Brandwave

Rotorua law firms in New Zealand:Which brands are most popular in search?

In August 2026, Lance Lawson was the most searched among rotorua law firms in New Zealand, with an estimated 210 branded searches and 32.8% estimated Share of Search within this set.

Share of Search, August 2026
  1. Lance Lawson32.8%
  2. The Law Shop31.3%
  3. JB Morrison20.3%
  4. Sandford Wall12.5%
  5. OSC Law1.6%
  6. Rodgers & Co1.6%

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Share of SearchLeaderboard

Compare Rotorua law firms using branded searches made in Rotorua. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among rotorua law firms in New Zealand, by month

Share of Search by month for Lance Lawson, The Law Shop, JB Morrison, Sandford Wall. The figures are in the table below the chart.

View monthly share of search table
MonthLance LawsonThe Law ShopJB MorrisonSandford WallOSC LawRodgers & Co
Oct 202546.6%27.6%10.3%8.6%5.2%1.7%
Nov 202543.9%27.3%12.1%12.1%1.5%3%
Dec 202531.9%34%19.1%10.6%2.1%2.1%
Jan 202636%36%14%10%2%2%
Feb 202630.6%35.5%17.7%12.9%1.6%1.6%
Mar 202630.5%37.3%18.6%10.2%1.7%1.7%
Apr 202632%36%18%10%2%2%
May 202630.5%30.5%25.4%10.2%1.7%1.7%
Jun 202629.2%35.4%16.9%15.4%1.5%1.5%
Jul 202631.5%37%16.7%11.1%1.9%1.9%
Aug 202632.8%31.3%20.3%12.5%1.6%1.6%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Lance Lawson

    32.8%

    moved from 2nd to 1st · 210 estimated branded searches · +23.5% vs prior month · +1.3 points

  2. 2.The Law Shop

    31.3%

    moved from 1st to 2nd · 200 estimated branded searches · 0% vs prior month · -5.8 points

  3. 3.JB Morrison

    20.3%

    held 3rd · 130 estimated branded searches · +44.4% vs prior month · +3.6 points

  4. 4.Sandford Wall

    12.5%

    held 4th · 80 estimated branded searches · +33.3% vs prior month · +1.4 points

  5. 5.OSC Law

    1.6%

    held 5th · 10 estimated branded searches · 0% vs prior month · -0.3 points

  6. 6.Rodgers & Co

    1.6%

    held 6th · 10 estimated branded searches · 0% vs prior month · -0.3 points

Compare search popularity between leading brands

Which brand is most popular in search among rotorua law firms in New Zealand?

In August 2026, Lance Lawson was the most searched among rotorua law firms in New Zealand, with an estimated 210 branded searches and 32.8% estimated Share of Search within this set. The Law Shop is in 2nd place, 1.6 percentage points behind at 31.3% Share of Search.

New Zealand rotorua law firms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Lance Lawson46.6% → 32.8%46.6%Oct 202529.2%Jun 20261st
The Law Shop27.6% → 31.3%37.3%Mar 202627.3%Nov 20252nd
JB Morrison10.3% → 20.3%25.4%May 202610.3%Oct 20253rd
Sandford Wall8.6% → 12.5%15.4%Jun 20268.6%Oct 20254th
OSC Law5.2% → 1.6%5.2%Oct 20251.5%Nov 20255th
Rodgers & Co1.7% → 1.6%3%Nov 20251.5%Jun 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Lance Lawson’s estimated Share of Search among rotorua law firms in New Zealand decreased from 46.6% to 32.8%.
  • Across the 11 months ending August 2026, The Law Shop’s estimated Share of Search among rotorua law firms in New Zealand increased from 27.6% to 31.3%.
  • Across the 11 months ending August 2026, JB Morrison’s estimated Share of Search among rotorua law firms in New Zealand increased from 10.3% to 20.3%.
  • Across the 11 months ending August 2026, Sandford Wall’s estimated Share of Search among rotorua law firms in New Zealand increased from 8.6% to 12.5%.
  • Across the 11 months ending August 2026, OSC Law’s estimated Share of Search among rotorua law firms in New Zealand decreased from 5.2% to 1.6%.
  • Across the 11 months ending August 2026, Lance Lawson’s estimated Share of Search among rotorua law firms in New Zealand peaked at 46.6% in October 2025 and was lowest at 29.2% in June 2026.
  • Across the 11 months ending August 2026, The Law Shop’s estimated Share of Search among rotorua law firms in New Zealand peaked at 37.3% in March 2026 and was lowest at 27.3% in November 2025.
  • Across the 11 months ending August 2026, JB Morrison’s estimated Share of Search among rotorua law firms in New Zealand peaked at 25.4% in May 2026 and was lowest at 10.3% in October 2025.
  • Across the 11 months ending August 2026, Sandford Wall’s estimated Share of Search among rotorua law firms in New Zealand peaked at 15.4% in June 2026 and was lowest at 8.6% in October 2025.
  • Across the 11 months ending August 2026, OSC Law’s estimated Share of Search among rotorua law firms in New Zealand peaked at 5.2% in October 2025 and was lowest at 1.5% in November 2025.
  • Across the 11 months ending August 2026, Rodgers & Co’s estimated Share of Search among rotorua law firms in New Zealand peaked at 3% in November 2025 and was lowest at 1.5% in June 2026.
  • Across the 11 months ending August 2026, Rodgers & Co held steady: its estimated Share of Search among rotorua law firms in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand rotorua law firms in August 2026?

  1. In August 2026, Lance Lawson overtook The Law Shop to take the highest estimated Share of Search among rotorua law firms in New Zealand, at 32.8%.

  2. In August 2026, JB Morrison gained estimated Share of Search among rotorua law firms in New Zealand, from 16.7% to 20.3%.

  3. In August 2026, Sandford Wall gained estimated Share of Search among rotorua law firms in New Zealand, from 11.1% to 12.5%.

  4. In August 2026, The Law Shop lost estimated Share of Search among rotorua law firms in New Zealand, from 37% to 31.3%.

  5. Estimated monthly branded searches for OSC Law in New Zealand fell 66.7% over 11 measured months, from 30 to 10 in August 2026.

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