Brandwave

How popular isGault Mitchell Law in search?

In August 2026, there were an estimated 700 branded searches for Gault Mitchell Law in New Zealand which is down 18.6% over the last 11 months. Gault Mitchell Law holds 29.4% estimated Share of Search among New Zealand wellington law firms and is ranked 2nd of 4 competitors for search popularity.

Share of Search, August 2026
  1. JB Morrison47.1%
  2. Gault Mitchell Law29.4%
  3. Macalister Mazengarb18.5%
  4. Cameron Lawyers5%
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Which wellington law firms compete with Gault Mitchell Law?

Gault Mitchell Law against wellington law firms in New Zealand, by month

Share of Search by month for JB Morrison, Gault Mitchell Law, Macalister Mazengarb, Cameron Lawyers. The figures are in the table below the chart.

View monthly share of search table
MonthJB MorrisonGault Mitchell LawMacalister MazengarbCameron Lawyers
Oct 202543%34.5%14.5%8%
Nov 202541.2%33.1%17.3%8.5%
Dec 202536.3%34.3%18.1%11.3%
Jan 202640%35.2%15.2%9.5%
Feb 202644.1%30.6%16.6%8.7%
Mar 202646.6%29.3%15.1%9%
Apr 202642.4%34.5%14.8%8.3%
May 202636.6%38%16.3%9.1%
Jun 202646.7%28.8%17.5%7%
Jul 202643.8%33%17%6.3%
Aug 202647.1%29.4%18.5%5%
Sep 2026————
  1. held 1st · 1.1K estimated branded searches · +14.3% vs prior month · +3.3 points

  2. held 2nd · 700 estimated branded searches · -5.4% vs prior month · -3.6 points

  3. held 3rd · 440 estimated branded searches · +15.8% vs prior month · +1.5 points

  4. held 4th · 120 estimated branded searches · -14.3% vs prior month · -1.2 points

Compare search popularity between Gault Mitchell Law and its closest rivals

How has branded search demand for Gault Mitchell Law changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Gault Mitchell Law in New Zealand fell from 860 to 700.
  • Across the 11 months ending August 2026, Gault Mitchell Law’s estimated Share of Search among wellington law firms in New Zealand decreased from 34.5% to 29.4%.
  • Across the 11 months ending August 2026, Gault Mitchell Law’s estimated Share of Search among wellington law firms in New Zealand peaked at 38% in May 2026 and was lowest at 28.8% in June 2026.

How did search popularity change for New Zealand wellington law firms in August 2026?

  1. In August 2026, JB Morrison gained estimated Share of Search among wellington law firms in New Zealand, from 43.8% to 47.1%.

  2. In August 2026, Macalister Mazengarb gained estimated Share of Search among wellington law firms in New Zealand, from 17% to 18.5%.

  3. In August 2026, Gault Mitchell Law lost estimated Share of Search among wellington law firms in New Zealand, from 33% to 29.4%.

  4. In August 2026, Cameron Lawyers lost estimated Share of Search among wellington law firms in New Zealand, from 6.3% to 5%.

How is Gault Mitchell Law measured?

Brandwave collects information about searches that people make online using Gault Mitchell Law’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • gault mitchell
  • gault mitchell law
  • gault mitchell law wellington
  • gault mitchell lawyers
  • gaultmitchell

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How the Brand Demand Index is measured

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