Brandwave

Matthew Shaw Legal vs The Law Shop:Which is more popular in New Zealand?

In October 2026, The Law Shop had more branded searches than Matthew Shaw Legal among Rotorua law firms in New Zealand. The Law Shop had about 200 branded searches, while Matthew Shaw Legal had 10. The Law Shop made up 28.6% of all Rotorua law firm searches we track, and Matthew Shaw Legal accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about Rotorua law firms, Matthew Shaw Legal appeared in two of the three answers and The Law Shop in none.

Among Rotorua law firms in New Zealand in October 2026

Who do people search for more?

The Law Shop, about 20 searches for every 1 for Matthew Shaw Legal

The Law Shop 200 searchesMatthew Shaw Legal 10 searches

Who does AI mention more?

Matthew Shaw Legal, mentioned in 2 of 3 answers, The Law Shop in 0

Matthew Shaw Legal in 2 of 3The Law Shop in 0 of 3

Who does AI recommend more?

Matthew Shaw Legal, the only one of the two named

Matthew Shaw Legal first in 2The Law Shop never named

Follow Matthew Shaw Legal vs The Law Shop and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top Rotorua law firms in ChatGPT and Google AI Overviews

In three ChatGPT questions, Matthew Shaw Legal was mentioned in two out of three: in two of the three ChatGPT answers. The Law Shop did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Steens Law1st
  2. Holland Beckett – Rotorua2nd
  3. Sandford Wall3rd
  4. Matthew Shaw Legal4th
  5. Alchemy Law5th
  6. Lance Lawson6th
  7. JB Morrison7th
  8. The Law Shop–
  9. OSC Law–
  10. Rodgers & Co–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Rotorua law firms

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Matthew Shaw Legal or The Law Shop more popular in search?

This chart shows how often people search Google for Matthew Shaw Legal and The Law Shop by name. Each line represents a brand's share of searches for all ten Rotorua law firms we track, month by month, from searches in New Zealand.

Matthew Shaw Legal and The Law Shop among Rotorua law firms in New Zealand, by month

Share of searches by month for The Law Shop, Matthew Shaw Legal. The figures are in the table below the chart.

View monthly share of searches table
MonthThe Law ShopLance LawsonHolland Beckett – RotoruaJB MorrisonSandford WallAlchemy LawSteens LawMatthew Shaw LegalOSC LawRodgers & Co
Nov 202522.8%35.4%11.4%8.9%10.1%3.8%3.8%2.5%1.3%0%
Dec 202528.1%26.3%8.8%14%8.8%3.5%7%1.8%1.8%0%
Jan 202627.7%27.7%13.8%9.2%7.7%4.6%4.6%3.1%1.5%0%
Feb 202626.2%22.6%13.1%13.1%9.5%6%6%2.4%1.2%0%
Mar 202629.7%24.3%9.5%14.9%8.1%4.1%5.4%2.7%1.4%0%
Apr 202628.6%23.8%14.3%12.7%7.9%4.8%4.8%1.6%1.6%0%
May 202623.1%23.1%14.1%17.9%7.7%5.1%3.8%2.6%2.6%0%
Jun 202628.4%22.2%11.1%13.6%12.3%4.9%3.7%2.5%1.2%0%
Jul 202627.8%23.6%12.5%12.5%8.3%6.9%5.6%1.4%1.4%0%
Aug 202625%25%11.3%15%10%6.3%3.8%1.3%2.5%0%
Sep 202623.4%23.4%11.7%16.9%7.8%7.8%5.2%1.3%2.6%0%
Oct 202628.6%25.7%12.9%12.9%8.6%5.7%2.9%1.4%1.4%0%

How has branded search for Matthew Shaw Legal and The Law Shop changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand Rotorua law firms in October 2026?

2 changes

  1. In October 2026, The Law Shop overtook Lance Lawson to become the leader among Rotorua law firms in New Zealand, with 28.6% of the searches.

  2. In October 2026, Matthew Shaw Legal rose from 9th to 8th among Rotorua law firms in New Zealand.

How are Matthew Shaw Legal’s and The Law Shop’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Matthew Shaw Legal’s and The Law Shop’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Matthew Shaw Legal

1 branded search term

  • matthew shaw legal rotorua

The Law Shop

3 branded search terms

  • the law shop
  • the law shop rotorua
  • thelawshop

How the Brand Demand Index is measured

Other head-to-heads among Rotorua law firms

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free