Brandwave

Holland Beckett – Rotorua vs JB Morrison:Which is more popular in New Zealand?

In October 2026, Holland Beckett – Rotorua and JB Morrison were level in searches among Rotorua law firms in New Zealand, with an estimated 90 branded searches each, at 12.9% of the total each. When we asked ChatGPT and Google AI Overviews about Rotorua law firms, Holland Beckett – Rotorua appeared in all three answers and JB Morrison in one. Holland Beckett – Rotorua was mentioned before JB Morrison in every answer.

Among Rotorua law firms in New Zealand in October 2026

Who do people search for more?

Holland Beckett – Rotorua and JB Morrison are searched for about as often as each other.

Holland Beckett – Rotorua 90 searchesJB Morrison 90 searches

Who does AI mention more?

Holland Beckett – Rotorua, mentioned in every answer we collected

Holland Beckett – Rotorua in 3 of 3JB Morrison in 1 of 3

Who does AI recommend more?

Holland Beckett – Rotorua, named ahead of JB Morrison in every answer

Holland Beckett – Rotorua first in 3JB Morrison never first

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Top Rotorua law firms in ChatGPT and Google AI Overviews

In three ChatGPT questions, Holland Beckett – Rotorua appeared in all three answers. JB Morrison was mentioned in one out of three: in one of the three ChatGPT answers. Holland Beckett – Rotorua was listed before JB Morrison in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Steens Law1st
  2. Holland Beckett – Rotorua2nd
  3. Sandford Wall3rd
  4. Matthew Shaw Legal4th
  5. Alchemy Law5th
  6. Lance Lawson6th
  7. JB Morrison7th
  8. The Law Shop–
  9. OSC Law–
  10. Rodgers & Co–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Rotorua law firms

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Holland Beckett – Rotorua or JB Morrison more popular in search?

This chart shows how often people search Google for Holland Beckett – Rotorua and JB Morrison by name. Each line represents a brand's share of searches for all ten Rotorua law firms we track, month by month, from searches in New Zealand.

Holland Beckett – Rotorua and JB Morrison among Rotorua law firms in New Zealand, by month

Share of searches by month for Holland Beckett – Rotorua, JB Morrison. The figures are in the table below the chart.

View monthly share of searches table
MonthThe Law ShopLance LawsonHolland Beckett – RotoruaJB MorrisonSandford WallAlchemy LawSteens LawMatthew Shaw LegalOSC LawRodgers & Co
Nov 202522.8%35.4%11.4%8.9%10.1%3.8%3.8%2.5%1.3%0%
Dec 202528.1%26.3%8.8%14%8.8%3.5%7%1.8%1.8%0%
Jan 202627.7%27.7%13.8%9.2%7.7%4.6%4.6%3.1%1.5%0%
Feb 202626.2%22.6%13.1%13.1%9.5%6%6%2.4%1.2%0%
Mar 202629.7%24.3%9.5%14.9%8.1%4.1%5.4%2.7%1.4%0%
Apr 202628.6%23.8%14.3%12.7%7.9%4.8%4.8%1.6%1.6%0%
May 202623.1%23.1%14.1%17.9%7.7%5.1%3.8%2.6%2.6%0%
Jun 202628.4%22.2%11.1%13.6%12.3%4.9%3.7%2.5%1.2%0%
Jul 202627.8%23.6%12.5%12.5%8.3%6.9%5.6%1.4%1.4%0%
Aug 202625%25%11.3%15%10%6.3%3.8%1.3%2.5%0%
Sep 202623.4%23.4%11.7%16.9%7.8%7.8%5.2%1.3%2.6%0%
Oct 202628.6%25.7%12.9%12.9%8.6%5.7%2.9%1.4%1.4%0%

How has branded search for Holland Beckett – Rotorua and JB Morrison changed in New Zealand over the last 12 months?

3 findings
  • The lead changed hands 5 times in the 12 months ending October 2026: JB Morrison took it in December 2025, Holland Beckett – Rotorua took it in January 2026, JB Morrison took it in March 2026, Holland Beckett – Rotorua took it in April 2026, JB Morrison took it in May 2026.
  • Across the 12 months ending October 2026, Holland Beckett – Rotorua’s share of searches among Rotorua law firms in New Zealand moved from 11.4% to 12.9%, and its estimated monthly branded searches held steady at 90.
  • Across the 12 months ending October 2026, JB Morrison’s share of searches among Rotorua law firms in New Zealand moved from 8.9% to 12.9%, and its estimated monthly branded searches moved from 70 to 90.

How did search popularity change for New Zealand Rotorua law firms in October 2026?

2 changes

  1. In October 2026, Holland Beckett – Rotorua overtook JB Morrison to rank 3rd among Rotorua law firms in New Zealand, with 12.9% of the searches.

  2. In October 2026, JB Morrison lost share of searches among Rotorua law firms in New Zealand, from 16.9% to 12.9%.

How are Holland Beckett – Rotorua’s and JB Morrison’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Holland Beckett – Rotorua’s and JB Morrison’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Holland Beckett – Rotorua

1 branded search term

  • holland beckett rotorua

JB Morrison

3 branded search terms

  • jb morrison
  • jb morrison lawyers
  • jb morrison rotorua

How the Brand Demand Index is measured

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