JB Morrison vs Macalister Mazengarb:Which is more popular by branded search in New Zealand?
In August 2026, JB Morrison had more branded searches than Macalister Mazengarb among wellington law firms in New Zealand. JB Morrison was estimated to have 1.1K branded searches compared to Macalister Mazengarb’s 440, and held a 47.1% Share of Search versus Macalister Mazengarb’s 18.5%.
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Which is more popular in search, JB Morrison or Macalister Mazengarb?
Compare Wellington law firms using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for JB Morrison, Macalister Mazengarb. The figures are in the table below the chart.
View monthly share of search table
| Month | JB Morrison | Gault Mitchell Law | Macalister Mazengarb | Cameron Lawyers |
|---|---|---|---|---|
| Oct 2025 | 43% | 34.5% | 14.5% | 8% |
| Nov 2025 | 41.2% | 33.1% | 17.3% | 8.5% |
| Dec 2025 | 36.3% | 34.3% | 18.1% | 11.3% |
| Jan 2026 | 40% | 35.2% | 15.2% | 9.5% |
| Feb 2026 | 44.1% | 30.6% | 16.6% | 8.7% |
| Mar 2026 | 46.6% | 29.3% | 15.1% | 9% |
| Apr 2026 | 42.4% | 34.5% | 14.8% | 8.3% |
| May 2026 | 36.6% | 38% | 16.3% | 9.1% |
| Jun 2026 | 46.7% | 28.8% | 17.5% | 7% |
| Jul 2026 | 43.8% | 33% | 17% | 6.3% |
| Aug 2026 | 47.1% | 29.4% | 18.5% | 5% |
| Sep 2026 | — | — | — | — |
How has the JB Morrison and Macalister Mazengarb comparison changed over the last 12 months?
3 findings
- JB Morrison was ahead of Macalister Mazengarb in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, JB Morrison’s estimated Share of Search among wellington law firms in New Zealand moved from 43% to 47.1%, and its estimated monthly branded searches held steady at 1.1K.
- Across the 11 months ending August 2026, Macalister Mazengarb’s estimated Share of Search among wellington law firms in New Zealand moved from 14.5% to 18.5%, and its estimated monthly branded searches moved from 360 to 440.
How did search popularity change for New Zealand wellington law firms in August 2026?
2 changes
In August 2026, JB Morrison gained estimated Share of Search among wellington law firms in New Zealand, from 43.8% to 47.1%.
In August 2026, Macalister Mazengarb gained estimated Share of Search among wellington law firms in New Zealand, from 17% to 18.5%.
How each brand is measured
Brandwave collects information about searches that people make online using JB Morrison’s and Macalister Mazengarb’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
JB Morrison
4 branded search terms
- jb morrison
- jb morrison lawyers
- jb morrison rotorua
- jb morrison wellington
Macalister Mazengarb
4 branded search terms
- macalister mazengarb
- macalister mazengarb solicitors
- macalister mazengarb wellington
- macmaz
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