Brandwave

How popular isThe Law Shop?

In October 2026, people searched for The Law Shop by name about 380 times in New Zealand, about the same as the previous year. These searches made up 28.6% of all New Zealand Rotorua law firm searches, placing The Law Shop first out of ten firms. When we asked both ChatGPT and Google AI Overviews about Rotorua law firms, The Law Shop did not appear in any of the answers.

Search and AI answers in October 2026

The Law Shop is the most searched of 10 competitors and not named in the AI answers we collected.

  1. The Law ShopShare of searches 28.6%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  2. Lance LawsonShare of searches 25.7%Mentioned in 2 of 3 AI answersPlace in AI recommendations 6th
  3. Holland Beckett – RotoruaShare of searches 12.9%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  4. JB MorrisonShare of searches 12.9%Mentioned in 1 of 3 AI answersPlace in AI recommendations 7th
  5. Sandford WallShare of searches 8.6%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd

+5 more

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Top Rotorua law firms in ChatGPT and Google AI Overviews

In three ChatGPT questions, The Law Shop did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Steens Law1st
  2. Holland Beckett – Rotorua2nd
  3. Sandford Wall3rd
  4. Matthew Shaw Legal4th
  5. Alchemy Law5th
  6. Lance Lawson6th
  7. JB Morrison7th
  8. The Law Shop–
  9. OSC Law–
  10. Rodgers & Co–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Rotorua law firms

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for The Law Shop compared with other New Zealand Rotorua law firms?

The Law Shop against Rotorua law firms in New Zealand, by month

Share of searches by month for The Law Shop, Lance Lawson, Holland Beckett – Rotorua, JB Morrison, Sandford Wall, Alchemy Law, Steens Law. The figures are in the table below the chart.

View monthly share of searches table
MonthThe Law ShopLance LawsonHolland Beckett – RotoruaJB MorrisonSandford WallAlchemy LawSteens LawMatthew Shaw LegalOSC LawRodgers & Co
Nov 202522.8%35.4%11.4%8.9%10.1%3.8%3.8%2.5%1.3%0%
Dec 202528.1%26.3%8.8%14%8.8%3.5%7%1.8%1.8%0%
Jan 202627.7%27.7%13.8%9.2%7.7%4.6%4.6%3.1%1.5%0%
Feb 202626.2%22.6%13.1%13.1%9.5%6%6%2.4%1.2%0%
Mar 202629.7%24.3%9.5%14.9%8.1%4.1%5.4%2.7%1.4%0%
Apr 202628.6%23.8%14.3%12.7%7.9%4.8%4.8%1.6%1.6%0%
May 202623.1%23.1%14.1%17.9%7.7%5.1%3.8%2.6%2.6%0%
Jun 202628.4%22.2%11.1%13.6%12.3%4.9%3.7%2.5%1.2%0%
Jul 202627.8%23.6%12.5%12.5%8.3%6.9%5.6%1.4%1.4%0%
Aug 202625%25%11.3%15%10%6.3%3.8%1.3%2.5%0%
Sep 202623.4%23.4%11.7%16.9%7.8%7.8%5.2%1.3%2.6%0%
Oct 202628.6%25.7%12.9%12.9%8.6%5.7%2.9%1.4%1.4%0%

  1. 1.The Law Shop

    28.6%

    Moved from 2nd to 1st. 200 estimated branded searches, +11.1% vs prior month. Share +5.2 points.

  2. 2.Lance Lawson

    25.7%

    Moved from 1st to 2nd. 180 estimated branded searches, 0% vs prior month. Share +2.3 points.

  3. 3.Holland Beckett – Rotorua

    12.9%

    Moved from 4th to 3rd. 90 estimated branded searches, 0% vs prior month. Share +1.2 points.

  4. 4.JB Morrison

    12.9%

    Moved from 3rd to 4th. 90 estimated branded searches, -30.8% vs prior month. Share -4 points.

  5. 5.Sandford Wall

    8.6%

    Moved from 6th to 5th. 60 estimated branded searches, 0% vs prior month. Share +0.8 points.

  6. 6.Alchemy Law

    5.7%

    Moved from 5th to 6th. 40 estimated branded searches, -33.3% vs prior month. Share -2.1 points.

  7. 7.Steens Law

    2.9%

    Held 7th. 20 estimated branded searches, -50% vs prior month. Share -2.3 points.

  8. 8.Matthew Shaw Legal

    1.4%

    Moved from 9th to 8th. 10 estimated branded searches, 0% vs prior month. Share +0.1 points.

  9. 9.OSC Law

    1.4%

    Moved from 8th to 9th. 10 estimated branded searches, -50% vs prior month. Share -1.2 points.

  10. 10.Rodgers & Co

    0%

    Held 10th. 0 estimated branded searches, — vs prior month. Share 0 points.

Compare popularity between The Law Shop and its closest rivals

Every comparison with The Law Shop

9 comparisons

How has branded search demand for The Law Shop changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for The Law Shop in New Zealand held steady at 380.
  • Across the 12 months ending October 2026, The Law Shop’s share of searches among Rotorua law firms in New Zealand increased from 22.8% to 28.6%.
  • Across the 12 months ending October 2026, The Law Shop’s share of searches among Rotorua law firms in New Zealand peaked at 29.7% in March 2026 and was lowest at 22.8% in November 2025.
  • Across the 12 months ending October 2026, The Law Shop rose from 2nd to 1st among Rotorua law firms in New Zealand.

How did search popularity change for New Zealand Rotorua law firms in October 2026?

6 changes

  1. In October 2026, The Law Shop overtook Lance Lawson to become the leader among Rotorua law firms in New Zealand, with 28.6% of the searches.

  2. In October 2026, Sandford Wall overtook Alchemy Law to rank 5th among Rotorua law firms in New Zealand, with 8.6% of the searches.

  3. In October 2026, Holland Beckett – Rotorua overtook JB Morrison to rank 3rd among Rotorua law firms in New Zealand, with 12.9% of the searches.

  4. In October 2026, Lance Lawson gained share of searches among Rotorua law firms in New Zealand, from 23.4% to 25.7%.

  5. In October 2026, JB Morrison lost share of searches among Rotorua law firms in New Zealand, from 16.9% to 12.9%.

  6. In October 2026, Steens Law lost share of searches among Rotorua law firms in New Zealand, from 5.2% to 2.9%.

How are The Law Shop’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using The Law Shop’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • the law shop
  • the law shop rotorua
  • thelawshop

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