Brandwave

JB Morrison vs Lance Lawson:Which is more popular in New Zealand?

In October 2026, Lance Lawson had more branded searches than JB Morrison among Rotorua law firms in New Zealand. Lance Lawson had about 180 branded searches, while JB Morrison had 90. Lance Lawson made up 25.7% of all Rotorua law firm searches we track, and JB Morrison accounted for 12.9%. When we asked ChatGPT and Google AI Overviews about Rotorua law firms, Lance Lawson appeared in two of the three answers and JB Morrison in one. Lance Lawson was mentioned before JB Morrison in every answer that named either.

Among Rotorua law firms in New Zealand in October 2026

Who do people search for more?

Lance Lawson, about 2 searches for every 1 for JB Morrison

Lance Lawson 180 searchesJB Morrison 90 searches

Who does AI mention more?

Lance Lawson, mentioned in 2 of 3 answers, JB Morrison in 1

Lance Lawson in 2 of 3JB Morrison in 1 of 3

Who does AI recommend more?

Lance Lawson, named ahead of JB Morrison in 2 of 2 answers

Lance Lawson first in 2JB Morrison never first

Follow JB Morrison vs Lance Lawson and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top Rotorua law firms in ChatGPT and Google AI Overviews

In three ChatGPT questions, Lance Lawson was mentioned in two out of three: in two of the three ChatGPT answers. JB Morrison was mentioned in one out of three: in one of the three ChatGPT answers. Lance Lawson was listed before JB Morrison in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Steens Law1st
  2. Holland Beckett – Rotorua2nd
  3. Sandford Wall3rd
  4. Matthew Shaw Legal4th
  5. Alchemy Law5th
  6. Lance Lawson6th
  7. JB Morrison7th
  8. The Law Shop–
  9. OSC Law–
  10. Rodgers & Co–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Rotorua law firms

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is JB Morrison or Lance Lawson more popular in search?

This chart shows how often people search Google for JB Morrison and Lance Lawson by name. Each line represents a brand's share of searches for all ten Rotorua law firms we track, month by month, from searches in New Zealand.

JB Morrison and Lance Lawson among Rotorua law firms in New Zealand, by month

Share of searches by month for Lance Lawson, JB Morrison. The figures are in the table below the chart.

View monthly share of searches table
MonthThe Law ShopLance LawsonHolland Beckett – RotoruaJB MorrisonSandford WallAlchemy LawSteens LawMatthew Shaw LegalOSC LawRodgers & Co
Nov 202522.8%35.4%11.4%8.9%10.1%3.8%3.8%2.5%1.3%0%
Dec 202528.1%26.3%8.8%14%8.8%3.5%7%1.8%1.8%0%
Jan 202627.7%27.7%13.8%9.2%7.7%4.6%4.6%3.1%1.5%0%
Feb 202626.2%22.6%13.1%13.1%9.5%6%6%2.4%1.2%0%
Mar 202629.7%24.3%9.5%14.9%8.1%4.1%5.4%2.7%1.4%0%
Apr 202628.6%23.8%14.3%12.7%7.9%4.8%4.8%1.6%1.6%0%
May 202623.1%23.1%14.1%17.9%7.7%5.1%3.8%2.6%2.6%0%
Jun 202628.4%22.2%11.1%13.6%12.3%4.9%3.7%2.5%1.2%0%
Jul 202627.8%23.6%12.5%12.5%8.3%6.9%5.6%1.4%1.4%0%
Aug 202625%25%11.3%15%10%6.3%3.8%1.3%2.5%0%
Sep 202623.4%23.4%11.7%16.9%7.8%7.8%5.2%1.3%2.6%0%
Oct 202628.6%25.7%12.9%12.9%8.6%5.7%2.9%1.4%1.4%0%

How has branded search for JB Morrison and Lance Lawson changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand Rotorua law firms in October 2026?

4 changes

  1. In October 2026, The Law Shop overtook Lance Lawson to become the leader among Rotorua law firms in New Zealand, with 28.6% of the searches.

  2. In October 2026, Holland Beckett – Rotorua overtook JB Morrison to rank 3rd among Rotorua law firms in New Zealand, with 12.9% of the searches.

  3. In October 2026, Lance Lawson gained share of searches among Rotorua law firms in New Zealand, from 23.4% to 25.7%.

  4. In October 2026, JB Morrison lost share of searches among Rotorua law firms in New Zealand, from 16.9% to 12.9%.

How are JB Morrison’s and Lance Lawson’s branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using JB Morrison’s and Lance Lawson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

JB Morrison

3 branded search terms

  • jb morrison
  • jb morrison lawyers
  • jb morrison rotorua

Lance Lawson

7 branded search terms

  • lance lawson
  • lance lawson law
  • lance lawson lawyer
  • lance lawson lawyers
  • lance lawson rotorua
  • lance lawson solicitors
  • lancelawson

How the Brand Demand Index is measured

Other head-to-heads among Rotorua law firms

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free