | 0 points |
28.6%
Moved from 2nd to 1st. 200 estimated branded searches, +11.1% vs prior month. Share +5.2 points.
25.7%
Moved from 1st to 2nd. 180 estimated branded searches, 0% vs prior month. Share +2.3 points.
12.9%
Moved from 4th to 3rd. 90 estimated branded searches, 0% vs prior month. Share +1.2 points.
12.9%
Moved from 3rd to 4th. 90 estimated branded searches, -30.8% vs prior month. Share -4 points.
8.6%
Moved from 6th to 5th. 60 estimated branded searches, 0% vs prior month. Share +0.8 points.
5.7%
Moved from 5th to 6th. 40 estimated branded searches, -33.3% vs prior month. Share -2.1 points.
2.9%
Held 7th. 20 estimated branded searches, -50% vs prior month. Share -2.3 points.
1.4%
Moved from 9th to 8th. 10 estimated branded searches, 0% vs prior month. Share +0.1 points.
9.
OSC Law1.4%
Moved from 8th to 9th. 10 estimated branded searches, -50% vs prior month. Share -1.2 points.
10.
Rodgers & Co0%
Held 10th. 0 estimated branded searches, — vs prior month. Share 0 points.
Compare popularity between Rodgers & Co and its closest rivals
Every comparison with Rodgers & Co
9 comparisons
How has branded search demand for Rodgers & Co changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending October 2026, estimated monthly branded searches for Rodgers & Co in New Zealand fell from 10 to 0.
- Across the 12 months ending October 2026, Rodgers & Co’s share of searches among Rotorua law firms in New Zealand held steady at 0%.
How did search popularity change for New Zealand Rotorua law firms in October 2026?
6 changes
In October 2026, The Law Shop overtook Lance Lawson to become the leader among Rotorua law firms in New Zealand, with 28.6% of the searches.
In October 2026, Sandford Wall overtook Alchemy Law to rank 5th among Rotorua law firms in New Zealand, with 8.6% of the searches.
In October 2026, Holland Beckett – Rotorua overtook JB Morrison to rank 3rd among Rotorua law firms in New Zealand, with 12.9% of the searches.
In October 2026, Lance Lawson gained share of searches among Rotorua law firms in New Zealand, from 23.4% to 25.7%.
In October 2026, JB Morrison lost share of searches among Rotorua law firms in New Zealand, from 16.9% to 12.9%.
In October 2026, Steens Law lost share of searches among Rotorua law firms in New Zealand, from 5.2% to 2.9%.
How are Rodgers & Co’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Rodgers & Co’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- rodgers co
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