Wellington law firms in New Zealand:Which brands are most popular in search?
In August 2026, JB Morrison was the most searched among wellington law firms in New Zealand, with an estimated 350 branded searches and 37.6% estimated Share of Search within this set.
JB Morrison37.6%
Macalister Mazengarb31.2%
Gault Mitchell Law24.7%
Cameron Lawyers6.5%
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Share of SearchLeaderboard
Compare Wellington law firms using branded searches made in Wellington. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for JB Morrison, Macalister Mazengarb, Gault Mitchell Law, Cameron Lawyers. The figures are in the table below the chart.
View monthly share of search table
| Month | JB Morrison | Macalister Mazengarb | Gault Mitchell Law | Cameron Lawyers |
|---|---|---|---|---|
| Oct 2025 | 30.1% | 16.5% | 41.7% | 11.7% |
| Nov 2025 | 29.3% | 25.3% | 35.4% | 10.1% |
| Dec 2025 | 28.4% | 21% | 35.8% | 14.8% |
| Jan 2026 | 32.9% | 17.8% | 39.7% | 9.6% |
| Feb 2026 | 31.2% | 21.5% | 37.6% | 9.7% |
| Mar 2026 | 39.1% | 18.2% | 31.8% | 10.9% |
| Apr 2026 | 35.4% | 21.9% | 30.2% | 12.5% |
| May 2026 | 25.6% | 20.5% | 45.3% | 8.5% |
| Jun 2026 | 34.1% | 28.2% | 27.1% | 10.6% |
| Jul 2026 | 33.7% | 22.9% | 34.9% | 8.4% |
| Aug 2026 | 37.6% | 31.2% | 24.7% | 6.5% |
| Sep 2026 | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 37.6% | 350 | +25% | +3.9 pointsmoved from 2nd to 1st | |
| 2, moved from 3rd to 2nd | 31.2% | 290 | +52.6% | +8.3 pointsmoved from 3rd to 2nd | |
| 3, moved from 1st to 3rd | 24.7% | 230 | -20.7% | -10.2 pointsmoved from 1st to 3rd | |
| 4, held 4th | 6.5% | 60 | -14.3% | -2 points |
37.6%
moved from 2nd to 1st · 350 estimated branded searches · +25% vs prior month · +3.9 points
31.2%
moved from 3rd to 2nd · 290 estimated branded searches · +52.6% vs prior month · +8.3 points
24.7%
moved from 1st to 3rd · 230 estimated branded searches · -20.7% vs prior month · -10.2 points
6.5%
held 4th · 60 estimated branded searches · -14.3% vs prior month · -2 points
Compare search popularity between leading brands
- JB Morrison vs Macalister Mazengarb: compare search popularity
- JB Morrison vs Gault Mitchell Law: compare search popularity
- JB Morrison vs Cameron Lawyers: compare search popularity
- Macalister Mazengarb vs Gault Mitchell Law: compare search popularity
- Macalister Mazengarb vs Cameron Lawyers: compare search popularity
- Gault Mitchell Law vs Cameron Lawyers: compare search popularity
- Compare any of these brands
Which brand is most popular in search among wellington law firms in New Zealand?
4 brands
In August 2026, JB Morrison was the most searched among wellington law firms in New Zealand, with an estimated 350 branded searches and 37.6% estimated Share of Search within this set. Macalister Mazengarb is in 2nd place, 6.5 percentage points behind at 31.2% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| JB Morrison | 30.1% → 37.6% | 39.1%Mar 2026 | 25.6%May 2026 | 2nd → 1st |
| Macalister Mazengarb | 16.5% → 31.2% | 31.2%Aug 2026 | 16.5%Oct 2025 | 3rd → 2nd |
| Gault Mitchell Law | 41.7% → 24.7% | 45.3%May 2026 | 24.7%Aug 2026 | 1st → 3rd |
| Cameron Lawyers | 11.7% → 6.5% | 14.8%Dec 2025 | 6.5%Aug 2026 | 4th |
Each finding as a sentence
- Across the 11 months ending August 2026, JB Morrison’s estimated Share of Search among wellington law firms in New Zealand increased from 30.1% to 37.6%.
- Across the 11 months ending August 2026, Macalister Mazengarb’s estimated Share of Search among wellington law firms in New Zealand increased from 16.5% to 31.2%.
- Across the 11 months ending August 2026, Gault Mitchell Law’s estimated Share of Search among wellington law firms in New Zealand decreased from 41.7% to 24.7%.
- Across the 11 months ending August 2026, Cameron Lawyers’ estimated Share of Search among wellington law firms in New Zealand decreased from 11.7% to 6.5%.
- Across the 11 months ending August 2026, JB Morrison’s estimated Share of Search among wellington law firms in New Zealand peaked at 39.1% in March 2026 and was lowest at 25.6% in May 2026.
- Across the 11 months ending August 2026, Gault Mitchell Law’s estimated Share of Search among wellington law firms in New Zealand peaked at 45.3% in May 2026 and was lowest at 24.7% in August 2026.
- Across the 11 months ending August 2026, Cameron Lawyers’ estimated Share of Search among wellington law firms in New Zealand peaked at 14.8% in December 2025 and was lowest at 6.5% in August 2026.
- Across the 11 months ending August 2026, JB Morrison rose from 2nd to 1st among wellington law firms in New Zealand.
- Across the 11 months ending August 2026, Macalister Mazengarb rose from 3rd to 2nd among wellington law firms in New Zealand.
- Across the 11 months ending August 2026, Gault Mitchell Law fell from 1st to 3rd among wellington law firms in New Zealand.
How did search popularity change for New Zealand wellington law firms in August 2026?
4 changes
In August 2026, JB Morrison overtook Gault Mitchell Law to take the highest estimated Share of Search among wellington law firms in New Zealand, at 37.6%.
In August 2026, Macalister Mazengarb overtook Gault Mitchell Law to rank 2nd among wellington law firms in New Zealand, at 31.2%.
In August 2026, Gault Mitchell Law lost estimated Share of Search among wellington law firms in New Zealand, from 34.9% to 24.7%.
In August 2026, Cameron Lawyers lost estimated Share of Search among wellington law firms in New Zealand, from 8.4% to 6.5%.
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