Brandwave

Gibson Sheat Lawyers vs Macalister Mazengarb:Which is more popular in New Zealand?

In October 2026, Gibson Sheat Lawyers had more branded searches than Macalister Mazengarb among Wellington law firms in New Zealand. Gibson Sheat Lawyers had about 230 branded searches, while Macalister Mazengarb had 160. Gibson Sheat Lawyers made up 20.7% of all Wellington law firm searches we track, and Macalister Mazengarb accounted for 14.4%. When we asked ChatGPT and Google AI Overviews about Wellington law firms, Gibson Sheat Lawyers appeared in all four answers and Macalister Mazengarb in one. Gibson Sheat Lawyers was mentioned before Macalister Mazengarb in every answer.

Among Wellington law firms in New Zealand in October 2026

Who do people search for more?

Gibson Sheat Lawyers, about 44% more searches than Macalister Mazengarb

Gibson Sheat Lawyers 230 searchesMacalister Mazengarb 160 searches

Who does AI mention more?

Gibson Sheat Lawyers, mentioned in every answer we collected

Gibson Sheat Lawyers in 4 of 4Macalister Mazengarb in 1 of 4

Who does AI recommend more?

Gibson Sheat Lawyers, named ahead of Macalister Mazengarb in every answer

Gibson Sheat Lawyers first in 3Macalister Mazengarb never first

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Top Wellington law firms in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Gibson Sheat Lawyers appeared in all four answers. Macalister Mazengarb was mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview. Gibson Sheat Lawyers was listed before Macalister Mazengarb in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rainey Collins Lawyers1st
  2. Gibson Sheat Lawyers1st
  3. Gault Mitchell Law1st
  4. JB Morrison–
  5. Macalister Mazengarb–
  6. Cameron Lawyers–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Gibson Sheat Lawyers4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Rainey Collins Lawyers3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Gault Mitchell Law3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Macalister Mazengarb1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • JB Morrison0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Cameron Lawyers0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about Wellington law firms

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Gibson Sheat Lawyers or Macalister Mazengarb more popular in search?

This chart shows how often people search Google for Gibson Sheat Lawyers and Macalister Mazengarb by name. Each line represents a brand's share of searches for all six Wellington law firms we track, month by month, from searches in New Zealand.

Gibson Sheat Lawyers and Macalister Mazengarb among Wellington law firms in New Zealand, by month

Share of searches by month for Gibson Sheat Lawyers, Macalister Mazengarb. The figures are in the table below the chart.

View monthly share of searches table
MonthJB MorrisonRainey Collins LawyersGibson Sheat LawyersMacalister MazengarbGault Mitchell LawCameron Lawyers
Nov 202521.5%22.3%18.2%19.8%14%4.1%
Dec 202519.6%30.8%16.8%15%13.1%4.7%
Jan 202623.9%23.9%20.5%13.6%15.9%2.3%
Feb 202621.5%21.5%24%15.7%14%3.3%
Mar 202625%25%23.7%12.2%10.9%3.2%
Apr 202626.4%22.3%19%16.5%11.6%4.1%
May 202618.8%23.9%19.6%16.7%18.8%2.2%
Jun 202620.6%26.2%23%18.3%8.7%3.2%
Jul 202621.7%27.5%22.5%15%11.7%1.7%
Aug 202624.8%25.6%17.1%21.7%8.5%2.3%
Sep 202630.5%21.1%18%14.8%13.3%2.3%
Oct 202628.8%24.3%20.7%14.4%9.9%1.8%

How has branded search for Gibson Sheat Lawyers and Macalister Mazengarb changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand Wellington law firms in October 2026?

2 changes

  1. In October 2026, Gibson Sheat Lawyers gained share of searches among Wellington law firms in New Zealand, from 18% to 20.7%.

  2. Estimated monthly branded searches for Macalister Mazengarb in New Zealand fell 33.3% over 12 measured months, from 240 to 160 in October 2026.

How are Gibson Sheat Lawyers’ and Macalister Mazengarb’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Gibson Sheat Lawyers’ and Macalister Mazengarb’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Gibson Sheat Lawyers

2 branded search terms

  • gibson sheat lawyers
  • gibson sheat lawyers wellington

Macalister Mazengarb

3 branded search terms

  • macalister mazengarb
  • macalister mazengarb solicitors
  • macmaz

How the Brand Demand Index is measured

Other head-to-heads among Wellington law firms

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