How popular isGault Mitchell Law?
In August 2026, people searched for Gault Mitchell Law by name about 430 times in New Zealand, an 18.9% decrease from 10 months earlier. These searches made up 9.9% of all New Zealand Wellington law firm searches, placing Gault Mitchell Law fifth out of six firms. When we asked both ChatGPT and Google AI Overviews about Wellington law firms, Gault Mitchell Law appeared in three of the four answers and was the joint most recommended of the six.
Gault Mitchell Law is the fifth most searched of 6 competitors and the joint most recommended in the AI answers we collected.
JB MorrisonShare of searches 28.8%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
Rainey Collins LawyersShare of searches 24.3%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
Gibson Sheat LawyersShare of searches 20.7%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
Macalister MazengarbShare of searches 14.4%Mentioned in 1 of 4 AI answersPlace in AI recommendations –
Gault Mitchell LawShare of searches 9.9%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
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Top Wellington law firms in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Gault Mitchell Law was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Gault Mitchell Law is the joint most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Gibson Sheat Lawyers4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Rainey Collins Lawyers3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Gault Mitchell Law3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Macalister Mazengarb1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- JB Morrison0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Cameron Lawyers0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about Wellington law firms
4 answers
Asked ChatGPT
“Which law firm should I hire in Wellington, New Zealand?”
Asked ChatGPT
“What are the best law firms in Wellington, New Zealand?”
Asked ChatGPT
“What's the best law firm in Wellington, New Zealand for legal advice?”
Searched Google, AI Overview
“law firms wellington”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“business lawyer wellington”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
How often do people search for Gault Mitchell Law compared with other New Zealand Wellington law firms?
Share of searches by month for JB Morrison, Rainey Collins Lawyers, Gibson Sheat Lawyers, Macalister Mazengarb, Gault Mitchell Law. The figures are in the table below the chart.
View monthly share of searches table
| Month | JB Morrison | Rainey Collins Lawyers | Gibson Sheat Lawyers | Macalister Mazengarb | Gault Mitchell Law | Cameron Lawyers |
|---|---|---|---|---|---|---|
| Nov 2025 | 21.5% | 22.3% | 18.2% | 19.8% | 14% | 4.1% |
| Dec 2025 | 19.6% | 30.8% | 16.8% | 15% | 13.1% | 4.7% |
| Jan 2026 | 23.9% | 23.9% | 20.5% | 13.6% | 15.9% | 2.3% |
| Feb 2026 | 21.5% | 21.5% | 24% | 15.7% | 14% | 3.3% |
| Mar 2026 | 25% | 25% | 23.7% | 12.2% | 10.9% | 3.2% |
| Apr 2026 | 26.4% | 22.3% | 19% | 16.5% | 11.6% | 4.1% |
| May 2026 | 18.8% | 23.9% | 19.6% | 16.7% | 18.8% | 2.2% |
| Jun 2026 | 20.6% | 26.2% | 23% | 18.3% | 8.7% | 3.2% |
| Jul 2026 | 21.7% | 27.5% | 22.5% | 15% | 11.7% | 1.7% |
| Aug 2026 | 24.8% | 25.6% | 17.1% | 21.7% | 8.5% | 2.3% |
| Sep 2026 | 30.5% | 21.1% | 18% | 14.8% | 13.3% | 2.3% |
| Oct 2026 | 28.8% | 24.3% | 20.7% | 14.4% | 9.9% | 1.8% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 28.8% | 320 | -17.9% | -1.6 points | |
| 2, held 2nd | 24.3% | 270 | 0% | +3.2 points | |
| 3, held 3rd | 20.7% | 230 | 0% | +2.8 points | |
| 4, held 4th | 14.4% | 160 | -15.8% | -0.4 points | |
| 5, held 5th | 9.9% | 110 | -35.3% | -3.4 points | |
| 6, held 6th | 1.8% | 20 | -33.3% | -0.5 points |
28.8%
Held 1st. 320 estimated branded searches, -17.9% vs prior month. Share -1.6 points.
24.3%
Held 2nd. 270 estimated branded searches, 0% vs prior month. Share +3.2 points.
20.7%
Held 3rd. 230 estimated branded searches, 0% vs prior month. Share +2.8 points.
14.4%
Held 4th. 160 estimated branded searches, -15.8% vs prior month. Share -0.4 points.
9.9%
Held 5th. 110 estimated branded searches, -35.3% vs prior month. Share -3.4 points.
1.8%
Held 6th. 20 estimated branded searches, -33.3% vs prior month. Share -0.5 points.
Compare popularity between Gault Mitchell Law and its closest rivals
- Gault Mitchell Law vs JB Morrison: compare popularity
- Gault Mitchell Law vs Rainey Collins Lawyers: compare popularity
- Gault Mitchell Law vs Gibson Sheat Lawyers: compare popularity
- Gault Mitchell Law vs Macalister Mazengarb: compare popularity
- Gault Mitchell Law vs Cameron Lawyers: compare popularity
- Compare Gault Mitchell Law with any brand
Every comparison with Gault Mitchell Law
5 comparisons
How has branded search demand for Gault Mitchell Law changed in New Zealand over the last 12 months?
3 findings
- Across the 10 months ending August 2026, estimated monthly branded searches for Gault Mitchell Law in New Zealand fell from 530 to 430.
- Across the 12 months ending October 2026, Gault Mitchell Law’s share of searches among Wellington law firms in New Zealand decreased from 14% to 9.9%.
- Across the 12 months ending October 2026, Gault Mitchell Law’s share of searches among Wellington law firms in New Zealand peaked at 18.8% in May 2026 and was lowest at 8.5% in August 2026.
How did search popularity change for New Zealand Wellington law firms in October 2026?
6 changes
In October 2026, Rainey Collins Lawyers gained share of searches among Wellington law firms in New Zealand, from 21.1% to 24.3%.
In October 2026, Gibson Sheat Lawyers gained share of searches among Wellington law firms in New Zealand, from 18% to 20.7%.
In October 2026, Gault Mitchell Law lost share of searches among Wellington law firms in New Zealand, from 13.3% to 9.9%.
In October 2026, JB Morrison lost share of searches among Wellington law firms in New Zealand, from 30.5% to 28.8%.
In October 2026, Cameron Lawyers lost share of searches among Wellington law firms in New Zealand, from 2.3% to 1.8%.
Estimated monthly branded searches for Macalister Mazengarb in New Zealand fell 33.3% over 12 measured months, from 240 to 160 in October 2026.
How are Gault Mitchell Law’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Gault Mitchell Law’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- gault mitchell
- gault mitchell law
- gaultmitchell
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