JB Morrison vs Rainey Collins Lawyers:Which is more popular in New Zealand?
In October 2026, JB Morrison had more branded searches than Rainey Collins Lawyers among Wellington law firms in New Zealand. JB Morrison had about 320 branded searches, while Rainey Collins Lawyers had 270. JB Morrison made up 28.8% of all Wellington law firm searches we track, and Rainey Collins Lawyers accounted for 24.3%. When we asked ChatGPT and Google AI Overviews about Wellington law firms, Rainey Collins Lawyers appeared in three of the four answers and JB Morrison in none.
Who do people search for more?
JB Morrison, about 19% more searches than Rainey Collins Lawyers
Who does AI mention more?
Rainey Collins Lawyers, mentioned in 3 of 4 answers, JB Morrison in 0
Who does AI recommend more?
Rainey Collins Lawyers, the only one of the two named
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Top Wellington law firms in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Rainey Collins Lawyers was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. JB Morrison did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Gibson Sheat Lawyers4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Rainey Collins Lawyers3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Gault Mitchell Law3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Macalister Mazengarb1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers- JB Morrison0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Cameron Lawyers0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about Wellington law firms
4 answers
Asked ChatGPT
“Which law firm should I hire in Wellington, New Zealand?”
Asked ChatGPT
“What are the best law firms in Wellington, New Zealand?”
Asked ChatGPT
“What's the best law firm in Wellington, New Zealand for legal advice?”
Searched Google, AI Overview
“law firms wellington”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“business lawyer wellington”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is JB Morrison or Rainey Collins Lawyers more popular in search?
This chart shows how often people search Google for JB Morrison and Rainey Collins Lawyers by name. Each line represents a brand's share of searches for all six Wellington law firms we track, month by month, from searches in New Zealand.
Share of searches by month for JB Morrison, Rainey Collins Lawyers. The figures are in the table below the chart.
View monthly share of searches table
| Month | JB Morrison | Rainey Collins Lawyers | Gibson Sheat Lawyers | Macalister Mazengarb | Gault Mitchell Law | Cameron Lawyers |
|---|---|---|---|---|---|---|
| Nov 2025 | 21.5% | 22.3% | 18.2% | 19.8% | 14% | 4.1% |
| Dec 2025 | 19.6% | 30.8% | 16.8% | 15% | 13.1% | 4.7% |
| Jan 2026 | 23.9% | 23.9% | 20.5% | 13.6% | 15.9% | 2.3% |
| Feb 2026 | 21.5% | 21.5% | 24% | 15.7% | 14% | 3.3% |
| Mar 2026 | 25% | 25% | 23.7% | 12.2% | 10.9% | 3.2% |
| Apr 2026 | 26.4% | 22.3% | 19% | 16.5% | 11.6% | 4.1% |
| May 2026 | 18.8% | 23.9% | 19.6% | 16.7% | 18.8% | 2.2% |
| Jun 2026 | 20.6% | 26.2% | 23% | 18.3% | 8.7% | 3.2% |
| Jul 2026 | 21.7% | 27.5% | 22.5% | 15% | 11.7% | 1.7% |
| Aug 2026 | 24.8% | 25.6% | 17.1% | 21.7% | 8.5% | 2.3% |
| Sep 2026 | 30.5% | 21.1% | 18% | 14.8% | 13.3% | 2.3% |
| Oct 2026 | 28.8% | 24.3% | 20.7% | 14.4% | 9.9% | 1.8% |
How has branded search for JB Morrison and Rainey Collins Lawyers changed in New Zealand over the last 12 months?
3 findings
- The lead changed hands 3 times in the 12 months ending October 2026: JB Morrison took it in April 2026, Rainey Collins Lawyers took it in May 2026, JB Morrison took it in September 2026.
- Across the 12 months ending October 2026, JB Morrison’s share of searches among Wellington law firms in New Zealand moved from 21.5% to 28.8%, and its estimated monthly branded searches moved from 260 to 320.
- Across the 12 months ending October 2026, Rainey Collins Lawyers’ share of searches among Wellington law firms in New Zealand moved from 22.3% to 24.3%, and its estimated monthly branded searches held steady at 270.
How did search popularity change for New Zealand Wellington law firms in October 2026?
2 changes
In October 2026, Rainey Collins Lawyers gained share of searches among Wellington law firms in New Zealand, from 21.1% to 24.3%.
In October 2026, JB Morrison lost share of searches among Wellington law firms in New Zealand, from 30.5% to 28.8%.
How are JB Morrison’s and Rainey Collins Lawyers’ branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using JB Morrison’s and Rainey Collins Lawyers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
JB Morrison
1 branded search term
- jb morrison
Rainey Collins Lawyers
2 branded search terms
- rainey collins lawyers
- rainey collins lawyers wellington
Other head-to-heads among Wellington law firms
- JB Morrison vs Gibson Sheat Lawyers: compare popularity
- JB Morrison vs Macalister Mazengarb: compare popularity
- JB Morrison vs Gault Mitchell Law: compare popularity
- Rainey Collins Lawyers vs Gibson Sheat Lawyers: compare popularity
- Rainey Collins Lawyers vs Macalister Mazengarb: compare popularity
- Rainey Collins Lawyers vs Gault Mitchell Law: compare popularity
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