Gault Mitchell Law vs JB Morrison:Which is more popular by branded search in New Zealand?
In August 2026, JB Morrison had more branded searches than Gault Mitchell Law among wellington law firms in New Zealand. JB Morrison was estimated to have 1.1K branded searches compared to Gault Mitchell Law’s 700, and held a 47.1% Share of Search versus Gault Mitchell Law’s 29.4%.
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Which is more popular in search, Gault Mitchell Law or JB Morrison?
Compare Wellington law firms using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for JB Morrison, Gault Mitchell Law. The figures are in the table below the chart.
View monthly share of search table
| Month | JB Morrison | Gault Mitchell Law | Macalister Mazengarb | Cameron Lawyers |
|---|---|---|---|---|
| Oct 2025 | 43% | 34.5% | 14.5% | 8% |
| Nov 2025 | 41.2% | 33.1% | 17.3% | 8.5% |
| Dec 2025 | 36.3% | 34.3% | 18.1% | 11.3% |
| Jan 2026 | 40% | 35.2% | 15.2% | 9.5% |
| Feb 2026 | 44.1% | 30.6% | 16.6% | 8.7% |
| Mar 2026 | 46.6% | 29.3% | 15.1% | 9% |
| Apr 2026 | 42.4% | 34.5% | 14.8% | 8.3% |
| May 2026 | 36.6% | 38% | 16.3% | 9.1% |
| Jun 2026 | 46.7% | 28.8% | 17.5% | 7% |
| Jul 2026 | 43.8% | 33% | 17% | 6.3% |
| Aug 2026 | 47.1% | 29.4% | 18.5% | 5% |
| Sep 2026 | — | — | — | — |
How has the Gault Mitchell Law and JB Morrison comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Gault Mitchell Law took it in May 2026, JB Morrison took it in June 2026.
- Across the 11 months ending August 2026, Gault Mitchell Law’s estimated Share of Search among wellington law firms in New Zealand moved from 34.5% to 29.4%, and its estimated monthly branded searches moved from 860 to 700.
- Across the 11 months ending August 2026, JB Morrison’s estimated Share of Search among wellington law firms in New Zealand moved from 43% to 47.1%, and its estimated monthly branded searches held steady at 1.1K.
How did search popularity change for New Zealand wellington law firms in August 2026?
2 changes
In August 2026, JB Morrison gained estimated Share of Search among wellington law firms in New Zealand, from 43.8% to 47.1%.
In August 2026, Gault Mitchell Law lost estimated Share of Search among wellington law firms in New Zealand, from 33% to 29.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Gault Mitchell Law’s and JB Morrison’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Gault Mitchell Law
5 branded search terms
- gault mitchell
- gault mitchell law
- gault mitchell law wellington
- gault mitchell lawyers
- gaultmitchell
JB Morrison
4 branded search terms
- jb morrison
- jb morrison lawyers
- jb morrison rotorua
- jb morrison wellington
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.