Alchemy Law vs Rodgers & Co:Which is more popular in New Zealand?
In October 2026, Alchemy Law had more branded searches than Rodgers & Co among Rotorua law firms in New Zealand. Alchemy Law had about 40 branded searches, while Rodgers & Co had 0. Alchemy Law made up 5.7% of all Rotorua law firm searches we track, and Rodgers & Co accounted for 0%. When we asked ChatGPT and Google AI Overviews about Rotorua law firms, Alchemy Law appeared in two of the three answers and Rodgers & Co in none.
Who do people search for more?
Alchemy Law, the only one of the two with measured searches
Who does AI mention more?
Alchemy Law, mentioned in 2 of 3 answers, Rodgers & Co in 0
Who does AI recommend more?
Alchemy Law, the only one of the two named
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Top Rotorua law firms in ChatGPT and Google AI Overviews
In three ChatGPT questions, Alchemy Law was mentioned in two out of three: in two of the three ChatGPT answers. Rodgers & Co did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Holland Beckett – Rotorua3 of 3Named in 3 of 3 ChatGPT answers
Sandford Wall3 of 3Named in 3 of 3 ChatGPT answers
Steens Law3 of 3Named in 3 of 3 ChatGPT answers
Lance Lawson2 of 3Named in 2 of 3 ChatGPT answers- Alchemy Law2 of 3Named in 2 of 3 ChatGPT answers
Matthew Shaw Legal2 of 3Named in 2 of 3 ChatGPT answers
JB Morrison1 of 3Named in 1 of 3 ChatGPT answers
The Law Shop0 of 3Named in 0 of 3 ChatGPT answers
OSC Law0 of 3Named in 0 of 3 ChatGPT answers
Rodgers & Co0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Rotorua law firms
3 answers
Asked ChatGPT
“Which law firm should I hire in Rotorua, New Zealand?”
Asked ChatGPT
“What are the best law firms in Rotorua, New Zealand?”
Asked ChatGPT
“What's the best law firm in Rotorua, New Zealand for legal help?”
Searched Google, AI Overview
“rotorua law firms”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“lawyer rotorua”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Alchemy Law or Rodgers & Co more popular in search?
This chart shows how often people search Google for Alchemy Law and Rodgers & Co by name. Each line represents a brand's share of searches for all ten Rotorua law firms we track, month by month, from searches in New Zealand.
Share of searches by month for Alchemy Law, Rodgers & Co. The figures are in the table below the chart.
View monthly share of searches table
| Month | The Law Shop | Lance Lawson | Holland Beckett – Rotorua | JB Morrison | Sandford Wall | Alchemy Law | Steens Law | Matthew Shaw Legal | OSC Law | Rodgers & Co |
|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 22.8% | 35.4% | 11.4% | 8.9% | 10.1% | 3.8% | 3.8% | 2.5% | 1.3% | 0% |
| Dec 2025 | 28.1% | 26.3% | 8.8% | 14% | 8.8% | 3.5% | 7% | 1.8% | 1.8% | 0% |
| Jan 2026 | 27.7% | 27.7% | 13.8% | 9.2% | 7.7% | 4.6% | 4.6% | 3.1% | 1.5% | 0% |
| Feb 2026 | 26.2% | 22.6% | 13.1% | 13.1% | 9.5% | 6% | 6% | 2.4% | 1.2% | 0% |
| Mar 2026 | 29.7% | 24.3% | 9.5% | 14.9% | 8.1% | 4.1% | 5.4% | 2.7% | 1.4% | 0% |
| Apr 2026 | 28.6% | 23.8% | 14.3% | 12.7% | 7.9% | 4.8% | 4.8% | 1.6% | 1.6% | 0% |
| May 2026 | 23.1% | 23.1% | 14.1% | 17.9% | 7.7% | 5.1% | 3.8% | 2.6% | 2.6% | 0% |
| Jun 2026 | 28.4% | 22.2% | 11.1% | 13.6% | 12.3% | 4.9% | 3.7% | 2.5% | 1.2% | 0% |
| Jul 2026 | 27.8% | 23.6% | 12.5% | 12.5% | 8.3% | 6.9% | 5.6% | 1.4% | 1.4% | 0% |
| Aug 2026 | 25% | 25% | 11.3% | 15% | 10% | 6.3% | 3.8% | 1.3% | 2.5% | 0% |
| Sep 2026 | 23.4% | 23.4% | 11.7% | 16.9% | 7.8% | 7.8% | 5.2% | 1.3% | 2.6% | 0% |
| Oct 2026 | 28.6% | 25.7% | 12.9% | 12.9% | 8.6% | 5.7% | 2.9% | 1.4% | 1.4% | 0% |
How has branded search for Alchemy Law and Rodgers & Co changed in New Zealand over the last 12 months?
3 findings
- Alchemy Law was ahead of Rodgers & Co in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Alchemy Law’s share of searches among Rotorua law firms in New Zealand moved from 3.8% to 5.7%, and its estimated monthly branded searches moved from 30 to 40.
- Across the 12 months ending October 2026, Rodgers & Co’s share of searches among Rotorua law firms in New Zealand held steady at 0%, and its estimated monthly branded searches held steady at 0.
How did search popularity change for New Zealand Rotorua law firms in October 2026?
2 changes
In October 2026, Sandford Wall overtook Alchemy Law to rank 5th among Rotorua law firms in New Zealand, with 8.6% of the searches.
In October 2026, Alchemy Law lost share of searches among Rotorua law firms in New Zealand, from 7.8% to 5.7%.
How are Alchemy Law’s and Rodgers & Co’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Alchemy Law’s and Rodgers & Co’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Alchemy Law
2 branded search terms
- alchemy law
- alchemy law rotorua
Rodgers & Co
1 branded search term
- rodgers co
Other head-to-heads among Rotorua law firms
- The Law Shop vs Lance Lawson: compare popularity
- The Law Shop vs Holland Beckett – Rotorua: compare popularity
- The Law Shop vs JB Morrison: compare popularity
- The Law Shop vs Sandford Wall: compare popularity
- Lance Lawson vs Holland Beckett – Rotorua: compare popularity
- Lance Lawson vs JB Morrison: compare popularity
Put your own brand in this comparison
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