Brandwave

Gault Mitchell Law vs JB Morrison:Which is more popular in New Zealand?

In October 2026, JB Morrison had more branded searches than Gault Mitchell Law among Wellington law firms in New Zealand. JB Morrison had about 320 branded searches, while Gault Mitchell Law had 110. JB Morrison made up 28.8% of all Wellington law firm searches we track, and Gault Mitchell Law accounted for 9.9%. When we asked ChatGPT and Google AI Overviews about Wellington law firms, Gault Mitchell Law appeared in three of the four answers and JB Morrison in none.

Among Wellington law firms in New Zealand in October 2026

Who do people search for more?

JB Morrison, about 3 searches for every 1 for Gault Mitchell Law

JB Morrison 320 searchesGault Mitchell Law 110 searches

Who does AI mention more?

Gault Mitchell Law, mentioned in 3 of 4 answers, JB Morrison in 0

Gault Mitchell Law in 3 of 4JB Morrison in 0 of 4

Who does AI recommend more?

Gault Mitchell Law, the only one of the two named

Gault Mitchell Law first in 3JB Morrison never named

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Top Wellington law firms in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Gault Mitchell Law was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. JB Morrison did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rainey Collins Lawyers1st
  2. Gibson Sheat Lawyers1st
  3. Gault Mitchell Law1st
  4. JB Morrison–
  5. Macalister Mazengarb–
  6. Cameron Lawyers–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Gibson Sheat Lawyers4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Rainey Collins Lawyers3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Gault Mitchell Law3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Macalister Mazengarb1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • JB Morrison0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Cameron Lawyers0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about Wellington law firms

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Gault Mitchell Law or JB Morrison more popular in search?

This chart shows how often people search Google for Gault Mitchell Law and JB Morrison by name. Each line represents a brand's share of searches for all six Wellington law firms we track, month by month, from searches in New Zealand.

Gault Mitchell Law and JB Morrison among Wellington law firms in New Zealand, by month

Share of searches by month for JB Morrison, Gault Mitchell Law. The figures are in the table below the chart.

View monthly share of searches table
MonthJB MorrisonRainey Collins LawyersGibson Sheat LawyersMacalister MazengarbGault Mitchell LawCameron Lawyers
Nov 202521.5%22.3%18.2%19.8%14%4.1%
Dec 202519.6%30.8%16.8%15%13.1%4.7%
Jan 202623.9%23.9%20.5%13.6%15.9%2.3%
Feb 202621.5%21.5%24%15.7%14%3.3%
Mar 202625%25%23.7%12.2%10.9%3.2%
Apr 202626.4%22.3%19%16.5%11.6%4.1%
May 202618.8%23.9%19.6%16.7%18.8%2.2%
Jun 202620.6%26.2%23%18.3%8.7%3.2%
Jul 202621.7%27.5%22.5%15%11.7%1.7%
Aug 202624.8%25.6%17.1%21.7%8.5%2.3%
Sep 202630.5%21.1%18%14.8%13.3%2.3%
Oct 202628.8%24.3%20.7%14.4%9.9%1.8%

How has branded search for Gault Mitchell Law and JB Morrison changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand Wellington law firms in October 2026?

2 changes

  1. In October 2026, Gault Mitchell Law lost share of searches among Wellington law firms in New Zealand, from 13.3% to 9.9%.

  2. In October 2026, JB Morrison lost share of searches among Wellington law firms in New Zealand, from 30.5% to 28.8%.

How are Gault Mitchell Law’s and JB Morrison’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Gault Mitchell Law’s and JB Morrison’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Gault Mitchell Law

3 branded search terms

  • gault mitchell
  • gault mitchell law
  • gaultmitchell

JB Morrison

1 branded search term

  • jb morrison

How the Brand Demand Index is measured

Other head-to-heads among Wellington law firms

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