Brandwave

How popular isJB Morrison in search?

In August 2026, there were an estimated 1.1K branded searches for JB Morrison in New Zealand which held steady over the last 11 months. JB Morrison holds 49.1% estimated Share of Search among New Zealand rotorua law firms and is ranked 1st of 6 competitors for search popularity.

Share of Search, August 2026
  1. JB Morrison49.1%
  2. Lance Lawson25.9%
  3. The Law Shop18.9%
  4. Sandford Wall5.3%
  5. OSC Law0.44%
  6. Rodgers & Co0.44%
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Which rotorua law firms compete with JB Morrison?

JB Morrison against rotorua law firms in New Zealand, by month

Share of Search by month for JB Morrison, Lance Lawson, The Law Shop, Sandford Wall. The figures are in the table below the chart.

View monthly share of search table
MonthJB MorrisonLance LawsonThe Law ShopSandford WallOSC LawRodgers & Co
Oct 202549.8%27.9%16.3%4.2%1.4%0.47%
Nov 202547.6%28%16.9%6.2%0.44%0.89%
Dec 202543.3%29.8%20.5%5.3%0.58%0.58%
Jan 202645.7%29.3%19%4.3%0.54%1.1%
Feb 202645.9%28.6%19.5%4.5%0.45%0.91%
Mar 202654.3%22.1%18.4%4.5%0.37%0.37%
Apr 202655.2%22.2%16.7%4.9%0.49%0.49%
May 202649.8%26.1%16.7%6.4%0.49%0.49%
Jun 202647.2%27.2%18.5%5.9%0.39%0.79%
Jul 202645.4%27.3%19.4%6%0.93%0.93%
Aug 202649.1%25.9%18.9%5.3%0.44%0.44%
Sep 2026——————

  1. 1.JB Morrison

    49.1%

    held 1st · 1.1K estimated branded searches · +14.3% vs prior month · +3.8 points

  2. 2.Lance Lawson

    25.9%

    held 2nd · 590 estimated branded searches · 0% vs prior month · -1.4 points

  3. 3.The Law Shop

    18.9%

    held 3rd · 430 estimated branded searches · +2.4% vs prior month · -0.6 points

  4. 4.Sandford Wall

    5.3%

    held 4th · 120 estimated branded searches · -7.7% vs prior month · -0.8 points

  5. 5.OSC Law

    0.44%

    held 5th · 10 estimated branded searches · -50% vs prior month · -0.5 points

  6. 6.Rodgers & Co

    0.44%

    held 6th · 10 estimated branded searches · -50% vs prior month · -0.5 points

Compare search popularity between JB Morrison and its closest rivals

How has branded search demand for JB Morrison changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for JB Morrison in New Zealand held steady at 1.1K.
  • Across the 11 months ending August 2026, JB Morrison’s estimated Share of Search among rotorua law firms in New Zealand decreased from 49.8% to 49.1%.
  • Across the 11 months ending August 2026, JB Morrison’s estimated Share of Search among rotorua law firms in New Zealand peaked at 55.2% in April 2026 and was lowest at 43.3% in December 2025.

How did search popularity change for New Zealand rotorua law firms in August 2026?

  1. In August 2026, JB Morrison gained estimated Share of Search among rotorua law firms in New Zealand, from 45.4% to 49.1%.

  2. In August 2026, Lance Lawson lost estimated Share of Search among rotorua law firms in New Zealand, from 27.3% to 25.9%.

  3. In August 2026, Sandford Wall lost estimated Share of Search among rotorua law firms in New Zealand, from 6% to 5.3%.

  4. In August 2026, The Law Shop lost estimated Share of Search among rotorua law firms in New Zealand, from 19.4% to 18.9%.

  5. Estimated monthly branded searches for OSC Law in New Zealand fell 66.7% over 11 measured months, from 30 to 10 in August 2026.

Which wellington law firms compete with JB Morrison?

JB Morrison against wellington law firms in New Zealand, by month

Share of Search by month for JB Morrison, Gault Mitchell Law, Macalister Mazengarb, Cameron Lawyers. The figures are in the table below the chart.

View monthly share of search table
MonthJB MorrisonGault Mitchell LawMacalister MazengarbCameron Lawyers
Oct 202543%34.5%14.5%8%
Nov 202541.2%33.1%17.3%8.5%
Dec 202536.3%34.3%18.1%11.3%
Jan 202640%35.2%15.2%9.5%
Feb 202644.1%30.6%16.6%8.7%
Mar 202646.6%29.3%15.1%9%
Apr 202642.4%34.5%14.8%8.3%
May 202636.6%38%16.3%9.1%
Jun 202646.7%28.8%17.5%7%
Jul 202643.8%33%17%6.3%
Aug 202647.1%29.4%18.5%5%
Sep 2026————

  1. 1.JB Morrison

    47.1%

    held 1st · 1.1K estimated branded searches · +14.3% vs prior month · +3.3 points

  2. 2.Gault Mitchell Law

    29.4%

    held 2nd · 700 estimated branded searches · -5.4% vs prior month · -3.6 points

  3. 3.Macalister Mazengarb

    18.5%

    held 3rd · 440 estimated branded searches · +15.8% vs prior month · +1.5 points

  4. 4.Cameron Lawyers

    5%

    held 4th · 120 estimated branded searches · -14.3% vs prior month · -1.2 points

Compare search popularity between JB Morrison and its closest rivals

How has branded search demand for JB Morrison changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, JB Morrison’s estimated Share of Search among wellington law firms in New Zealand increased from 43% to 47.1%.
  • Across the 11 months ending August 2026, JB Morrison’s estimated Share of Search among wellington law firms in New Zealand peaked at 47.1% in August 2026 and was lowest at 36.3% in December 2025.

How did search popularity change for New Zealand wellington law firms in August 2026?

  1. In August 2026, JB Morrison gained estimated Share of Search among wellington law firms in New Zealand, from 43.8% to 47.1%.

  2. In August 2026, Macalister Mazengarb gained estimated Share of Search among wellington law firms in New Zealand, from 17% to 18.5%.

  3. In August 2026, Gault Mitchell Law lost estimated Share of Search among wellington law firms in New Zealand, from 33% to 29.4%.

  4. In August 2026, Cameron Lawyers lost estimated Share of Search among wellington law firms in New Zealand, from 6.3% to 5%.

How is JB Morrison measured?

Brandwave collects information about searches that people make online using JB Morrison’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • jb morrison
  • jb morrison lawyers
  • jb morrison rotorua
  • jb morrison wellington

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How the Brand Demand Index is measured

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