Brandwave

How popular isRainey Collins Lawyers?

In October 2026, people searched for Rainey Collins Lawyers by name about 490 times in New Zealand, about the same as the previous year. These searches made up 24.3% of all New Zealand Wellington law firm searches, placing Rainey Collins Lawyers second out of six firms. When we asked both ChatGPT and Google AI Overviews about Wellington law firms, Rainey Collins Lawyers appeared in three of the four answers and was the joint most recommended of the six.

Search and AI answers in October 2026

Rainey Collins Lawyers is the second most searched of 6 competitors and the joint most recommended in the AI answers we collected.

  1. JB MorrisonShare of searches 28.8%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  2. Rainey Collins LawyersShare of searches 24.3%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  3. Gibson Sheat LawyersShare of searches 20.7%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  4. Macalister MazengarbShare of searches 14.4%Mentioned in 1 of 4 AI answersPlace in AI recommendations –
  5. Gault Mitchell LawShare of searches 9.9%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st

+1 more

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Top Wellington law firms in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Rainey Collins Lawyers was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Rainey Collins Lawyers is the joint most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rainey Collins Lawyers1st
  2. Gibson Sheat Lawyers1st
  3. Gault Mitchell Law1st
  4. JB Morrison–
  5. Macalister Mazengarb–
  6. Cameron Lawyers–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Gibson Sheat Lawyers4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Rainey Collins Lawyers3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Gault Mitchell Law3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Macalister Mazengarb1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • JB Morrison0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Cameron Lawyers0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about Wellington law firms

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for Rainey Collins Lawyers compared with other New Zealand Wellington law firms?

Rainey Collins Lawyers against Wellington law firms in New Zealand, by month

Share of searches by month for JB Morrison, Rainey Collins Lawyers, Gibson Sheat Lawyers, Macalister Mazengarb, Gault Mitchell Law. The figures are in the table below the chart.

View monthly share of searches table
MonthJB MorrisonRainey Collins LawyersGibson Sheat LawyersMacalister MazengarbGault Mitchell LawCameron Lawyers
Nov 202521.5%22.3%18.2%19.8%14%4.1%
Dec 202519.6%30.8%16.8%15%13.1%4.7%
Jan 202623.9%23.9%20.5%13.6%15.9%2.3%
Feb 202621.5%21.5%24%15.7%14%3.3%
Mar 202625%25%23.7%12.2%10.9%3.2%
Apr 202626.4%22.3%19%16.5%11.6%4.1%
May 202618.8%23.9%19.6%16.7%18.8%2.2%
Jun 202620.6%26.2%23%18.3%8.7%3.2%
Jul 202621.7%27.5%22.5%15%11.7%1.7%
Aug 202624.8%25.6%17.1%21.7%8.5%2.3%
Sep 202630.5%21.1%18%14.8%13.3%2.3%
Oct 202628.8%24.3%20.7%14.4%9.9%1.8%
  1. Held 1st. 320 estimated branded searches, -17.9% vs prior month. Share -1.6 points.

  2. Held 2nd. 270 estimated branded searches, 0% vs prior month. Share +3.2 points.

  3. Held 3rd. 230 estimated branded searches, 0% vs prior month. Share +2.8 points.

  4. Held 4th. 160 estimated branded searches, -15.8% vs prior month. Share -0.4 points.

  5. Held 5th. 110 estimated branded searches, -35.3% vs prior month. Share -3.4 points.

  6. Held 6th. 20 estimated branded searches, -33.3% vs prior month. Share -0.5 points.

Compare popularity between Rainey Collins Lawyers and its closest rivals

Every comparison with Rainey Collins Lawyers

5 comparisons

How has branded search demand for Rainey Collins Lawyers changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Rainey Collins Lawyers in New Zealand held steady at 490.
  • Across the 12 months ending October 2026, Rainey Collins Lawyers’ share of searches among Wellington law firms in New Zealand increased from 22.3% to 24.3%.
  • Across the 12 months ending October 2026, Rainey Collins Lawyers’ share of searches among Wellington law firms in New Zealand peaked at 30.8% in December 2025 and was lowest at 21.1% in September 2026.
  • Across the 12 months ending October 2026, Rainey Collins Lawyers fell from 1st to 2nd among Wellington law firms in New Zealand.

How did search popularity change for New Zealand Wellington law firms in October 2026?

6 changes
  1. In October 2026, Rainey Collins Lawyers gained share of searches among Wellington law firms in New Zealand, from 21.1% to 24.3%.

  2. In October 2026, Gibson Sheat Lawyers gained share of searches among Wellington law firms in New Zealand, from 18% to 20.7%.

  3. In October 2026, Gault Mitchell Law lost share of searches among Wellington law firms in New Zealand, from 13.3% to 9.9%.

  4. In October 2026, JB Morrison lost share of searches among Wellington law firms in New Zealand, from 30.5% to 28.8%.

  5. In October 2026, Cameron Lawyers lost share of searches among Wellington law firms in New Zealand, from 2.3% to 1.8%.

  6. Estimated monthly branded searches for Macalister Mazengarb in New Zealand fell 33.3% over 12 measured months, from 240 to 160 in October 2026.

How are Rainey Collins Lawyers’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Rainey Collins Lawyers’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • rainey collins lawyers
  • rainey collins lawyers wellington

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How the Brand Demand Index is measured

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Is Rainey Collins Lawyers your brand?

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