Brandwave

How popular isHolland Beckett – Rotorua?

In October 2026, people searched for Holland Beckett – Rotorua by name about 170 times in New Zealand, a 21.4% increase from the previous year. These searches made up 12.9% of all New Zealand Rotorua law firm searches, placing Holland Beckett – Rotorua third out of ten firms. When we asked both ChatGPT and Google AI Overviews about Rotorua law firms, Holland Beckett – Rotorua appeared in all answers and was the second most recommended of the ten.

Search and AI answers in October 2026

Holland Beckett – Rotorua is the third most searched of 10 competitors and the second most recommended in the AI answers we collected.

  1. The Law ShopShare of searches 28.6%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  2. Lance LawsonShare of searches 25.7%Mentioned in 2 of 3 AI answersPlace in AI recommendations 6th
  3. Holland Beckett – RotoruaShare of searches 12.9%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  4. JB MorrisonShare of searches 12.9%Mentioned in 1 of 3 AI answersPlace in AI recommendations 7th
  5. Sandford WallShare of searches 8.6%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd

+5 more

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Top Rotorua law firms in ChatGPT and Google AI Overviews

In three ChatGPT questions, Holland Beckett – Rotorua appeared in all three answers. Holland Beckett – Rotorua is the second most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Steens Law1st
  2. Holland Beckett – Rotorua2nd
  3. Sandford Wall3rd
  4. Matthew Shaw Legal4th
  5. Alchemy Law5th
  6. Lance Lawson6th
  7. JB Morrison7th
  8. The Law Shop–
  9. OSC Law–
  10. Rodgers & Co–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Rotorua law firms

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for Holland Beckett – Rotorua compared with other New Zealand Rotorua law firms?

Holland Beckett – Rotorua against Rotorua law firms in New Zealand, by month

Share of searches by month for The Law Shop, Lance Lawson, Holland Beckett – Rotorua, JB Morrison, Sandford Wall, Alchemy Law, Steens Law. The figures are in the table below the chart.

View monthly share of searches table
MonthThe Law ShopLance LawsonHolland Beckett – RotoruaJB MorrisonSandford WallAlchemy LawSteens LawMatthew Shaw LegalOSC LawRodgers & Co
Nov 202522.8%35.4%11.4%8.9%10.1%3.8%3.8%2.5%1.3%0%
Dec 202528.1%26.3%8.8%14%8.8%3.5%7%1.8%1.8%0%
Jan 202627.7%27.7%13.8%9.2%7.7%4.6%4.6%3.1%1.5%0%
Feb 202626.2%22.6%13.1%13.1%9.5%6%6%2.4%1.2%0%
Mar 202629.7%24.3%9.5%14.9%8.1%4.1%5.4%2.7%1.4%0%
Apr 202628.6%23.8%14.3%12.7%7.9%4.8%4.8%1.6%1.6%0%
May 202623.1%23.1%14.1%17.9%7.7%5.1%3.8%2.6%2.6%0%
Jun 202628.4%22.2%11.1%13.6%12.3%4.9%3.7%2.5%1.2%0%
Jul 202627.8%23.6%12.5%12.5%8.3%6.9%5.6%1.4%1.4%0%
Aug 202625%25%11.3%15%10%6.3%3.8%1.3%2.5%0%
Sep 202623.4%23.4%11.7%16.9%7.8%7.8%5.2%1.3%2.6%0%
Oct 202628.6%25.7%12.9%12.9%8.6%5.7%2.9%1.4%1.4%0%

  1. 1.The Law Shop

    28.6%

    Moved from 2nd to 1st. 200 estimated branded searches, +11.1% vs prior month. Share +5.2 points.

  2. 2.Lance Lawson

    25.7%

    Moved from 1st to 2nd. 180 estimated branded searches, 0% vs prior month. Share +2.3 points.

  3. 3.Holland Beckett – Rotorua

    12.9%

    Moved from 4th to 3rd. 90 estimated branded searches, 0% vs prior month. Share +1.2 points.

  4. 4.JB Morrison

    12.9%

    Moved from 3rd to 4th. 90 estimated branded searches, -30.8% vs prior month. Share -4 points.

  5. 5.Sandford Wall

    8.6%

    Moved from 6th to 5th. 60 estimated branded searches, 0% vs prior month. Share +0.8 points.

  6. 6.Alchemy Law

    5.7%

    Moved from 5th to 6th. 40 estimated branded searches, -33.3% vs prior month. Share -2.1 points.

  7. 7.Steens Law

    2.9%

    Held 7th. 20 estimated branded searches, -50% vs prior month. Share -2.3 points.

  8. 8.Matthew Shaw Legal

    1.4%

    Moved from 9th to 8th. 10 estimated branded searches, 0% vs prior month. Share +0.1 points.

  9. 9.OSC Law

    1.4%

    Moved from 8th to 9th. 10 estimated branded searches, -50% vs prior month. Share -1.2 points.

  10. 10.Rodgers & Co

    0%

    Held 10th. 0 estimated branded searches, — vs prior month. Share 0 points.

Compare popularity between Holland Beckett – Rotorua and its closest rivals

Every comparison with Holland Beckett – Rotorua

9 comparisons

How has branded search demand for Holland Beckett – Rotorua changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Holland Beckett – Rotorua in New Zealand rose from 140 to 170.
  • Across the 12 months ending October 2026, Holland Beckett – Rotorua’s share of searches among Rotorua law firms in New Zealand increased from 11.4% to 12.9%.
  • Across the 12 months ending October 2026, Holland Beckett – Rotorua’s share of searches among Rotorua law firms in New Zealand peaked at 14.3% in April 2026 and was lowest at 8.8% in December 2025.

How did search popularity change for New Zealand Rotorua law firms in October 2026?

6 changes

  1. In October 2026, The Law Shop overtook Lance Lawson to become the leader among Rotorua law firms in New Zealand, with 28.6% of the searches.

  2. In October 2026, Sandford Wall overtook Alchemy Law to rank 5th among Rotorua law firms in New Zealand, with 8.6% of the searches.

  3. In October 2026, Holland Beckett – Rotorua overtook JB Morrison to rank 3rd among Rotorua law firms in New Zealand, with 12.9% of the searches.

  4. In October 2026, Lance Lawson gained share of searches among Rotorua law firms in New Zealand, from 23.4% to 25.7%.

  5. In October 2026, JB Morrison lost share of searches among Rotorua law firms in New Zealand, from 16.9% to 12.9%.

  6. In October 2026, Steens Law lost share of searches among Rotorua law firms in New Zealand, from 5.2% to 2.9%.

How are Holland Beckett – Rotorua’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Holland Beckett – Rotorua’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • holland beckett rotorua

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How the Brand Demand Index is measured

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