Gibson Sheat Lawyers vs JB Morrison:Which is more popular in New Zealand?
In October 2026, JB Morrison had more branded searches than Gibson Sheat Lawyers among Wellington law firms in New Zealand. JB Morrison had about 320 branded searches, while Gibson Sheat Lawyers had 230. JB Morrison made up 28.8% of all Wellington law firm searches we track, and Gibson Sheat Lawyers accounted for 20.7%. When we asked ChatGPT and Google AI Overviews about Wellington law firms, Gibson Sheat Lawyers appeared in all four answers and JB Morrison in none.
Who do people search for more?
JB Morrison, about 39% more searches than Gibson Sheat Lawyers
Who does AI mention more?
Gibson Sheat Lawyers, mentioned in every answer we collected
Who does AI recommend more?
Gibson Sheat Lawyers, the only one of the two named
Follow Gibson Sheat Lawyers vs JB Morrison and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top Wellington law firms in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Gibson Sheat Lawyers appeared in all four answers. JB Morrison did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Gibson Sheat Lawyers4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Rainey Collins Lawyers3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Gault Mitchell Law3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Macalister Mazengarb1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers- JB Morrison0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Cameron Lawyers0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about Wellington law firms
4 answers
Asked ChatGPT
“Which law firm should I hire in Wellington, New Zealand?”
Asked ChatGPT
“What are the best law firms in Wellington, New Zealand?”
Asked ChatGPT
“What's the best law firm in Wellington, New Zealand for legal advice?”
Searched Google, AI Overview
“law firms wellington”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“business lawyer wellington”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Gibson Sheat Lawyers or JB Morrison more popular in search?
This chart shows how often people search Google for Gibson Sheat Lawyers and JB Morrison by name. Each line represents a brand's share of searches for all six Wellington law firms we track, month by month, from searches in New Zealand.
Share of searches by month for JB Morrison, Gibson Sheat Lawyers. The figures are in the table below the chart.
View monthly share of searches table
| Month | JB Morrison | Rainey Collins Lawyers | Gibson Sheat Lawyers | Macalister Mazengarb | Gault Mitchell Law | Cameron Lawyers |
|---|---|---|---|---|---|---|
| Nov 2025 | 21.5% | 22.3% | 18.2% | 19.8% | 14% | 4.1% |
| Dec 2025 | 19.6% | 30.8% | 16.8% | 15% | 13.1% | 4.7% |
| Jan 2026 | 23.9% | 23.9% | 20.5% | 13.6% | 15.9% | 2.3% |
| Feb 2026 | 21.5% | 21.5% | 24% | 15.7% | 14% | 3.3% |
| Mar 2026 | 25% | 25% | 23.7% | 12.2% | 10.9% | 3.2% |
| Apr 2026 | 26.4% | 22.3% | 19% | 16.5% | 11.6% | 4.1% |
| May 2026 | 18.8% | 23.9% | 19.6% | 16.7% | 18.8% | 2.2% |
| Jun 2026 | 20.6% | 26.2% | 23% | 18.3% | 8.7% | 3.2% |
| Jul 2026 | 21.7% | 27.5% | 22.5% | 15% | 11.7% | 1.7% |
| Aug 2026 | 24.8% | 25.6% | 17.1% | 21.7% | 8.5% | 2.3% |
| Sep 2026 | 30.5% | 21.1% | 18% | 14.8% | 13.3% | 2.3% |
| Oct 2026 | 28.8% | 24.3% | 20.7% | 14.4% | 9.9% | 1.8% |
How has branded search for Gibson Sheat Lawyers and JB Morrison changed in New Zealand over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending October 2026: Gibson Sheat Lawyers took it in February 2026, JB Morrison took it in March 2026, Gibson Sheat Lawyers took it in May 2026, JB Morrison took it in August 2026.
- Across the 12 months ending October 2026, Gibson Sheat Lawyers’ share of searches among Wellington law firms in New Zealand moved from 18.2% to 20.7%, and its estimated monthly branded searches moved from 220 to 230.
- Across the 12 months ending October 2026, JB Morrison’s share of searches among Wellington law firms in New Zealand moved from 21.5% to 28.8%, and its estimated monthly branded searches moved from 260 to 320.
How did search popularity change for New Zealand Wellington law firms in October 2026?
2 changes
In October 2026, Gibson Sheat Lawyers gained share of searches among Wellington law firms in New Zealand, from 18% to 20.7%.
In October 2026, JB Morrison lost share of searches among Wellington law firms in New Zealand, from 30.5% to 28.8%.
How are Gibson Sheat Lawyers’ and JB Morrison’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Gibson Sheat Lawyers’ and JB Morrison’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Gibson Sheat Lawyers
2 branded search terms
- gibson sheat lawyers
- gibson sheat lawyers wellington
JB Morrison
1 branded search term
- jb morrison
Other head-to-heads among Wellington law firms
- JB Morrison vs Rainey Collins Lawyers: compare popularity
- JB Morrison vs Macalister Mazengarb: compare popularity
- JB Morrison vs Gault Mitchell Law: compare popularity
- Rainey Collins Lawyers vs Gibson Sheat Lawyers: compare popularity
- Rainey Collins Lawyers vs Macalister Mazengarb: compare popularity
- Rainey Collins Lawyers vs Gault Mitchell Law: compare popularity
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.