Brandwave

Alchemy Law vs JB Morrison:Which is more popular in New Zealand?

In October 2026, JB Morrison had more branded searches than Alchemy Law among Rotorua law firms in New Zealand. JB Morrison had about 90 branded searches, while Alchemy Law had 40. JB Morrison made up 12.9% of all Rotorua law firm searches we track, and Alchemy Law accounted for 5.7%. When we asked ChatGPT and Google AI Overviews about Rotorua law firms, Alchemy Law appeared in two of the three answers and JB Morrison in one. Alchemy Law was mentioned before JB Morrison in every answer that named either.

Among Rotorua law firms in New Zealand in October 2026

Who do people search for more?

JB Morrison, about 2 searches for every 1 for Alchemy Law

JB Morrison 90 searchesAlchemy Law 40 searches

Who does AI mention more?

Alchemy Law, mentioned in 2 of 3 answers, JB Morrison in 1

Alchemy Law in 2 of 3JB Morrison in 1 of 3

Who does AI recommend more?

Alchemy Law, named ahead of JB Morrison in 2 of 2 answers

Alchemy Law first in 2JB Morrison never first

Follow Alchemy Law vs JB Morrison and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top Rotorua law firms in ChatGPT and Google AI Overviews

In three ChatGPT questions, Alchemy Law was mentioned in two out of three: in two of the three ChatGPT answers. JB Morrison was mentioned in one out of three: in one of the three ChatGPT answers. Alchemy Law was listed before JB Morrison in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Steens Law1st
  2. Holland Beckett – Rotorua2nd
  3. Sandford Wall3rd
  4. Matthew Shaw Legal4th
  5. Alchemy Law5th
  6. Lance Lawson6th
  7. JB Morrison7th
  8. The Law Shop–
  9. OSC Law–
  10. Rodgers & Co–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Rotorua law firms

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Alchemy Law or JB Morrison more popular in search?

This chart shows how often people search Google for Alchemy Law and JB Morrison by name. Each line represents a brand's share of searches for all ten Rotorua law firms we track, month by month, from searches in New Zealand.

Alchemy Law and JB Morrison among Rotorua law firms in New Zealand, by month

Share of searches by month for JB Morrison, Alchemy Law. The figures are in the table below the chart.

View monthly share of searches table
MonthThe Law ShopLance LawsonHolland Beckett – RotoruaJB MorrisonSandford WallAlchemy LawSteens LawMatthew Shaw LegalOSC LawRodgers & Co
Nov 202522.8%35.4%11.4%8.9%10.1%3.8%3.8%2.5%1.3%0%
Dec 202528.1%26.3%8.8%14%8.8%3.5%7%1.8%1.8%0%
Jan 202627.7%27.7%13.8%9.2%7.7%4.6%4.6%3.1%1.5%0%
Feb 202626.2%22.6%13.1%13.1%9.5%6%6%2.4%1.2%0%
Mar 202629.7%24.3%9.5%14.9%8.1%4.1%5.4%2.7%1.4%0%
Apr 202628.6%23.8%14.3%12.7%7.9%4.8%4.8%1.6%1.6%0%
May 202623.1%23.1%14.1%17.9%7.7%5.1%3.8%2.6%2.6%0%
Jun 202628.4%22.2%11.1%13.6%12.3%4.9%3.7%2.5%1.2%0%
Jul 202627.8%23.6%12.5%12.5%8.3%6.9%5.6%1.4%1.4%0%
Aug 202625%25%11.3%15%10%6.3%3.8%1.3%2.5%0%
Sep 202623.4%23.4%11.7%16.9%7.8%7.8%5.2%1.3%2.6%0%
Oct 202628.6%25.7%12.9%12.9%8.6%5.7%2.9%1.4%1.4%0%

How has branded search for Alchemy Law and JB Morrison changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand Rotorua law firms in October 2026?

4 changes

  1. In October 2026, Sandford Wall overtook Alchemy Law to rank 5th among Rotorua law firms in New Zealand, with 8.6% of the searches.

  2. In October 2026, Holland Beckett – Rotorua overtook JB Morrison to rank 3rd among Rotorua law firms in New Zealand, with 12.9% of the searches.

  3. In October 2026, JB Morrison lost share of searches among Rotorua law firms in New Zealand, from 16.9% to 12.9%.

  4. In October 2026, Alchemy Law lost share of searches among Rotorua law firms in New Zealand, from 7.8% to 5.7%.

How are Alchemy Law’s and JB Morrison’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Alchemy Law’s and JB Morrison’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Alchemy Law

2 branded search terms

  • alchemy law
  • alchemy law rotorua

JB Morrison

3 branded search terms

  • jb morrison
  • jb morrison lawyers
  • jb morrison rotorua

How the Brand Demand Index is measured

Other head-to-heads among Rotorua law firms

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free