Gault Mitchell Law vs Macalister Mazengarb:Which is more popular by branded search in New Zealand?
In August 2026, Gault Mitchell Law had more branded searches than Macalister Mazengarb among wellington law firms in New Zealand. Gault Mitchell Law was estimated to have 700 branded searches compared to Macalister Mazengarb’s 440, and held a 29.4% Share of Search versus Macalister Mazengarb’s 18.5%.
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Which is more popular in search, Gault Mitchell Law or Macalister Mazengarb?
Compare Wellington law firms using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Gault Mitchell Law, Macalister Mazengarb. The figures are in the table below the chart.
View monthly share of search table
| Month | JB Morrison | Gault Mitchell Law | Macalister Mazengarb | Cameron Lawyers |
|---|---|---|---|---|
| Oct 2025 | 43% | 34.5% | 14.5% | 8% |
| Nov 2025 | 41.2% | 33.1% | 17.3% | 8.5% |
| Dec 2025 | 36.3% | 34.3% | 18.1% | 11.3% |
| Jan 2026 | 40% | 35.2% | 15.2% | 9.5% |
| Feb 2026 | 44.1% | 30.6% | 16.6% | 8.7% |
| Mar 2026 | 46.6% | 29.3% | 15.1% | 9% |
| Apr 2026 | 42.4% | 34.5% | 14.8% | 8.3% |
| May 2026 | 36.6% | 38% | 16.3% | 9.1% |
| Jun 2026 | 46.7% | 28.8% | 17.5% | 7% |
| Jul 2026 | 43.8% | 33% | 17% | 6.3% |
| Aug 2026 | 47.1% | 29.4% | 18.5% | 5% |
| Sep 2026 | — | — | — | — |
How has the Gault Mitchell Law and Macalister Mazengarb comparison changed over the last 12 months?
3 findings
- Gault Mitchell Law was ahead of Macalister Mazengarb in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Gault Mitchell Law’s estimated Share of Search among wellington law firms in New Zealand moved from 34.5% to 29.4%, and its estimated monthly branded searches moved from 860 to 700.
- Across the 11 months ending August 2026, Macalister Mazengarb’s estimated Share of Search among wellington law firms in New Zealand moved from 14.5% to 18.5%, and its estimated monthly branded searches moved from 360 to 440.
How did search popularity change for New Zealand wellington law firms in August 2026?
2 changes
In August 2026, Macalister Mazengarb gained estimated Share of Search among wellington law firms in New Zealand, from 17% to 18.5%.
In August 2026, Gault Mitchell Law lost estimated Share of Search among wellington law firms in New Zealand, from 33% to 29.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Gault Mitchell Law’s and Macalister Mazengarb’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Gault Mitchell Law
5 branded search terms
- gault mitchell
- gault mitchell law
- gault mitchell law wellington
- gault mitchell lawyers
- gaultmitchell
Macalister Mazengarb
4 branded search terms
- macalister mazengarb
- macalister mazengarb solicitors
- macalister mazengarb wellington
- macmaz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.